The Resource Vault · 46 free resources
Free resources to get customers from Google and AI search
Every list, checklist and template from my videos. Each one is checked by hand and dated. Pick one, enter your email, and it unlocks instantly.
Template · comment ANSWER 31 Questions Your Customers Google Before They Buy (They Ask, You Answer) 31 buyer questions from They Ask, You Answer's Big 5 (cost, problems, comparisons, reviews, best-of), each a fill-in blog title, plus a 52-week plan. Get it free → Workbook · comment FOUNDER The Founder Decision Sheet: Raise or Bootstrap? (from Lost and Founder) Founder decision sheet from Lost and Founder: 10 questions to choose venture money or bootstrapping, warning signs, a 4-week audience plan and a worksheet. Get it free → Template · comment YES The 7 Principles Swipe File: Cialdini's Influence, Ready to Paste Cialdini's 7 principles of influence as copy-paste homepage, email and sales-call lines, an honesty rule for each, and a 10-point site checklist. Get it free → Cheat sheet · comment BOOKS 27 Marketing Books, One Idea Each: What to Apply This Week 27 marketing, sales and business books, one idea each, with a this-week task, a reading order, a pick-by-problem table and a 30-day reading plan. Get it free → Cheat sheet · comment CONCEPTS The Marketing Concept Vault: 40 Concepts, Sourced and Ready to Use Marketing concept vault: 40 marketing and psychology concepts with sources, real examples, a use-it-today step and a which-concept-for-which-problem table. Get it free → Template · comment PLAN The 2027 Marketing Plan on One Page: 9 Boxes, Then the Details Free one-page 2027 marketing plan template: 9 fill-in boxes, a worked example, 12-month calendar, weekly 1-hour checklist and SEO + AI search basics. Get it free → Template · comment MOM The Mom Test Question Bank: 25 Questions That Get the Truth From Customers The Mom Test question bank: 25 customer interview questions by stage, 10 bad questions with fixes, a call script, notes template and buying signals. Get it free → Workbook · comment OFFER The Offer Builder: Hormozi's $100M Offers Method, Step by Step Build a grand slam offer with Alex Hormozi's $100M Offers method: value equation, problem list, trim and stack, guarantee, naming. Free fill-in template and example. Get it free → Workbook · comment POSITION The Positioning Worksheet: Ries & Trout's Method for Owning One Spot A positioning worksheet from Ries & Trout's Positioning: 6 questions, a fill-in positioning statement, a ladder map, 20 brands that owned a narrow spot and an SEO agency rewrite. Get it free → Workbook · comment PRODUCT The Product-Led SEO Planner: 20 Page Ideas, a Scorecard and a Brief A product-led SEO planner: 20 page ideas for SaaS, ecommerce, local and agency sites, a build-first scorecard and a brief template for your first page. Get it free → Workbook · comment AGENCY SEO Agency Starter Kit: Niche, Offer, Outreach and Reports Free SEO agency starter kit: a niche-picker worksheet, a 1-page result-based SEO offer, a 10-step client outreach plan and a simple monthly client report. Get it free → Checklist · comment VIRAL The Share-Check Scorecard: Score Any Post With Jonah Berger's STEPPS Score any post out of 12 with Jonah Berger's STEPPS from Contagious, plus 42 hook ideas by principle, 3 campaign breakdowns and a 5-minute fix list. Get it free → Checklist · comment STICK The Sticky Message Kit: Made to Stick's SUCCESs Method The Sticky Message Kit from Made to Stick: a SUCCESs checklist with scoring, a one-sentence core message builder, 15 tagline rewrites and a 5-minute memory test. Get it free → Template · comment STORY The StoryBrand One-Pager: Fill 7 Boxes, Get a Clear Homepage StoryBrand one-pager: the 7 SB7 parts as fill-in boxes, a worked example, a homepage wireframe, 12 headline formulas and a before/after SEO agency homepage. Get it free → Tool list · comment STACK The ₹0 Stack: 35 Free Tools to Run SEO, a Website and AI Search The ₹0 Stack: 35 free tools to host a website, do SEO and track AI search visibility, with real free limits checked in November 2026. Get it free → Cheat sheet How Google Search Works: 1-Page Notes How Google Search works in plain English: crawling, indexing, ranking and AI Overviews, with a stage-by-stage diagnosis table and your first 3 moves. Get it free → Cheat sheet My First-Week SEO Plan A first-week SEO plan for beginners: 7 days, one hour a day. Set up Search Console, fix your money pages, answer real questions and track results. Get it free → Tool list · comment SEO 15 Free SEO Tools That Replace a $100+/Month Subscription 15 free SEO tools checked November 2026, with real free limits, a which-tool-for-which-job table and a 20-minute weekly workflow. Get it free → Checklist SEO Basics Checklist An SEO basics checklist for the AI era: what died, the 3 basics Google's docs still reward, a 10-minute site test and a fix-first scorecard. Get it free → Checklist · comment CHECKLIST The 30-Point SEO Launch Checklist for New Websites A 30-point SEO launch checklist for new websites: setup, indexing, pages, trust, speed and launch week, plus a copy-paste tracking sheet. Get it free → Cheat sheet Google Ranking Systems Cheat Sheet (All 17, in Plain English) Google ranking systems cheat sheet: all 17 systems Google names, explained in plain English, plus core updates and spam policies. Get it free → Workbook · comment WORKBOOK SEO From Zero Course Workbook (10 Modules, 1 Task Each) SEO for beginners course workbook: a task and checklist for each of the 10 modules, templates, worked examples and a 90-day SEO plan. Free tools only. Get it free → Checklist AI Recommendation Checklist: 17 Checks to Get ChatGPT to Name Your Business AI recommendation checklist: 17 checks to help ChatGPT find, trust and recommend your business, from crawler access to reviews and mentions. Get it free → Checklist AI Overviews Page Checklist: 17 Checks to Get Quoted by Google AI Overviews page checklist: 17 checks to make a page eligible, easy to quote and tracked in Google AI Overviews, based on Google's own guidance. Get it free → Tool list · comment AIVISIBILITY 7 Ways to Check If AI Knows Your Brand (Prompts + Tracking Sheet) AI visibility test kit: 7 free ways to check if ChatGPT, Gemini, Perplexity and Claude know your brand, with prompts, a score and a monthly tracking sheet. Get it free → Cheat sheet SEO, GEO and AEO: The One-Page Plan That Covers All Three SEO vs GEO vs AEO explained simply, with what changed in AI search, what didn't, sales-pitch red flags and one plan that covers all three. Get it free → Prompt pack · comment PROMPTS 20 Prompts to See How ChatGPT, Gemini and Perplexity Describe Your Brand 20 copy-paste prompts to check how ChatGPT, Gemini and Perplexity describe your brand, who they recommend instead and what they get wrong, plus an answer log. Get it free → Cheat sheet Reddit Playbook for Businesses: Show Up Where Buyers Ask, Without Getting Banned A Reddit playbook for businesses: why Reddit ranks in Google and AI answers, the rules that get brands banned, and a safe weekly routine with templates. Get it free → Checklist AI Source Checklist: Get Picked by Perplexity, ChatGPT and Google AI AI source checklist: how Perplexity, ChatGPT and Google AI Overviews choose sources, and 22 checks to make your page eligible and quotable in all three. Get it free → Workbook · comment COURSE AI SEO Course Workbook 2026: Rank on Google and Get Recommended by ChatGPT Free AI SEO course workbook for 2026: exercises to rank on Google and get recommended by ChatGPT, Gemini and Perplexity, plus a 90-day plan. Get it free → Tool list · comment KEYWORDS 10 Free Keyword Research Tools (With Their Real Limits) 10 free keyword research tools checked November 2026, with real limits, a which-tool-for-which-job table, a 20-minute workflow and a keyword template. Get it free → Cheat sheet Search Intent Cheat Sheet Search intent cheat sheet: the 4 intents (learn, compare, visit, buy), the page type each needs, a 60-second SERP test and a fill-in intent worksheet. Get it free → Checklist Page Writing Checklist: 28 Checks Before You Publish Page writing checklist with 28 checks: one question per page, a two-line answer, buyer headings, proof, a clear CTA and the pre-publish SEO checks. Get it free → Template · comment BRIEF The 5-Box SEO Content Brief Template I Use Free SEO content brief template: 5 boxes, a filled example, free tools for each box, a 20-minute workflow, an AI handoff prompt and a draft check. Get it free → Template Topic Map Template: Plan Your Shelf of Pages Topic map template for topical authority: plan one hub page and about 20 connected pages (costs, problems, comparisons, local), with an internal linking plan. Get it free → Workbook SEO Content Writing Workbook SEO content writing workbook: pick buyer topics, match intent, fill a 5-box brief, write answer-first pages, edit out robot voice and plan 30 days. Get it free → Cheat sheet Technical SEO Notes for Non-Developers Technical SEO notes for non-developers: crawling, indexing, links, mobile, speed, sitemaps, canonicals and schema, each with a free 5-minute check. Get it free → Tool list · comment AUDIT 10 Free Tools to Audit Your Website in One Afternoon 10 free website audit tools checked November 2026, plus a 40-point audit checklist, a which-tool table, a 20-minute quick audit and a fix order. Get it free → Template · comment SCHEMA Schema Starter Pack: Free Generators, Testers and 6 Copy-Paste Examples Free schema starter pack (Nov 2026): copy-paste JSON-LD for LocalBusiness, Product, Breadcrumb and more, a which-schema table and free testers. Get it free → Checklist Site Speed Checklist: Core Web Vitals Fixes for Small Business Sites Site speed checklist: Core Web Vitals targets (LCP 2.5s, INP 200ms, CLS 0.1), how to read PageSpeed Insights and Search Console, and fixes that work. Get it free → Checklist The 10-Minute Search Console Weekly Checklist (12 Checks) A 10-minute Search Console weekly checklist: 12 checks for clicks, near-win searches, AI Overview impressions, indexing, sitemaps and Core Web Vitals. Get it free → Checklist Redesign SEO Checklist: 21 Checks + an Old-to-New URL Map Template A redesign SEO checklist with an old-to-new URL map template: 21 checks for before, during and after launch, based on Google's site move guide. Get it free → Workbook Technical SEO Workbook + 90-Day Checklist (No Coding) A no-coding technical SEO workbook: crawling, indexing, sitemaps, robots.txt, internal links, Core Web Vitals, mobile, redirects, schema and a 90-day checklist. Get it free → Tool list · comment LINKS 25 Free Backlinks Any Website Can Get This Weekend 25 free backlinks checked November 2026: business profiles, review sites, communities and journalist requests, plus a profile template and 20-minute plan. Get it free → Checklist The 10-Second Link Quality Checklist (5 Questions) A 10-second link quality checklist: five questions on relevance, real readers, editorial choice and Google's link spam rules, with red flags and examples. Get it free → Tool list · comment LIST 50 Places to Launch Your SaaS 50 places to launch your SaaS, rechecked live on 7 Nov 2026, with free vs paid status, a listing template and a two-week launch plan. Get it free →
Get every new resource first
One practical SEO + AI search lesson a week, plus each new resource the day it's out.