AI SEO Course Workbook 2026: Rank on Google and Get Recommended by ChatGPT

Module 3: Build the 4 pages every business needs

H1: About [BRAND]
First line: [BRAND] is a [what] in [where], run by [name] since [year].
Who we serve: [customer type]
What makes us different: [2-3 specific facts, with numbers]
Credentials / proof: [licences, awards, press, years]
Contact: [address, phone, email, hours]

H1: [Service] in [City]
First line: We [do what] for [who] in [area], usually in [timeframe].
What's included
Who it's for / not for
Price: starts from [X] (or how pricing works)
Process: steps 1-4
FAQ: 3-5 questions customers really ask
Call to action

H1: [BRAND] pricing
First line: [Service] costs [range] depending on [factors].
Table: package | price | what's included | best for
What changes the price
What's not included
FAQ: 'Why does it cost more than X?', 'Do you offer payment plans?'

H2: [Question in customer's words]
Answer: [direct answer in 1-2 sentences]
[Optional: 2-4 more sentences of detail, a number, a link]
...repeat for 10-20 questions

Module 4: Write answers AI can lift

• Every H2 is a question a buyer actually asks.

  Matches how people prompt AI tools.

• The first sentence after the heading answers it directly.

  Easy to quote. Detail comes after.

• Use specific facts: numbers, prices, dates, locations, names.

  Specific statements are quotable; vague ones aren't.

• Cite your sources with links.

  One of the strongest methods in the GEO benchmark.

• Show the author and a true updated date.

  Google's helpful content guidance asks who created the content and why.

• Write it yourself or edit AI drafts heavily.

  Google allows AI-assisted content, but mass-producing pages to manipulate rankings breaks its spam policies.

Module 5: Earn mentions, reviews and list placements

1. Find the lists

   Google 'best [category] in [city]' and 'best [category] for [use case]'. List the top 10 pages. Those are what AI tools often read.

2. Ask for a fair listing

   Email each list owner with one line on why you fit and the facts they'd need. Don't pay for fake reviews or placements.

3. Ask for reviews every week

   Ask happy customers for a Google review and reply to every review. Google says reviews and replies help local prominence.

4. Show up in discussions

   Answer questions in 2-3 relevant subreddits or forums, disclosing who you are. Use the Reddit playbook.

5. Pitch 3 podcasts or newsletters

   Offer a specific story or data you're allowed to share. Each mention is a source AI can find.

Module 6: Technical basics AI crawlers need

• Site verified in Google Search Console and Bing Webmaster Tools.

  Free, and the only way to see what search engines see.

• robots.txt allows Googlebot, Bingbot, OAI-SearchBot and PerplexityBot.

  Each company documents these as the crawlers for their search features.

• Decide on GPTBot and Google-Extended separately.

  Training/grounding tokens. Google says Google-Extended doesn't affect Google Search inclusion.

• CDN/firewall doesn't block AI crawlers by accident.

  Google's AI features guide lists crawling allowed 'by any CDN or hosting infrastructure'.

• Key content is HTML text, not only images or scripts that fail to load.

  Google: make important content available in textual form.

• Structured data matches visible content; validate it.

  Use Google's Rich Results Test and the Schema.org validator.

• Pages load fast on mobile.

  Check with PageSpeed Insights; Google lists page experience in its AI features best practices.

Module 7: Test and track your AI visibility

Date | Tool | Question | Named? (Y/N) | Position | Competitors named | Cited URLs | Wrong facts | Fix

Tools: ChatGPT (search on), Gemini, Perplexity, Google AI Mode
Questions: 5 buyer questions, same every month
Run each 3 times; record how many times you appear (0-3)

Performance > Search results > last 28 days vs previous period
Note: clicks, impressions, CTR for your 10 key pages
AI Overviews/AI Mode traffic is included under 'Web', not split out

Module 8: AI search for local businesses

• Google Business Profile verified, with every field filled: category, hours, services, attributes, photos.

  Google: complete and accurate info makes you more likely to show in local results.

• Name, address and phone match exactly on your site and every listing.

  Conflicting facts give AI tools conflicting answers.

• A page per service area you actually serve, with real local details.

  Thin copy-paste city pages risk Google's doorway/scaled content spam rules.

• Reply to every review.

  Google says positive reviews and helpful replies help you stand out.

• Test 'best [service] in [city]' in AI tools monthly.

  This is the prompt local buyers use.

Module 9: Your 90-day AI SEO plan

1. Days 1-7: foundations

   Search Console + Bing Webmaster Tools verified, robots.txt checked, baseline numbers written, monthly test run once.

2. Days 8-30: the 4 pages

   About, one page per service, pricing, FAQ. Publish one every few days.

3. Days 31-60: answers

   Rewrite your top 10 pages so each heading is a buyer question with a direct first-sentence answer and sourced facts.

4. Days 61-90: mentions

   Contact 10 list owners, ask for reviews weekly, answer forum questions twice a week, pitch 3 podcasts or newsletters.

5. Day 90: retest

   Run the same monthly test and Search Console check. Compare with day 1. Keep what moved, fix what didn't.