Free Prompt pack · Updated 2026-11

20 Prompts to See How ChatGPT, Gemini and Perplexity Describe Your Brand

Copy, paste, swap in your brand. Twenty prompts that show whether AI recommends you, what it gets wrong and who it picks instead, plus a prompt that turns the answers into a fix list.

You get 20 ready prompts in five groups, a log to record the answers, and one bonus prompt that reads your results and writes your fix list. Run them in three AI tools and you'll know where you're missing, misquoted or losing to a competitor.

For: Founders and small business owners who want to know what AI tools tell buyers about them before a buyer asks.

If you only have 15 minutes · 4
Your fill-in-the-blanks card · 1
Group 1: Do they recommend you at all? (prompts 1–5) · 5
Group 2: Does it know the facts about you? (prompts 6–10) · 5
Group 3: What do people say about you? (prompts 11–14) · 4
Group 4: How do you compare? (prompts 15–17) · 3
Group 5: What should you fix? (prompts 18–20) · 3
Bonus: the prompt that writes your fix list · 1
Answer log template · 1
How to read the answers: what each result means · 7
Why the tools give different answers · 5
Common mistakes when running these prompts · 5

How to use it

Fill in the blanks card once: [BRAND], [CATEGORY], [CITY], [COMPETITOR], [CUSTOMER TYPE]. Then every prompt is copy-paste.
Run each prompt in a fresh chat, in a private window, with web search on, in ChatGPT, Gemini and Perplexity (add Claude and Copilot if you have time).
Paste answers and cited links into the log. Then run the bonus 'fix list' prompt on your log. Repeat monthly with the same prompts.

If you only have 15 minutes

1. Fill in the blanks card below (3 min)
Write your brand name, category in buyer words ('dentist', not 'oral healthcare solutions'), your city or market, your main competitor and your usual customer.
2. Run prompt 1 in three tools (6 min)
'Who are the top three [CATEGORY] businesses in [CITY]?' in ChatGPT, Gemini and Perplexity. Note if you're named and who is.
3. Run prompt 11, the uncomfortable one (3 min)
'What do customers complain about with [BRAND]?' Real complaints are fixes. Old or false ones point to a page that needs updating.
4. Run prompt 10 (3 min)
'Where did you get your information about [BRAND]? List each source URL.' Those URLs are the pages AI reads about you. Fix those first.

Your fill-in-the-blanks card

Fill this in once, then find-and-replace in every prompt

[BRAND] = 
[CATEGORY] (in buyer words) = 
[CITY / COUNTRY / MARKET] = 
[COMPETITOR] (the one buyers compare you to) = 
[CUSTOMER TYPE] (e.g. first-time home buyer, 10-person SaaS team) = 
[SPECIFIC NEED] (something you're great at, e.g. same-week start, Hindi-speaking staff) = 
[REVIEW SITE] (where your reviews live, e.g. Google, G2, Practo, Trustpilot) =

Use the words customers use on calls. AI answers buyer questions, and buyers don't use your internal terms.

Group 1: Do they recommend you at all? (prompts 1–5)

Ask like a buyer who has never heard of you. Don't mention your brand.

1. Top 3 in your city

Who are the top three [CATEGORY] businesses in [CITY]? Give a one-line reason for each and list your sources.

The most important prompt. Run it 3 times per tool and count how often you appear.

2. Best for a specific need

I need a [CATEGORY] for [SPECIFIC NEED]. Which companies would you recommend and why?

Buyers ask narrow questions. Try three different needs you serve well.

3. Shortlist

Make a shortlist of 5 [CATEGORY] options for a [CUSTOMER TYPE]. Include a price range and who each is best for.

Check whether the price ranges match reality.

4. Alternatives

What are good alternatives to [COMPETITOR]?

If you're not in the alternatives list for your main rival, an honest comparison page is a gap to fill.

5. Beginner question

I'm new to this. How do I choose a good [CATEGORY]? Which ones should I look at first?

Shows which brands AI uses as examples when it teaches.

Group 2: Does it know the facts about you? (prompts 6–10)

6. Basic profile

Search the web. What is [BRAND]? Who runs it, where is it based, when was it founded and what does it offer?

Check every fact. Wrong answers usually trace back to an old page or listing.

7. Pricing

How much does [BRAND] cost? Give the most recent pricing you can find and the source.

If AI says 'no pricing available', publish a pricing page, even a 'starts from' one.

8. Services

List every service or product [BRAND] offers.

Missing services usually mean you don't have one page per service.

9. Contact and location

How do I contact [BRAND], and which areas does it serve?

Compare with your Google Business Profile and contact page. They should match exactly.

10. Source check

Where did you get your information about [BRAND]? List each source URL.

Tells you which pages AI actually reads about you.

Group 3: What do people say about you? (prompts 11–14)

11. Complaints

What do customers complain about with [BRAND]?

Uncomfortable, but this is where the useful fixes are. Check whether the complaints are real or outdated.

12. Strengths

What is [BRAND] known for? What do customers like most?

If the strengths are vague, your site and reviews probably are too.

13. Trust

Is [BRAND] legit and trustworthy? What's the evidence?

Look at which evidence it uses: reviews, press, years in business.

14. Reviews summary

Summarise the reviews of [BRAND] across Google, [REVIEW SITE] and forums.

If it can't find reviews, ask happy customers for one where you get reviews today.

Group 4: How do you compare? (prompts 15–17)

15. Head to head

Compare [BRAND] with [COMPETITOR] on price, quality, support and who each is best for.

Note where the comparison is wrong. That's the page you need to write.

16. Why not you

Why might someone choose [COMPETITOR] over [BRAND]?

Shows the objection AI repeats to your buyers.

17. Category leader

Which brand is the leader in [CATEGORY] in [CITY / COUNTRY], and why?

Write down the reasons AI gives the leader. Those are signals you can build honestly.

Group 5: What should you fix? (prompts 18–20)

18. Missing info

What information about [BRAND] is missing or unclear online that a buyer would want before buying?

Turn each item into a page section or FAQ.

19. Content gaps

What questions do people ask about [CATEGORY] that [BRAND]'s website doesn't answer?

Add the answers to your FAQ in customers' words, direct answer first.

20. Recommend us when

In what situations would you recommend [BRAND]? In what situations would you not?

Tells you the positioning AI has picked up. If it's wrong, your homepage isn't clear.

Bonus: the prompt that writes your fix list

After you've filled in the log, paste it into any AI tool with this prompt.

Turn answers into a ranked fix list

Below is a log of what AI assistants said about my business, [BRAND], a [CATEGORY] in [CITY]. My real facts are: [PASTE: services, prices, location, hours, founded year, who runs it].

1. List every place an answer was wrong, outdated or missing compared with my real facts. For each one, name the source URL it came from if the log has it.
2. List the competitors named most often and the reasons given for them.
3. Write a fix list of no more than 10 items, ranked by how many answers each fix would affect. For each item say: what to change, on which page or listing, and why.

Don't invent facts about my business. If something is unclear, say so.

LOG:
[PASTE LOG]

Give it your real facts, or it can't tell right from wrong. Then check its fix list yourself before acting on it.

Answer log template

Monthly AI brand log (paste into a sheet, split by comma)

Date,Tool,Search on?,Prompt #,Named? (Y/N),Position,Competitors named,Wrong facts,Cited URLs,Fix to make
2026-11-07,Perplexity,Y,1,N,-,A; B; C,-,site1.com/best; site2.com,Ask site1 to review us for its best-of list
2026-11-07,ChatGPT,Y,7,Y,-,-,Old 2024 price,old-directory.com/brand,Update the directory listing + pricing page

For prompts 1–5, run each one 3 times per tool and write '2/3' in the Named column. It's more honest than one answer.

How to read the answers: what each result means

What the AI said	What it usually means	What to do this month
Didn't name you for prompt 1, in any tool	The pages AI reads for your category don't mention you	Open the cited sources from prompt 1. Ask the 3 most relevant to review or list you, honestly
Named you in Perplexity but not ChatGPT	Different indexes found different pages	Check robots.txt allows OAI-SearchBot, then check you're on the pages ChatGPT cited
'I couldn't find pricing'	No price on your site that a crawler can read	Publish a pricing page with at least a 'starts from' figure in plain text
Old address, hours or phone	An old listing or page still says it	Use prompt 10 to find the source, fix it there, then update your Business Profile
Complaints from years ago	Old reviews or forum threads are still the newest info	Ask recent happy customers for reviews and reply to the old complaints publicly
Vague strengths ('good service')	Your site and reviews don't say anything specific	Add specific facts: years, numbers, named services, real customer quotes
Competitor 'best for' something you also do	Their page about it exists; yours doesn't	Write one clear page on that service, with proof

Why the tools give different answers

Tool	Where its web answers come from	What that means for you
ChatGPT	Its own search, crawling with OAI-SearchBot; shows sources when it searches	Your robots.txt must not block OAI-SearchBot (OpenAI docs)
Gemini / Google AI Mode	Google Search's index	Same basics as Google SEO: indexed, snippet-eligible pages (Google docs)
Perplexity	Searches the web and cites numbered sources in each answer, crawling with PerplexityBot	Easiest place to see exactly which pages get cited
Claude	Web search when on, indexed by Claude-SearchBot	Blocking Claude-SearchBot may reduce your visibility in Claude's search (Anthropic)
Copilot	Grounded in Bing	Bing Webmaster Tools' AI Performance report shows your citations

Common mistakes when running these prompts

Running prompts logged in with months of chat history
Memory and past chats can tilt answers toward you. Use a private window.
Leaving web search off
Without search you get what the model remembers, which can be months old. Start with 'Search the web'.
Trusting one run
AI answers change from run to run. Count appearances across 3 runs.
Arguing with the AI to 'correct' it
Correcting it in your chat doesn't change what it tells other people. Fix the source page instead.
Fixing the AI answer instead of the web
AI repeats what it finds. Change your site, listings and reviews, then re-test after they're recrawled.

Unlock the full prompt pack

Everything above, plus the branded PDF to keep.

FAQ

Frequently asked questions

How do I find out what ChatGPT says about my business?

Ask it with search on, in a fresh private chat: 'Search the web. What is [brand]? List your sources.' Then ask buyer questions that don't name you, like 'top three [category] in [city]', to see if you're recommended.

Why do ChatGPT, Gemini and Perplexity give different answers?

They search different indexes and pick sources differently. Gemini and Google AI Mode use Google's index, ChatGPT uses OpenAI's own search, Perplexity searches live and cites every answer. Different sources mean different answers.

How often should I run these prompts?

Once a month is enough for most small businesses. Answers vary between runs, so repeat key prompts a few times and track how often you appear.

What do I do if AI gets facts about my brand wrong?

Ask it for its sources, find the page with the wrong fact, and fix it there: your site, Google Business Profile or a listing. Then re-test after the pages are recrawled.

Can I pay to be recommended by ChatGPT?

There's no documented way to pay for a spot in ChatGPT's organic answers. Being on the pages it cites, with accurate facts and real reviews, is the route that's open to everyone.