7 Ways to Check If AI Knows Your Brand (Prompts + Tracking Sheet)
Seven free tests for ChatGPT, Gemini, Perplexity and Copilot, the exact prompts, and a sheet to log every answer.
Seven tests that show what AI tools say about your business, whether they name you, and which sources they trust. Run them once today and once a month after, and the gaps become your fix list.
For: Founders and small businesses who want to know what AI assistants tell customers about them, without paying for a tracking tool.
- The 7 tests · 7
- Free tools to run the tests · 7
- Tracking sheet · 1
- Turn the gaps into a fix list · 5
- Use a logged-out or private browser window where you can, so past chats don't colour the answers.
- Run the 7 tests in order and paste every answer and source into the tracking sheet.
- Repeat on the same day each month with the same prompts, so changes mean something.
The 7 tests
- 1. Brand test (ChatGPT)
Ask: 'What is {brand}? What do they sell, where are they based, and what do they cost?' Mark each fact right, wrong or missing.
- 2. Category test (Perplexity)
Ask: 'What is the best {service} in {city}?' or 'best {product type} for {audience}'. Are you named? Which position? Perplexity numbers its sources, so copy them all.
- 3. Competitor test (any tool)
Ask: 'Why would someone choose {competitor} over {brand}?' This one stings. The reasons it gives are what the web says you lack.
- 4. Google test (AI Overviews / AI Mode)
Search your top 5 buyer questions on Google. Note whether an AI Overview appears and which sites it links. Repeat in AI Mode if it's available in your country.
- 5. Gemini and Copilot test
Run tests 1 and 2 in Gemini and Microsoft Copilot. Different tools use different sources, so answers often differ.
- 6. Access test
Check your robots.txt allows OAI-SearchBot and PerplexityBot (both are the crawlers their makers say control appearing in search answers), and that key facts are in plain HTML text. A free checker does this in a minute (see tools below).
- 7. Traffic test
In Google Analytics 4, open Reports > Acquisition > Traffic acquisition, set the dimension to Session source and look for chatgpt.com, perplexity.ai, gemini.google.com and copilot.microsoft.com. Some AI visits arrive without a referrer, so treat this as a floor.
Free tools to run the tests
- ChatGPTFree plan includes search (usage limits apply)
Answers with web search and a Sources list when it searches.
Ritik's note: If it doesn't search on its own, ask it to search the web, so you see live sources.
- PerplexityFree plan available
AI answer engine that cites numbered sources for every answer.
- Google GeminiFree with a Google account
Google's AI assistant.
Microsoft's AI assistant, grounded in Bing.
- theStacc AI Visibility CheckerFree · no signup
Fetches your page as several AI crawlers and a normal browser, checks robots.txt rules per AI bot, text before JavaScript, noai/nosnippet tags, llms.txt and structured data.
Ritik's note: It checks whether AI can read your site, not whether AI mentions you. Pair it with tests 1–5.
Bing's free site console. Trade press reports an AI Performance report (public preview since Feb 2026) showing how often Copilot and Bing AI cite your pages.
AI Overviews and AI Mode traffic is included in the Performance report under the Web search type (not split out).
Tracking sheet
Date | Tool | Test # | Prompt (exact) | Named? (Y/N) | Position | Facts wrong | Sources cited (URLs) | Competitors named | Fix to do
2026-11-01 | ChatGPT | 1 | What is {brand}? ... | Y | - | old price | site.com/a, site.com/b | - | update pricing page
2026-11-01 | Perplexity | 2 | Best {service} in {city}? | N | - | - | ... | Comp A, Comp B | get listed on source #2Turn the gaps into a fix list
| What you saw | Likely cause | Fix |
|---|---|---|
| Wrong facts about you | Old or conflicting info on your site or listings | Update your site first, then the listings it cited |
| Not named in category answers | Not on the pages AI cites for that category | Get listed or mentioned on the cited sources |
| Competitor praised for X | The web documents their X, not yours | Publish a clear page on your X and earn a review that mentions it |
| No sources from your site at all | Crawler blocked or content hard to read | Re-run test 6 and fix access |
| No AI referrals in GA4 | Low visibility, or visits without referrer | Keep testing monthly. Don't judge from one month |
Unlock the full tool list
Everything above, plus the branded PDF to keep.