Watch a new site climb Google & AI search.
Every experiment, every number, weekly - one 5-minute read. Tested tactics and original data, not recycled advice.
One issue. Four things. Every week.
~70% original, 0% recycled. Here's the recurring structure.
This Week in the Lab
One experiment update with a real number - what I tested and what it did.
The Scoreboard
The site's raw metrics: impressions, AI-bot crawls, citations found, subscribers.
One Tactic
A single, do-it-today takeaway from the week - failures included.
3 Links Worth Your Time
The AI-search reading that mattered, each with a two-line opinionated take.
What a recent issue looked like
This Week in the Lab - On day 34, Perplexity cited the site for the first time, for the query "how to get cited in AI search." The page that earned it wasn't the longest - it was the most structured: answer-first, one data table, three cited sources. Here's the exact page and my theory on why…
The Scoreboard - Impressions 4,120 (+38%) · AI-bot crawls 312 · Citations found 3 · Subscribers 1,406 (+52)…
- full issue continues -
A note from me
I write The Lab because I got tired of SEO advice that was all opinion and no receipts. Every issue is something I actually tested this week, with the raw numbers attached. If a tactic flops, you'll read about that too - that's the whole point. If that's your kind of thing, I'd love to have you in.
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