Schema Starter Pack: Free Generators, Testers and 6 Copy-Paste Examples

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "YOUR BUSINESS NAME",
  "url": "https://www.example.com/",
  "telephone": "+1-555-555-5555",
  "priceRange": "$$",
  "image": "https://www.example.com/images/storefront.jpg",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Your City",
    "addressRegion": "ST",
    "postalCode": "00000",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.76129,
    "longitude": -73.98229
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Saturday",
      "opens": "10:00",
      "closes": "14:00"
    }
  ]
}
</script>

Required by Google: name and address. Change @type to your specific business type. Hours use 24-hour time. Coordinates need at least 5 decimal places.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "YOUR COMPANY",
  "url": "https://www.example.com/",
  "logo": "https://www.example.com/images/logo.png",
  "description": "One plain sentence about what you do.",
  "email": "hello@example.com",
  "sameAs": [
    "https://www.linkedin.com/company/your-company",
    "https://www.youtube.com/@yourchannel"
  ]
}
</script>

Google has no required properties here. You only need it on one page, usually the homepage or About page. sameAs = your real social profiles.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "PRODUCT NAME",
  "image": "https://www.example.com/images/product.jpg",
  "description": "What it is, in one sentence.",
  "offers": {
    "@type": "Offer",
    "price": 49.0,
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/product"
  }
}
</script>

Google needs name plus one of offers, review or aggregateRating. Use a three-letter currency code. Only add ratings if you show real customer reviews on the page.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Services",
      "item": "https://www.example.com/services/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Plumbing",
      "item": "https://www.example.com/services/plumbing/"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "Emergency plumbing"
    }
  ]
}
</script>

At least two items. The last item (the current page) doesn't need an 'item' URL.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "YOUR ARTICLE TITLE",
  "image": [
    "https://www.example.com/images/cover-16x9.jpg"
  ],
  "datePublished": "2026-10-19T08:00:00+00:00",
  "dateModified": "2026-10-19T08:00:00+00:00",
  "author": [
    {
      "@type": "Person",
      "name": "AUTHOR NAME",
      "url": "https://www.example.com/about/author-name"
    }
  ]
}
</script>

No required properties. Author name only, no 'Dr.' or 'posted by'. Dates in ISO 8601 with time zone. Update dateModified only after a real change.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "QUESTION 1, exactly as shown on the page?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Answer 1, exactly as shown on the page."
      }
    },
    {
      "@type": "Question",
      "name": "QUESTION 2?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Answer 2."
      }
    }
  ]
}
</script>

Google stopped showing FAQ rich results in Search from May 7, 2026, and removed its FAQ documentation in June 2026. This will not get you FAQ dropdowns. It's still valid schema.org markup; whether it helps any search or AI system now is unconfirmed (Hypothesis). Questions and answers must match the visible page.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "Smile Studio Dental Clinic",
  "url": "https://www.example.com/",
  "telephone": "+91-20-5555-0000",
  "image": "https://www.example.com/images/clinic-front.jpg",
  "priceRange": "₹₹",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "12 FC Road",
    "addressLocality": "Pune",
    "addressRegion": "MH",
    "postalCode": "411004",
    "addressCountry": "IN"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"],
      "opens": "10:00",
      "closes": "19:00"
    }
  ],
  "sameAs": [
    "https://www.instagram.com/YOURHANDLE"
  ]
}
</script>

Fictional business and address. Note "Dentist" instead of "LocalBusiness": always use the most specific type that fits.

Write JSON-LD schema for the page below. Rules:
- Use the most specific schema.org type that fits (for example Dentist, not LocalBusiness).
- Use ONLY facts that appear in the page text. If a property needs a fact that isn't there, leave it out. Never invent ratings, reviews, prices or addresses.
- No aggregateRating or review unless real customer reviews appear in the text.
- Output one <script type="application/ld+json"> block and nothing else.

PAGE URL: [url]
PAGE TEXT:
[paste the visible text of the page]

Always run the output through both testers. AI tools sometimes add properties that don't exist.