Free Tool list · Updated 2026-11

50 Places to Launch Your SaaS

Launch days, review sites, alternative finders, AI directories and startup lists, grouped by what each one is for, with free vs paid checked on 7 November 2026, a listing template and a two-week launch plan.

Fifty places to put your SaaS in front of first users, grouped by job, each checked live and marked free or paid. Plus a listing template that gets clicks, the ones I'd skip, and a two-week plan at three listings a day.

For: Founders launching a new SaaS or AI tool who want first users without paid ads.

  • If you only have 15 minutes · 3
  • Write a listing that gets clicks (copy this kit) · 2
  • 1. Big launch days (01–10) · 10
  • 2. Review sites buyers search (11–15) · 5
  • 3. Alternative finders (16–22) · 7
  • 4. Built with AI? AI directories (23–32) · 10
  • 5. Startup lists (33–50) · 18
  • Free vs paid: which ones I'd do, pay for, or skip · 5
  • Your two-week launch plan (3 listings a day) · 11
  • Common launch-directory mistakes · 7

Free. You also get my weekly newsletter on SEO + AI search. Unsubscribe anytime.

How to use it
  1. Short on time? Do the 15-minute quick-start first.
  2. Fill in the launch kit template once: name, one-line pitch, three descriptions of different lengths, logo, 3 screenshots.
  3. Pick one big launch day from group 1, then work through the two-week plan at 3 listings a day and track which ones send sign-ups.

If you only have 15 minutes

  1. Minutes 0–5: write your one-line pitch

    Under 15 words. What it does + who it's for. Example format: '[Product] helps [who] [do what] without [pain].'

  2. Minutes 5–10: pick 3 places from this list

    One where your buyers browse (a review site or alternative finder), one free launch day, one community. Ignore the other 47 for now.

  3. Minutes 10–15: submit the free one

    AlternativeTo or SaaSHub take minutes and are free. Do one now so you've started.

Write a listing that gets clicks (copy this kit)

Launch kit (fill in once, adapt per site)
Product name: ____
Website: ____
One-line pitch (under 15 words): [Product] helps [who] [do what] without [pain].

Short description (about 50 words):
[Who it's for] use [Product] to [main job]. Unlike [usual way / big tool], it [one real difference]. [One proof: a feature, a number you can show, or a free plan].

Long description (about 150 words):
The problem: ____
What [Product] does: ____
Three features, each as a benefit:
- ____ so you can ____
- ____ so you can ____
- ____ so you can ____
Pricing: [free plan / trial / price]
Who it's NOT for: ____

Category / tags: ____
Alternative to: [big tool 1], [big tool 2]
Logo: square PNG, 240x240 or larger
Screenshots: 3 (main screen, the 'aha' result, pricing or setup)
Maker comment: who I am, why I built it, what I want feedback on.

Write a fresh short description for each site instead of pasting the same text 50 times. Keep the name, logo and pitch the same everywhere so people recognise you.

Worked example (illustrative product)
Name: InvoiceNest (made-up)
Pitch: InvoiceNest helps freelancers send invoices and get paid without chasing clients.
Short: Freelancers use InvoiceNest to send invoices in two minutes. Unlike spreadsheets, it sends polite reminders on its own until the invoice is paid. Free for your first 5 clients.
Alternative to: FreshBooks, Wave

The 'unlike' line does the heavy lifting. Name the old way your buyer uses today.

1. Big launch days (01–10)

Sites where a launch is an event: you get a day or a week in front of early adopters. Prepare screenshots, a one-line pitch and a maker comment before you submit.

  1. Product HuntFree to launch · needs a maker account; launch on a weekday you can be online all day

    Daily launch leaderboard for new products.

    Best for: Big launch days

    Ritik's note: Write your maker comment before launch day: who you are, why you built it, what you want feedback on.

  2. BetaListFree with a waiting queue · paid plan to publish sooner (chosen at submit)

    Early-stage startups looking for beta users.

    Best for: Big launch days

  3. UneedFree (queue, launch date 50+ days out; needs upvote score 10 to stay live) · Fast-track $14.99 · Skip the line $39.99

    Launch platform with daily product rankings.

    Best for: Big launch days

  4. Peerlist LaunchpadFree · needs a Peerlist profile

    Weekly launches inside a professional network for builders.

    Best for: Big launch days

  5. Hacker News (Show HN)Free · read the Show HN rules first; no marketing language

    Post "Show HN" to share something you built with a technical crowd.

    Best for: Big launch days

    Ritik's note: Title format: 'Show HN: [Product] – [what it does in plain words]'. Be in the comments for hours.

  6. Indie HackersFree · post a real story or lesson, not an ad

    Community of bootstrapped founders; share your launch story.

    Best for: Big launch days

  7. DevHuntLaunch via GitHub login; paid ad slots from $99/week shown on site

    Launch platform for developer tools.

    Best for: Big launch days

  8. MicrolaunchFree launch listed · Launch Pro $39, Launch Plus $79 (with site discount codes, Nov 2026)

    Launch platform aimed at small products and solo makers.

    Best for: Big launch days

  9. FazierSubmit page live; fees not shown publicly · paid ads/sponsor spots

    Product launch platform with daily and weekly rankings.

    Best for: Big launch days

  10. TinyLaunchFree Standard Launch · Premium $39 per launch (skips queue, guaranteed backlink)

    Launch platform for small and indie products.

    Best for: Big launch days

2. Review sites buyers search (11–15)

B2B buyers compare software here. A profile with a few honest reviews often ranks for "<your product> reviews". Ask 3–5 real customers for a review right after you list. An empty profile does little.

  1. G2Free vendor profile · paid plans for buyer-intent data and promotion

    Business software reviews and comparison grids.

    Best for: Review sites buyers search

  2. CapterraFree basic listing · pay-per-click for extra visibility (Gartner Digital Markets)

    Software reviews and category listings.

    Best for: Review sites buyers search

  3. GetAppFree basic listing · pay-per-click (same Gartner Digital Markets network as Capterra)

    Software comparison and reviews.

    Best for: Review sites buyers search

  4. Software AdviceFree basic listing · paid lead programs (Gartner Digital Markets)

    Software reviews and buyer advice.

    Best for: Review sites buyers search

  5. TrustRadiusFree vendor profile · paid plans for review programs

    Detailed B2B software reviews.

    Best for: Review sites buyers search

3. Alternative finders (16–22)

People search "<big tool> alternative". Listing yourself next to the tool you replace puts you in front of switchers.

  1. AlternativeToFree · anyone can add an app

    Crowd-sourced alternatives to popular software.

    Best for: Alternative finders

  2. SaaSHubFree submission · optional paid 'Feature my product' promotion

    Software alternatives and comparisons.

    Best for: Alternative finders

  3. SlantFree · community-edited; add your product as an option to a relevant question

    Community-ranked answers to "what is the best..." questions.

    Best for: Alternative finders

  4. SaaSworthyFree listing · paid promotion options

    SaaS discovery and comparison.

    Best for: Alternative finders

  5. StackShareFree · add your tool and company stack

    Tools that companies use in their tech stack.

    Best for: Alternative finders

  6. SourceForgeFree listing for software and open-source projects

    Software directory and open-source hosting.

    Best for: Alternative finders

  7. SoftpediaFree submission · editors decide what gets listed

    Software download and listing site.

    Best for: Alternative finders

4. Built with AI? AI directories (23–32)

If your product is AI-powered, these directories get steady traffic from people browsing AI tools.

  1. FuturepediaPaid only · about $497 one-time reported in Oct 2026 (no free tier found)

    Large directory of AI tools.

    Best for: Built with AI? AI directories

  2. There's An AI For ThatPaid submission reported ($49 entry, Oct 2026) at theresanaiforthat.com/launch

    AI tools organised by task.

    Best for: Built with AI? AI directories

  3. ToolifyPaid · about $99 one-time reported (Oct 2026)

    AI tools directory with categories and rankings.

    Best for: Built with AI? AI directories

  4. ToolPilotSubmit page live; check fee at submit

    AI tools directory.

    Best for: Built with AI? AI directories

  5. TopAI.toolsSubmit page live; check fee at submit

    AI tools directory.

    Best for: Built with AI? AI directories

  6. AI Tools DirectorySubmit page live; check fee at submit

    AI tools directory.

    Best for: Built with AI? AI directories

  7. AIxploriaSubmit form at aixploria.com/en/add-ai/; fee not shown publicly

    AI tools directory sorted by category with top-10 lists.

    Best for: Built with AI? AI directories

  8. Dang.aiFree if you add a crawlable link to dang.ai (review up to 4 weeks) · Basic $49 one-time · Pro $30 + $19/month

    AI tools directory.

    Best for: Built with AI? AI directories

  9. Submit AI ToolsFree listing · paid featured spots

    AI tools directory.

    Best for: Built with AI? AI directories

  10. SaaS AI ToolsSubmit page live; check fee at submit

    Directory of AI-powered SaaS tools.

    Best for: Built with AI? AI directories

5. Startup lists (33–50)

Startup databases and smaller launch lists. Low effort each; worth doing in one sitting with a copy-paste kit.

  1. CrunchbaseFree company profile

    Company database investors and journalists check.

    Best for: Startup lists

  2. WellfoundFree company profile (startup jobs network)

    Startup jobs and company profiles.

    Best for: Startup lists

  3. F6SFree company profile

    Startup programmes, deals and company profiles.

    Best for: Startup lists

  4. Launching NextFree (no stated wait) · $99 to be published within 1 business day

    Daily list of new startups.

    Best for: Startup lists

  5. StartupBaseDaily launches; free launch path, paid homepage spots ('pay what you want' bids)

    Startup launch community.

    Best for: Startup lists

  6. Startup StashCurated; submit a tool for review, check fee at submit

    Curated directory of startup resources.

    Best for: Startup lists

  7. BetaBoundSubmit a beta test via 'Announce your beta'; fee not shown publicly

    Beta testing community.

    Best for: Startup lists

  8. SaaS GeniusListing request via site; check fee at submit

    SaaS directory and reviews.

    Best for: Startup lists

  9. Startup RankingFree profile

    Startup directory ranked by web presence.

    Best for: Startup lists

  10. Reddit r/SideProjectFree · follow the subreddit rules; share what you built and what you learned

    Big community where makers share what they built and get blunt feedback.

    Best for: Startup lists

  11. Startups.fyi'Share your project' form; no fee shown · paid sponsored spots

    Startup directory.

    Best for: Startup lists

  12. Tiny StartupsHand-approved listings · 'List a Tool' £69 · sponsor spots £90–£189

    List of small startups and side projects.

    Best for: Startup lists

  13. LaunchpediaSubmit page live; check fee at submit

    Launch directory.

    Best for: Startup lists

  14. SideProjectorsFree to list a side project (marketplace and showcase)

    Marketplace and showcase for side projects.

    Best for: Startup lists

  15. OpenHuntsPricing page on site; free launch path, paid sponsors

    Open launch platform.

    Best for: Startup lists

  16. LaunchIgniterSubmit page live; check fee at submit · paid featured spots

    Launch platform for new products with daily listings.

    Best for: Startup lists

  17. StartupInspireFree and paid submission options on site

    Startup directory.

    Best for: Startup lists

  18. Startup FameLaunch directory; check fee at submit (site rate-limits automated checks)

    Startup launch directory.

    Best for: Startup lists

Free vs paid: which ones I'd do, pay for, or skip

Your situationDo first (free)Pay only ifSkip for now
B2B SaaS with paying customersG2, Capterra, GetApp profiles + 3–5 reviews; SaaSHub; AlternativeToReview sites' paid plans, only after free profiles send visitorsBig AI directories with high fees
New indie tool, no users yetBetaList (free queue), Uneed, TinyLaunch, Peerlist, r/SideProjectA skip-the-queue fee ($15–$40) if you need a fixed launch datePaid review-site programs
Developer toolShow HN, DevHunt, StackShare, Indie HackersRarely neededAI directories unless the tool is AI-powered
AI-powered productSubmit AI Tools, Dang.ai (free with link), AIxploriaOne paid AI directory, if you can track sign-ups from itPaying for many AI directories at once
Any productCrunchbase, Wellfound, F6S profiles (credibility, not traffic)Never needed'Submit to 100 directories' services

Your two-week launch plan (3 listings a day)

  1. Day 1: build the kit

    Fill in the listing kit. Make 3 screenshots. Set up a sheet: site, date submitted, status, link, visits, sign-ups.

  2. Day 2: profiles that make you look real

    Crunchbase, Wellfound, F6S.

  3. Day 3: alternative finders

    AlternativeTo, SaaSHub, Slant. List the big tools you replace.

  4. Day 4: review sites

    G2, Capterra, GetApp. Email 5 happy users asking for an honest review.

  5. Day 5: queue the launch days

    Submit to BetaList, Uneed and TinyLaunch now. Free queues take weeks.

  6. Days 6–7: communities

    Write one honest 'what I built and what I learned' post. Share on Indie Hackers and r/SideProject. Reply to every comment.

  7. Days 8–10: startup lists

    3 a day from group 5: Launching Next, StartupBase, SideProjectors, Startup Stash, Startups.fyi, OpenHunts, LaunchIgniter, StartupInspire, Startup Fame.

  8. Day 11: AI or dev directories (if they fit)

    3 from group 4, or DevHunt + StackShare for dev tools.

  9. Day 12: Product Hunt or Show HN prep

    Write the maker comment, line up 10 people who'll give honest feedback (don't ask for upvotes), pick the date.

  10. Day 13: launch day

    Be online all day. Answer every comment within an hour.

  11. Day 14: measure

    In analytics, check referral traffic and sign-ups by site. Keep the 5 that sent sign-ups, drop the rest from future launches.

Common launch-directory mistakes

  • Pasting the same description everywhere

    Write a fresh short version for each site. It reads better and it's what the video told you to do.

  • Buying a '100 directories' submission package

    You lose control of the text and can't track which site works. Many listed sites send no one.

  • Thinking directory links will rank you

    Google's spam policies treat links made mainly to manipulate rankings as link spam. Use directories for users and feedback.

  • Asking friends to upvote

    Product Hunt and Hacker News both discourage vote rings. Ask for honest feedback instead.

  • Launching on review sites with zero reviews

    An empty profile looks worse than none. Get 3–5 real reviews in the first week.

  • Not tracking sign-ups by source

    Without it you'll repeat the useless listings next launch.

  • Paying before trying the free path

    Most sites here have a free option. Pay only to fix a timing problem you actually have.

Unlock the full tool list

Everything above, plus the branded PDF to keep.

Free. You also get my weekly newsletter on SEO + AI search. Unsubscribe anytime.

FAQ

Frequently asked questions

Will these listings help my SEO?
Treat them as places to find first users and feedback. Many links are nofollow, and Google's spam policies say links made mainly to manipulate rankings are link spam. A real launch that gets people talking about you helps more than the links.
Should I pay for listings?
Only after trying the free path. Most of these sites have a free submission. Pay only to fix timing (skip a queue) or after a free listing proves it sends sign-ups.
What is the best day to launch on Product Hunt?
Pick a day you can be online for the whole launch day and answer every comment. Product Hunt's own launch guide covers the prep.
How do I post on Show HN?
Follow the Show HN guidelines: it must be something people can try, the title starts with 'Show HN:', and you should be around to answer questions.
How many directories should I submit to?
Start with 10–15 that match your buyers, track sign-ups for two weeks, then do more of what worked.