A D2C brand lives or dies on three loops. Paid social finds the customer, the landing page converts them, and email and SMS bring them back. Each loop eats creative: new hooks every week, new briefs for creators, new flow copy every time a product launches.
That is the work Claude Code skills are good at. A skill is a folder with a SKILL.md file that teaches Claude one repeatable job, and Claude loads it when your request matches. Pair a few skills with the right MCP servers (Meta, Klaviyo) and Claude can read your account data, then write the next round of tests against it.
This guide is about the brand side of D2C: Meta creative testing, Klaviyo flows, UGC creator briefs, landing pages, and the FTC endorsement rules that cover all of it. If you need catalog work, product feeds or Shopify SEO, that is a separate job with separate tools, covered in Claude Code skills for e-commerce and Shopify and Claude Code skills for product descriptions.
One honest note before the list. This post is research-based. We read each repo, its README and the vendor docs, and pulled GitHub data on 2 November 2026. We did not run these skills on a live brand account, so nothing here is a result claim.
The short answer: which Claude Code skills should a D2C brand install?
Start with three free tools: claude-ads for Meta audits and creative tests, Corey Haines’ marketingskills for ad creative, email, CRO and influencer briefs, and Klaviyo’s official MCP server in read-only mode so Claude can see your flow performance. Add Anthropic’s Marketing plugin if you want a brand-review gate before anything ships.
All of these are free to install. You need a Claude plan that includes Claude Code; Claude Pro is $20 a month ($17 a month billed yearly).
The shortlist at a glance
| # | Tool | Type | Free or paid | Best D2C job | Stars (2 Nov 2026) | Last push |
|---|---|---|---|---|---|---|
| 1 | AgriciDaniel/claude-ads | Plugin + skills | Free (MIT) | Meta audits, creative fatigue, test design | ~10.7k | 1 Nov 2026 |
| 2 | coreyhaines31/marketingskills | Skill pack | Free (MIT) | Ad creative, emails, CRO, influencer briefs | ~57.9k | 31 Oct 2026 |
| 3 | Klaviyo MCP server | Official MCP | Free with a Klaviyo account | Flow and campaign reporting | n/a (hosted) | Docs v2026-04-15 |
| 4 | Anthropic Marketing plugin | Plugin | Free (Apache-2.0) | Brand review, email sequences, reports | ~34.4k (repo) | 1 Nov 2026 |
| 5 | thatrebeccarae/claude-marketing | Skill pack | Free (MIT) | Klaviyo flow audits, Meta scored audits | ~190 | 14 May 2026 |
| 6 | pipeboard-co/meta-ads-mcp | MCP server | Free repo; paid tiers not verified | Reading Meta ad data | ~1.3k | 20 Oct 2026 |
| 7 | alirezarezvani/claude-skills | Skill library | Free (MIT) | Broad marketing coverage | ~29.1k | 31 Oct 2026 |
| 8 | Inflectual Master Marketing Skills Bundle | Paid pack | $167 one-time | 167 marketing skills in one download | n/a | n/a |
| 9 | SuperSkills | Paid pack | $50 | Prebuilt marketing skills | n/a | n/a |
| 10 | Contra Ultimate Claude SEO & AEO Skills Pack | Paid pack | $39 (shown vs $79) | Search content, if you also run a blog | n/a | n/a |
Meta also runs its own official Ads MCP server at https://mcp.facebook.com/ads (announced on Meta’s developer blog on 16 Jul 2026). It can create and edit campaigns as well as report, so connect it to a test ad account first. Setup details are in Claude Code skills for PPC.
Stars move every day. They tell you a repo is popular, not that it fits your brand.
Why D2C brands need different skills than general marketers
D2C teams run tighter feedback loops than most marketers: creative fatigues in days, flows run every hour, and one landing page carries most of the paid traffic. Generic marketing skills write good copy. D2C skills need to read performance data, spot what is wearing out, and produce the next variant in a format your team can ship.
Three things make D2C different.
Creative volume beats creative polish
On Meta, the ad is the targeting now. Advantage+ campaigns and broad audiences mean the creative decides who sees the ad. That pushes brands toward many variants with clear hypotheses, which is exactly the kind of structured, repetitive work a skill handles well. A skill that knows your angle bank, your banned claims and your hook formats will write 20 variants that are on-brand. A blank prompt writes 20 that sound like everyone else.
Retention revenue sits in flows you rarely revisit
Welcome, abandoned cart, browse abandonment, post-purchase, winback. Most brands build these once and leave them. A skill paired with Klaviyo’s MCP can pull flow performance and flag the ones that need a rewrite, which turns a quarterly chore into a weekly check.
Compliance risk scales with output
Ten creator posts a month is easy to review by hand. A hundred AI-assisted UGC scripts is not. The FTC Endorsement Guides and the Consumer Reviews and Testimonials rule apply whether a human or a model drafted the copy, so your skills need a compliance step built in. More on that in its own section below.
| D2C loop | What a skill should do | What it needs access to |
|---|---|---|
| Paid social | Audit, find fatigue, write test variants | Meta data (MCP or exports) |
| Landing page | Check message match, rewrite above the fold | Page URL or HTML |
| Retention | Audit flows, rewrite underperforming emails | Klaviyo MCP (read-only) |
| Creators | Brief UGC with disclosure rules baked in | Brand voice file, product truth file |
The best free Claude Code skills for D2C brands
The free tier covers almost everything a D2C team needs. claude-ads handles paid social diagnosis, marketingskills handles creative and lifecycle copy, and the Anthropic Marketing plugin adds a brand-review gate. Here is what each one does, for D2C specifically.
1. claude-ads (AgriciDaniel)
claude-ads is a multi-platform ad audit and creation plugin. Its README lists commands for setup, audit, plan, create, monitor, optimize and experiment. The setup step asks for your business model, goal, main conversion, monthly spend, platforms and who approves changes, and the README tells you never to paste API keys or tokens.
For D2C the useful parts are the Meta audit (pixel and Conversions API health, creative diversity and fatigue, Advantage+ assessment), the creative audit, the landing page check and the A/B test designer. Optimisation output is written as drafts (/ads optimize --draft), which is the right default for a brand account.
Install:
/plugin marketplace add agricidaniel/claude-ads
/plugin install claude-ads@ai-marketing-hub-claude-ads- Stars: ~10.7k, MIT, last push 1 November 2026.
- Good for: weekly Meta health checks, fatigue calls, structured test plans.
- Watch for: it audits what it can see. With no data connection, it works from exports you paste in.
2. marketingskills (Corey Haines)
The most-starred marketing skill pack on GitHub. Its skills/ folder includes ad-creative, ads, ab-testing, cro, emails, sms, popups, influencer-marketing, offers, churn-prevention, referrals and customer-research. That reads like a D2C org chart.
For brands, the sweet spot is chaining customer-research into ad-creative: mine reviews and support tickets for language, then write hooks from it. emails and sms cover lifecycle copy, and influencer-marketing is the starting point for creator briefs.
Install with npx skills add coreyhaines31/marketingskills or follow the repo README. Full review: our marketingskills review.
- Stars: ~57.9k, MIT, last push 31 October 2026.
- Good for: creative, lifecycle copy, CRO, offers.
- Watch for: it does not connect to your ad or email accounts by itself.
3. Anthropic Marketing plugin
Anthropic’s official plugin ships skills for brand-review, campaign-plan, competitive-brief, content-creation, draft-content, email-sequence, performance-report and seo-audit.
claude plugin marketplace add anthropics/knowledge-work-plugins
claude plugin install marketing@knowledge-work-pluginsThe D2C use is brand-review as a last step. Run every ad batch, flow rewrite and creator brief through it against your voice guide before a human signs off. Details in our Anthropic Marketing plugin review.
4. thatrebeccarae/claude-marketing
A smaller pack (about 190 stars, MIT, last push 14 May 2026) with 56 skills in six packs. It matters here because it is one of the few with a Klaviyo-specific skill and a scored Meta Ads audit (the README lists 46 checks and an A to F health grade). The README states all skills were tested in March 2026 with Claude Code v2.1. That is the author’s claim; we did not re-test. The last push is six months old, so check that it still loads on your Claude Code version.
5. alirezarezvani/claude-skills
A broad library (about 29.1k stars, MIT). Less D2C-specific, but useful if you want one install that also covers product and ops work.
MCP servers: connecting Claude to Meta and Klaviyo
Skills tell Claude how to do a job. MCP servers give Claude the data. For D2C, the two that matter are Klaviyo’s official MCP server and a Meta Ads MCP server, and both should start in read-only mode.
Klaviyo MCP server (official, verified)
Klaviyo runs an official MCP server, documented in its developer docs (current version v2026-04-15). What we confirmed from those docs and Klaviyo’s 7 May 2026 community announcement:
- Remote server URL:
https://mcp.klaviyo.com/mcp, using OAuth and Streamable HTTP transport. - Read-only mode: add
read-only=trueto the URL. Klaviyo says this “disables any tools which can perform write actions on your Klaviyo account.” The listed Claude connector cannot take query parameters, so read-only needs a custom connector. - Local option:
uvx klaviyo-mcp-server@latestwith a private API key. The docs’ key table gives Flows read access only. - What it reads: campaigns, flows, profiles and lifecycle data, plus a Metric Aggregates tool for revenue, engagement and conversion questions.
- What it does not do (yet): asked about creating draft campaigns from templates, Klaviyo’s community manager said that is “not fully there today via the current MCP/API flow.” Treat it as a reporting and audit source, not a flow builder.
- Privacy: the announcement says there is no documented way to hide profile data such as email or address if profile tools are on. Keep permissions minimal.
Klaviyo’s docs cover Claude, Claude Desktop, Cursor and VS Code, but not Claude Code by name. For Claude Code, the standard command for a remote HTTP server is:
claude mcp add --transport http klaviyo "https://mcp.klaviyo.com/mcp?read-only=true"That syntax is Claude Code’s, not Klaviyo’s, so check the Klaviyo connection docs if OAuth fails.
Meta Ads MCP servers
Meta data is where most “Claude runs my ads” content lives, and most of it is vendor marketing. The open option we checked is pipeboard-co/meta-ads-mcp (about 1.3k stars, last push 20 October 2026; GitHub reports no standard licence, so read the licence file before commercial use). Pipeboard sells hosted tiers; we did not verify their prices.
Hosted multi-platform options such as Adspirer advertise 200+ tools across Google, Meta, LinkedIn and TikTok. We did not verify pricing.
Our PPC guide goes deeper on ad-platform MCPs: Claude Code skills for PPC.
| Server | Official? | Write access | Start with |
|---|---|---|---|
| Klaviyo MCP | Yes (Klaviyo) | Some tools; disable with read-only=true | Read-only custom connector |
| Meta Ads MCP (mcp.facebook.com/ads) | Yes (Meta) | Yes, create and edit campaigns | Test ad account, human approval |
| pipeboard meta-ads-mcp | No (third party) | Check the README | Read-only token, test ad account |
| Exports (CSV) | n/a | None | Safest first step |
Workflow 1: Meta creative testing with Claude Code
The job: turn last week’s ad data into a ranked list of what is fatiguing, why, and a test plan with five to ten new variants, each tied to one hypothesis. Skills to chain: claude-ads (audit and experiment), marketingskills/ad-creative, then Anthropic brand-review.
Example prompt
Using the Meta ads export in ./data/meta-last-14d.csv:
1. Flag ads where frequency is rising and CTR is falling week over week.
2. Group live ads by angle (problem, social proof, offer, founder, demo).
3. Tell me which angles are underrepresented.
4. Write 8 new variants for the two weakest-covered angles: hook (first 3 seconds),
on-screen text, primary text under 125 characters, and headline.
5. For each variant, state the single hypothesis being tested.
Use only claims in ./brand/product-truth.md. No invented stats or reviews.What the output should contain
- A fatigue table: ad name, spend, frequency trend, CTR trend, a verdict (keep, refresh, kill).
- An angle coverage map, so you can see that eight of your ten live ads are all “offer” ads.
- Variants with hooks written for the first three seconds, since that is where thumb-stop happens.
- One hypothesis per variant (“A founder-to-camera hook will beat the text-overlay demo for cold traffic”).
- A test design from
ads-teststyle logic: what to hold constant, budget split, and how long to run before reading the result.
Where it goes wrong
The model will happily declare a winner from three days of data. Tell it your minimum spend or conversion count before a verdict. If you do not have a rule, ask the experiment skill to calculate a sample size and say so in the readout. And never let it write “clinically proven” or a percentage unless that exact line is in your product-truth file.
For ad copy depth, see Claude Code skills for ad copy.
Workflow 2: Klaviyo flow audits and rewrites
The job: find which flows are underperforming, diagnose why, and draft replacement copy, without giving Claude write access to Klaviyo. Chain: Klaviyo MCP (read-only) for the data, marketingskills/emails and sms for copy, Anthropic email-sequence for structure, and brand-review last.
Example prompt
Connected to Klaviyo in read-only mode.
1. List all live flows with last-90-day recipients, conversion rate and revenue per recipient.
2. Compare welcome, abandoned cart, browse abandonment, post-purchase and winback.
Which core flows are missing entirely?
3. For the lowest-performing core flow, show each message's subject line and send delay.
4. Draft a rewritten version: subject, preview text, body and CTA for each message.
Keep our voice from ./brand/voice.md. Save as ./drafts/flow-rewrite.md.
Do not change anything in Klaviyo.What the output should contain
- A flow table with real numbers pulled from Klaviyo, not estimates.
- A gap list (for example, “no browse abandonment flow”, “post-purchase has no review request”).
- Message-level notes: delay, subject, the one job of each email.
- A drafts file a human pastes into Klaviyo after review.
Retention compliance
Email and SMS have their own rules. CAN-SPAM covers commercial email (accurate headers and subject lines, a physical address, a working opt-out). SMS marketing in the US falls under the TCPA and needs prior express written consent. A skill can check that each draft has an unsubscribe line and no misleading subject, but consent is a list hygiene issue in Klaviyo, not a copy issue. This is general information, not legal advice.
More on lifecycle skills: Claude Code skills for email marketing.
Workflow 3: UGC and creator briefs
The job: produce a creator brief that gets usable footage on the first try and keeps the brand inside FTC rules. Chain: marketingskills/customer-research (mine reviews for language), influencer-marketing for the brief, and a custom compliance skill (template below).
Example prompt
Read ./data/reviews-export.csv. Pull the 15 phrases customers use most when
describing the problem before they bought, and the result after.
Then write a UGC creator brief for [product] with:
- 3 hook options in customer language (first 3 seconds)
- talking points that are true per ./brand/product-truth.md
- banned claims list
- shot list (unboxing, in-use, before/after only if allowed)
- deliverables, aspect ratios, length
- disclosure requirements: spoken and on-screen, at the start
Flag any talking point that would need substantiation.What the output should contain
- Hooks in the customer’s words, with the source review line next to each one.
- A “do say / do not say” table drawn from your product-truth file.
- Disclosure instructions written for the creator, not for a lawyer.
- A whitelisting or Spark Ads note if you plan to run the post as an ad.
What Claude should not do here
Do not ask it to write a “testimonial” for a creator to read as their own experience. An endorsement must reflect the endorser’s honest opinion, per the FTC. A script is fine. A fabricated experience is not. And AI-generated people presented as real customers fall under the FTC’s fake review rule (details below). If you use AI avatar tools for ads, label them as ads and keep them out of anything that reads as a customer review.
Workflow 4: landing pages for paid traffic
The job: make the page match the ad. When the ad says “the cast-iron pan that doesn’t need seasoning,” the hero should say the same thing, not “Cookware for modern kitchens.” Chain: claude-ads landing page check, marketingskills/cro and copywriting, then brand-review.
Example prompt
Here are our top 3 Meta ads by spend (./data/top-ads.md) and the landing page
at [URL]. For each ad:
1. Score message match between ad hook and hero headline (1-5) and explain.
2. List trust signals above the fold (reviews widget, guarantee, shipping, returns).
3. Rewrite hero headline, subhead and CTA to match that ad's angle.
4. Suggest whether this angle deserves its own landing page variant.
Only use review counts and ratings that appear on the current page.What the output should contain
- A message-match score per ad, with the specific mismatch named.
- An above-the-fold checklist covering offer, proof, risk reversal, CTA.
- Hero rewrites per angle, ready for a page builder or a dev.
- A recommendation on which angles need dedicated pages.
Rule of thumb for Claude: if the review count is not on the page, it is not in the copy. Hero rewrites are where invented social proof sneaks in. Deeper coverage: Claude Code skills for landing page copy.
FTC endorsement rules every D2C skill should enforce
Two FTC sources cover most D2C creator and review work: the Endorsement Guides (16 CFR Part 255, revised 2023) and the Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465, effective 21 October 2024). If your skills write ads, creator scripts or review requests, they should check against both.
What the Endorsement Guides say (from the FTC’s own FAQ)
- Endorsements must reflect the endorser’s honest opinion and cannot make claims the brand could not make itself.
- Material connections (payment, free product, discounts, family or employment ties) must be disclosed.
- Disclosures go early and near the endorsement. Not buried in hashtags at the end, not in comments, not behind a “disclosure” link.
- The FTC does not mandate wording. “This is an ad for BRAND” or “Paid post by [brand]” work; “#sponsored” alone may not.
- Video needs disclosure in both audio and on screen. Live streams need it repeated.
- Platform tools (like a paid partnership label) are not enough by themselves.
- The brand is responsible for training and monitoring creators, even through an agency.
- Do not condition discounts on positive reviews or suppress negative ones.
What the Consumer Reviews rule adds
The rule, published in the Federal Register on 22 August 2024, bans fake reviews and testimonials, including ones that misrepresent a reviewer as real when they are not (such as AI-generated personas) or that come from someone with no real experience of the product. It also covers buying reviews, undisclosed insider reviews, review suppression and fake social media indicators, and it lets the FTC seek civil penalties.
A compliance skill you can build in ten minutes
---
name: d2c-compliance-check
description: Check ad copy, creator briefs, UGC scripts and review requests
against FTC endorsement and review rules before they ship.
---
For every draft:
1. Is there a material connection? If yes, is the disclosure at the start,
in plain words, spoken AND on screen for video?
2. Does any line claim a personal experience the creator has not had?
3. Does any stat, rating or review count appear that is not in product-truth.md?
4. Does any review request offer an incentive tied to a positive rating?
5. Is any person presented as a real customer who is AI-generated?
Output: PASS / FIX table with the exact line and the fix.How to build one from scratch: how to build a Claude Code skill. This section is general information, not legal advice. For health, supplement or beauty claims, talk to counsel.
Paid Claude Code skill packs: are they worth it for D2C?
For most D2C brands, no paid pack beats the free stack above for brand and retention work. Paid packs save setup time; they do not know your customers. Here are the ones we could verify.
| Pack | Price (verified) | What you get | D2C fit |
|---|---|---|---|
| Inflectual Master Marketing Skills Bundle | $167 one-time | 167 marketing skills | Broad; worth it only if you want many ready skills at once |
| SuperSkills | $50 | Prebuilt marketing skills | Mid; check the file list first |
| Contra Ultimate Claude SEO & AEO Skills Pack | $39 (shown vs $79) | SEO and AEO skills | Low for paid social; useful if you blog |
| DataForSEO (data, not skills) | Pay as you go, $50 min top-up, $1 trial | Search data API | Only if you also do SEO research |
Sources: inflectual.gumroad.com/l/master-marketing-claude-skills-bundle, superskills-one.vercel.app, the Contra listing, and DataForSEO’s pricing page. We found no independent reviews of these packs, so we cannot say how well their skills perform.
When paying makes sense
- You have no one to write and maintain skills, and you want 50+ on day one.
- The pack includes a preview of its files, so you can check quality first.
When it does not
- Your bottleneck is brand knowledge (voice, product truth, customer language). No pack ships that. You write it once, as files, and every free skill gets better.
For more, see the best Claude Code skills for marketing.
The files that make every D2C skill better
The highest-return setup step is not a skill. It is three files in your project folder that every skill reads: a brand voice guide, a product-truth file and a customer language bank.
| File | What goes in it | Which workflows use it |
|---|---|---|
brand/voice.md | Tone, words you use, words you never use, three sample paragraphs | All |
brand/product-truth.md | Approved claims with their source, banned claims, offers, guarantees, shipping and return terms | Ads, landing pages, UGC briefs |
brand/customer-language.md | Real phrases from reviews, support tickets, surveys | Hooks, subject lines, briefs |
Why this matters: every workflow above ends with “use only claims in product-truth.md.” Without that file, Claude fills gaps with plausible inventions. With it, the model has a fence.
Add a project CLAUDE.md that says “Read the files in ./brand before writing any customer-facing copy.” Claude Code loads that file at the start of each session. Voice setup in more depth: Claude Code skills for brand voice.
A weekly D2C rhythm
- Monday:
claude-adsMeta audit from last week’s export. Fatigue list. - Tuesday:
ad-creativevariants for the weakest angles.brand-review, compliance check. - Wednesday: Klaviyo read-only flow check. Pick one flow to rewrite.
- Thursday: creator brief for next week’s UGC batch.
- Friday: landing page message-match check against any new winning ad.
Founders running all of this alone: Claude Code skills for founders.
Common mistakes D2C brands make with Claude Code
The biggest mistakes are giving write access too early, skipping the product-truth file, and trusting a test readout the model made up from thin data.
- Write access on day one. Start Klaviyo with
read-only=trueand Meta with exports or a read-only token. Let Claude draft; let a human push. - No product-truth file. This is how “dermatologist recommended” ends up in an ad when no dermatologist said it.
- Calling tests early. Set a minimum spend or conversion count before any verdict.
- AI testimonials. Scripts are fine. Fake customer voices are an FTC problem.
- Disclosure at the end. “#ad” in a wall of hashtags is the exact pattern the FTC FAQ calls out.
- Installing everything. Overlapping skills with similar descriptions fight for the same request. Install one per job.
- Treating MCP output as truth. Revenue attribution in Klaviyo and Meta overlaps. Do not add them up.
- Not reading skills before install. Some skills run scripts. Read
SKILL.mdand any scripts first. Install basics: how to install Claude Code skills.
FAQ
What are the best Claude Code skills for D2C brands?
For brand, paid social and retention work: claude-ads for Meta audits and tests, marketingskills for creative and lifecycle copy, Klaviyo’s official MCP server for flow data, and Anthropic’s Marketing plugin for brand review. All free.
Is there an official Klaviyo MCP server?
Yes. Klaviyo documents a remote server at mcp.klaviyo.com/mcp with OAuth, plus a local server run with uvx klaviyo-mcp-server@latest.
Can Claude Code build Klaviyo flows for me?
Not reliably today. Klaviyo’s MCP is strong on reading campaigns, flows and metrics. Klaviyo’s community manager said creating draft campaigns from templates is “not fully there today.” Have Claude draft copy to a file and paste it in.
How do I make the Klaviyo MCP read-only?
Add read-only=true to the server URL. That needs a custom connector; the listed Claude connector cannot take query parameters.
Can Claude Code run my Meta ads?
It can read data and draft changes through a Meta MCP server or exports. We recommend drafts only, with a human approving any change. claude-ads writes optimisations as drafts by default.
Is there an official Meta Ads MCP server?
Yes. Meta runs an official Ads MCP server at https://mcp.facebook.com/ads, and it has write tools that can create and edit campaigns, so start with a test ad account and approve every change. pipeboard-co/meta-ads-mcp is a third-party alternative.
Do Claude Code skills work for TikTok and Instagram?
Yes. claude-ads covers TikTok, and Instagram runs through Meta. Creative skills are platform-agnostic; tell them the placement and length.
Can Claude write UGC scripts?
Yes, and it is good at turning review language into hooks. Do not have it write a fake personal experience for a creator to claim as their own.
Do FTC rules apply to AI-written ads?
Yes. The rules apply to the claim and the endorsement, not to who drafted it. The Consumer Reviews rule specifically covers fake reviewers such as AI-generated personas.
What disclosure wording should creators use?
The FTC does not mandate exact wording. Its FAQ gives “This is an ad for BRAND” and “Paid post by [brand]” as examples that work, placed early, spoken and on screen for video.
Do I need a developer to use these?
No, but you need to be comfortable in a terminal. Plugin installs are two commands. MCP setup is one command plus an OAuth login.
What does it cost?
The skills and MCP servers above are free. You need a Claude plan with Claude Code; Pro is $20 a month or $17 a month yearly.
Are paid skill packs worth it for D2C?
Usually not for brand work. They save setup time, but your voice, product truth and customer language are what make output usable, and no pack includes them.
Is it safe to connect Klaviyo customer data to Claude?
Use the minimum permissions. Klaviyo’s announcement notes profile attributes may be accessible if profile tools are on, and that data handling then falls under your Anthropic agreement and settings.
Can Claude Code do Shopify catalog SEO too?
Yes, but that is a different stack. This post covers brand, paid social and retention. Product copy is covered in our product description guide.
Did you test these skills on a real brand?
No. This guide is research-based: repo reads, README checks, vendor docs and GitHub API data. No results are claimed.
Sources and methodology
GitHub stars, licences and last-push dates came from the GitHub API on 2 November 2026. Install commands came from each repo’s README. Prices came from vendor pages; where we could not see a price, we said so. We searched Reddit (r/shopify, r/ecommerce, r/FacebookAds, r/ClaudeAI) for practitioner threads on Claude Code with Meta or Klaviyo and found none we could fetch and cite, so no Reddit quotes appear here.
- AgriciDaniel/claude-ads: https://github.com/AgriciDaniel/claude-ads
- coreyhaines31/marketingskills: https://github.com/coreyhaines31/marketingskills
- anthropics/knowledge-work-plugins: https://github.com/anthropics/knowledge-work-plugins
- thatrebeccarae/claude-marketing: https://github.com/thatrebeccarae/claude-marketing
- alirezarezvani/claude-skills: https://github.com/alirezarezvani/claude-skills
- pipeboard-co/meta-ads-mcp: https://github.com/pipeboard-co/meta-ads-mcp
- Klaviyo MCP server docs: https://developers.klaviyo.com/en/docs/klaviyo_mcp_server
- Klaviyo connection docs: https://developers.klaviyo.com/en/docs/connect_to_the_klaviyo_mcp_server
- Klaviyo community announcement (7 May 2026): https://community.klaviyo.com/product-updates-announcements-51/klaviyo-is-now-in-claude-how-to-connect-your-data-and-what-you-can-build-with-it-19309
- FTC Endorsement Guides FAQ: https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking
- FTC Consumer Reviews and Testimonials rule (Federal Register, 22 August 2024): https://www.govinfo.gov/content/pkg/FR-2024-08-22/html/2024-18519.htm
- Inflectual bundle: https://inflectual.gumroad.com/l/master-marketing-claude-skills-bundle
- SuperSkills: https://superskills-one.vercel.app/
Your next step
Write brand/product-truth.md today. One page: the claims you can prove, the claims you cannot make, your offer and your guarantee. Then install claude-ads, export last week’s Meta data, and ask for a fatigue table. That one run will show you whether this stack fits your team better than any list can.
