Claude Code skills

Corey Haines' marketingskills Review: All 53 Skills Rated (2026)

An honest marketingskills review: every one of Corey Haines' 53 Claude Code marketing skills, what each does, who it suits, pros, cons and alternatives.

Ritik Namdev Ritik Namdev ·Published 2 November 2026 ·20 min read ·Last verified November 2026

Search for “Claude Code marketing skills” and one GitHub repo comes up first, again and again. It is coreyhaines31/marketingskills, and on 2 November 2026 the GitHub API reported 57,851 stars and 8,512 forks for it. Those numbers tell you the repo is popular. They tell you nothing about whether its 53 skills will write a usable pricing page for your product.

This review goes through every skill in the repo as it stands today. I listed the skills/ folder through the GitHub contents API on 2 November 2026 and read the description field in each SKILL.md file, plus the README and VERSIONS.md. Please read the method note before you read the verdicts. This is a documentation-based review. I did not run these skills against a live product for this article, so you will find no test scores, no “it raised conversions by X” claims, and no output samples presented as results. The verdicts judge scope, structure and fit as written, which is what you can judge before installing.

If you are new to skills, start with what Claude Code skills are and come back.

The short verdict: is marketingskills worth installing?

Yes, for most marketers and founders using Claude Code it is the best free starting point, as long as you install a subset and fill in the product-marketing context file first. It is MIT-licensed, it covers SEO, CRO, copy, paid media, retention, sales and strategy, and it was updated as recently as 31 October 2026. Its weak spots are breadth over depth in some niche skills, overlapping triggers, and a partner block in the README.

Here are the facts the verdict rests on, all pulled on 2 November 2026:

FactValueSource
Skills in skills/53GitHub contents API
Stars / forks57,851 / 8,512GitHub repo API
LicenseMITGitHub repo API
Repo created15 January 2026GitHub repo API
Last push31 October 2026GitHub repo API
Install routesnpx skills, Claude Code plugin, Codex plugin, clone, submodule, SkillKit, Claude web ZIPs, Perplexity ZIPsREADME
Foundation skillproduct-marketing (read by all others first)README

Who should install it today

  • Founders doing their own marketing who want one library for the whole funnel.
  • Technical marketers who already work in Claude Code or Codex.
  • Agencies who want a shared, forkable base that can be customised per client.

Who should wait

  • Teams that need one deep specialist workflow (say, a full technical SEO audit with crawling). A focused plugin will go further.
  • People who want a GUI. This is markdown in a folder, and the README itself points newcomers to a separate “Coding for Marketers” guide.

Takeaway: install it, but install it with a plan. The rest of this review is that plan.

What marketingskills actually is (and how it is built)

marketingskills is a folder of 53 SKILL.md files, each one a set of instructions and trigger phrases that tells an AI agent how to do one marketing job. The README describes it as built “for technical marketers and founders who want AI coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering.”

A skill is not a plugin with code that runs on its own. It is structured text. When you ask Claude Code something like “audit my signup flow,” the agent matches your request against each skill’s description field and loads the one that fits. That is why the descriptions in this repo are long and stuffed with phrases: the signup skill, for example, lists triggers such as “signup conversions.” Good descriptions mean the right skill fires. Sloppy ones mean the wrong one does, or none.

The shared-context design

The design choice that sets this repo apart is the product-marketing skill. The README says plainly: “The product-marketing skill is the foundation, every other skill checks it first to understand your product, audience, and positioning before doing anything.” In v2.0 that context file moved to .agents/product-marketing.md.

In practice this means you write your positioning once. Your ICP, your differentiators, your pricing, your voice. After that, copywriting, cold-email, pricing and the rest all read from the same source instead of asking you again. If you skip this step, every skill works from guesses, and generic output follows.

The seven groups

The README groups the skills into seven columns under product-marketing:

GroupSkills in the README diagram
SEO and contentseo-audit, ai-seo, site-architecture, programmatic-seo, schema, content-strategy, aso, link-building
CROcro, signup, onboarding, popups, paywalls
Content and copycopywriting, copy-editing, cold-email, emails, social, video, image, sms
Paid and measurementads, ad-creative, ab-testing, analytics
Growth and retentionreferrals, free-tools, churn-prevention, community-marketing, lead-magnets, co-marketing
Sales and GTMrevops, sales-enablement, launch, pricing, competitors, competitor-profiling, directory-submissions, prospecting
Strategymarketing-ideas, marketing-psychology, customer-research, reverse-engineer-marketing

A dozen newer skills (attribution, conversion-tracking, events, influencer-marketing, marketing-council, marketing-loops, marketing-plan, offers, public-relations and others) sit in the folder but not in that diagram. That is a small sign of how fast the repo is moving. VERSIONS.md showed several skills updated between 19 and 29 October 2026.

Every skill in the repo, rated

All 53 skills in the skills/ folder on 2 November 2026, with a plain summary of each SKILL.md description, the user it fits, and my verdict from the documentation. “Install” means a strong default for most users. “Situational” means good if you do that job. “Skip unless” means narrow, or covered better elsewhere.

SkillWhat it does (from its SKILL.md)Who it is forVerdict
ab-testingPlans and designs A/B tests and experimentation programsGrowth teams, CRO leadsInstall
ad-creativeGenerates and iterates headlines, descriptions, primary text and full ad variants, including RSA copyPaid media buyersInstall
adsCampaign help for Google, Meta, LinkedIn, X: PPC, ROAS, CPA, retargeting, targetingPaid media managersInstall
ai-seoOptimizes content to be cited in AI answers (AEO, GEO, LLMO)SEO and content leadsInstall
analyticsSets up or audits tracking: GA4, GTM, events, UTMsMarketers owning measurementInstall
asoAudits and optimizes App Store and Google Play listingsMobile app marketersSituational
attributionPicks and interprets attribution models, reconciles tool numbersMarketing ops, CMOsSituational
churn-preventionCancel flows, save offers, dunning, retentionSaaS founders, lifecycleSituational
co-marketingFinds partners and plans joint campaignsPartnership marketersSituational
cold-emailB2B outbound: emails, follow-ups, sending setup, LinkedIn, cadences, repliesFounders, SDRsInstall
community-marketingCommunity strategy for Discord, Slack, forums, advocatesCommunity managersSituational
competitor-profilingResearches and profiles competitors from their URLsPMMs, foundersInstall
competitorsBuilds “vs” and “alternative” comparison pagesSEO, PMMsInstall
content-strategyPlans topics, clusters and what to writeContent leadsInstall
conversion-trackingSets up and fixes conversion tracking into Google Ads, Meta, GA4, LinkedIn, TikTok, MicrosoftPaid and opsSituational
copy-editingEdits, reviews and refreshes existing copyAnyone shipping copyInstall
copywritingWrites or rewrites homepage, landing, pricing, feature, about and product page copyFounders, marketersInstall
croOptimizes conversions on pages and forms (merged page-cro and form-cro in v2.0)CRO, foundersInstall
customer-researchRuns and synthesizes customer and ICP researchPMMs, foundersInstall
directory-submissionsSubmits products to startup, SaaS, AI, MCP and review directoriesLaunching foundersSituational
emailsBuilds and optimizes sequences, drips and lifecycle programsLifecycle marketersInstall
eventsPlans webinars, conferences, trade shows, dinners for pipelineField and event marketersSituational
free-toolsPlans and evaluates free tools for leads, SEO or awarenessGrowth, SEOSituational
imageCreates and optimizes marketing images: heroes, social, mockupsContent, socialSkip unless you need a brief writer
influencer-marketingFinds, vets, briefs and structures creator dealsB2C and DTC marketersSituational
launchPlans launches, Product Hunt, feature announcementsFounders, PMMsInstall
lead-magnetsCreates and optimizes gated content for captureDemand genSituational
link-buildingEarns backlinks and third-party mentions for rankings and AI citationsSEOSituational
marketing-councilSimulated advisory board of famous marketers giving perspectivesStrategists, solo foundersSkip unless you want a brainstorm device
marketing-ideasMarketing and growth ideas for SaaS productsEarly foundersSituational
marketing-loopsSets up recurring, agent-run marketing workflows on a cadenceOps-minded marketersSituational
marketing-planWrites a full marketing plan for a client or productConsultants, agenciesInstall
marketing-psychologyApplies mental models and behavioral science to marketingCopywriters, CROSituational
offersDesigns offers: value framing, bonuses, guarantees, urgencyFounders, info productsSituational
onboardingImproves activation and first-run experienceSaaS product marketersSituational
paywallsBuilds in-app paywalls, upgrade screens and feature gatesFreemium SaaS, appsSituational
popupsCreates and optimizes popups, modals, slide-ins, bannersEcommerce, CROSkip unless popups are a channel
pricingPricing, packaging, tiers, freemium and trial decisionsFoundersInstall
product-marketingCreates the shared product marketing context fileEveryoneInstall first
programmatic-seoTemplated SEO pages at scale from dataSEO, growthSituational
prospectingFinds and qualifies prospect lists for B2B and localFounders, SDRsSituational
public-relationsEarned media, journalist outreach, press strategyComms, foundersSituational
referralsReferral and affiliate program design and analysisSaaS, DTCSituational
reverse-engineer-marketingStudies how another company grew so you can copy what workedFounders, strategistsSituational
revopsLead lifecycle and marketing-to-sales handoffRevOps, B2BSituational
sales-enablementPitch decks, one-pagers, objection docs, demo scriptsPMMs, salesInstall for B2B
schemaAdds, fixes and optimizes structured dataSEOInstall
seo-auditAudits and diagnoses SEO issues, including technicalSEO, foundersInstall
signupOptimizes signup, registration and trial activation flowsSaaS CROSituational
site-architecturePlans page hierarchy, navigation, URLs and internal linksSEO, web leadsSituational
smsSMS, MMS and WhatsApp flows: welcome, cart, win-backEcommerceSituational
socialCreates and schedules content for LinkedIn, X, Instagram, TikTok, FacebookSocial managersInstall
videoProduces video with AI tools or programmatic frameworksContent teamsSkip unless you already use those tools

Count the “Install” rows and you get about twenty. That is the honest size of the core for a typical B2B SaaS team. The other thirty are good to have if your job includes them, and noise if it does not.

The skills that stand out (from reading the files)

Five skills look strongest on paper because their descriptions are specific about inputs, platforms and outputs: product-marketing, cro, ad-creative, cold-email and conversion-tracking. Specific scope is the best predictor you have before installing that a skill will load at the right time and stay on task.

product-marketing

This is the one to install first and spend real time on. The skill exists to build the context file every other skill reads. The quality of that file caps the quality of everything downstream. Twenty minutes writing out your ICP, objections and proof points will do more for your output than any other step in this review.

cro

The v2.0 merge of page-cro and form-cro into one cro skill is a good call. The description covers homepages, landing pages, pricing pages, feature pages and lead capture and contact forms. One skill with one trigger set is easier for the agent to pick correctly than two that overlap.

ad-creative

The description names concrete deliverables (headlines, descriptions, primary text, full variations) and mentions RSA copy by name. When a skill names the format, it is more likely to respect the format. I covered how this skill pairs with the ads skill in Claude Code skills for ad copy.

cold-email

This is one of the widest descriptions in the repo, and in this case breadth works. It runs from first email through follow-ups, sending setup, LinkedIn, multichannel cadences and reply handling. That maps to how outbound actually runs, as a sequence with infrastructure, not a single email.

conversion-tracking

It names the conversion types (form submission, booked meeting, chat, phone call, signup, purchase) and the destinations (Google Ads, Meta, GA4, LinkedIn, TikTok, Microsoft Ads). Tracking is where vague advice does real damage, so specificity matters most here.

Takeaway: the best skills in this repo name their inputs, platforms and outputs. Use that test on any skill pack you evaluate.

Where marketingskills falls short

The main weaknesses are overlapping skills, a long tail of niche skills most users will never trigger, no bundled evidence of output quality, and a partner section that readers should treat as advertising. None of these is a dealbreaker. All of them are worth knowing before you install all 53.

Overlap that can confuse the agent

Several pairs sit close together: competitors and competitor-profiling, copywriting and copy-editing, ads and ad-creative, analytics and conversion-tracking and attribution, marketing-ideas and marketing-plan. The descriptions do separate them (comparison pages versus research, writing versus editing), but when you install everything, a vague request can pull the wrong one. The fix is simple. Install fewer skills, or name the skill in your prompt.

Breadth over depth in the tail

A library that covers SMS, influencer deals, PR, events, paywalls and video in one place cannot go as deep on each as a specialist tool built for one of them. Take video as an example. Its description talks about AI tools and programmatic frameworks, and a skill can only guide those tools, not replace them. Treat the tail skills as structured checklists and starting briefs.

No published output evidence in the repo

The repo has a tests/ folder and validation scripts (validate-skills.sh, validate-skills-official.sh), which suggests format checks. I did not find published before-and-after output comparisons. One third-party registry, Tessl, lists a quality score for the marketing-ideas skill, but that is one skill scored by an outside tool, not a measure of results. Judge output on your own product.

The partners block

The README opens with a “Partners” section listing paid tools (Converly, Ploy, AIsa and Omnia at the time of reading). It is disclosed. The README says partners “fund the work” and are “listed alongside the neutral options and never influencing what the core skills recommend.” I take that at face value, but you should still read any tool recommendation inside a skill with the same care you would give an affiliate link.

Version churn

v2.0 renamed 17 skills and moved the context file. The README includes a cleanup command for stale v1 folders. If you installed early, you may have duplicate old-name skills competing with new ones right now.

Pros and cons at a glance

The pros are price, coverage, shared context and install flexibility. The cons are overlap, uneven depth, and no proof of output quality in the box.

ProsCons
Free and MIT-licensed, so you can fork and editInstalling all 53 raises the odds of the wrong skill firing
53 skills spanning SEO, CRO, copy, paid, retention, sales, strategyNiche skills (video, image, popups) are thin compared with specialist tools
product-marketing context file shared by every skillOutput quality depends heavily on how well you fill that file
Updated often; VERSIONS.md tracks per-skill versionsRenames in v2.0 left stale folders for early adopters
Nine install routes, including Claude Code plugin and Codex pluginPartner tools listed in the README need a skeptical read
Works across Claude Code, Codex, Claude web (ZIP) and Perplexity ComputerNo published output benchmarks in the repo
Large community (57,851 stars) means lots of forks and examples to learn fromPopularity is not evidence that any given skill fits your market

How to install marketingskills without the clutter

Install only the skills you will use, with npx skills add coreyhaines31/marketingskills --skill <names>, then build the product-marketing context before anything else. The README calls the npx CLI route “Recommended.”

Here are the commands as the README documents them:

# See what is available
npx skills add coreyhaines31/marketingskills --list

# Install a chosen subset
npx skills add coreyhaines31/marketingskills --skill product-marketing copywriting cro

# From inside a Claude Code session, target Claude Code explicitly
npx skills add coreyhaines31/marketingskills -a claude-code

That last flag matters. The README warns that when the CLI runs from inside an agent session it may install only to the universal .agents/skills/ folder, “which Claude Code does not read.” If skills seem to vanish after install, this is the likely cause.

The plugin route inside an interactive Claude Code session is:

/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills

The README notes that /plugin does not work on Claude Code on the web, in GitHub Actions or in other non-interactive settings. For a full walkthrough of skill folders and scopes, see how to install Claude Code skills.

A starter set by role

RoleInstall these first
SaaS founderproduct-marketing, copywriting, cro, pricing, launch, cold-email
SEO leadproduct-marketing, seo-audit, ai-seo, schema, content-strategy, site-architecture
Paid mediaproduct-marketing, ads, ad-creative, ab-testing, conversion-tracking
Lifecycleproduct-marketing, emails, onboarding, churn-prevention, sms
PMMproduct-marketing, customer-research, competitor-profiling, competitors, sales-enablement

Six skills per person is a sensible ceiling to start with. Add more when a real task calls for one.

Who marketingskills is best for (and who should look elsewhere)

It fits founders and generalist marketers best, because its strength is coverage across the funnel with one shared context. Specialists who live in one channel will often want a deeper, single-purpose tool next to it.

Best fit: the solo founder or first marketing hire

You do positioning on Monday, a pricing page on Tuesday, cold outbound on Wednesday and a launch plan on Friday. One library with one context file is exactly what you need. See Claude Code skills for founders for how this fits a wider founder stack.

Good fit: agencies

MIT licensing means you can fork the repo, edit skills to match your process, and keep a separate product-marketing file per client. The README even lists “Fork and Customize” as an install option. Agencies should read Claude Code skills for marketing agencies next.

Partial fit: SEO specialists

seo-audit, ai-seo, schema, programmatic-seo and site-architecture cover the strategy layer well on paper. They do not crawl your site for you. Pair them with crawl data or an SEO-focused plugin. My roundup of Claude Code skills for SEO covers those.

Partial fit: copywriters

copywriting, copy-editing and marketing-psychology give structure. A copywriter with a house style will get more from writing a custom brand voice skill on top. See Claude Code skills for copywriters and brand voice skills.

Poor fit: people who will not open a terminal

The skills can be uploaded to Claude on the web as ZIPs (Option 8 in the README), which lowers the bar. But the shared-context design works best where the agent can read and write files. If that sounds foreign, read Claude Code skills for non-developers first.

marketingskills alternatives: free and paid

The main free alternative is Anthropic’s own marketing plugin in anthropics/knowledge-work-plugins. The paid alternatives are bundles such as the Inflectual Master Marketing Skills Bundle ($167 one-time), SuperSkills ($50) and the Ultimate Claude SEO & AEO Skills Pack on Contra ($39). None of the paid options is clearly better than the free repo for general marketing. They differ in packaging and focus.

OptionPriceFocusWhen to choose it over marketingskills
coreyhaines31/marketingskillsFree (MIT)Full-funnel marketing, 53 skillsDefault choice
Anthropic marketing plugin (anthropics/knowledge-work-plugins)FreeOfficial plugin for marketing work such as brand review and campaign planningYou want a smaller, first-party set maintained by Anthropic
Inflectual Master Marketing Skills Bundle$167 one-timeLarge paid marketing bundleYou want a packaged bundle and are happy to trim it
SuperSkills (superskills-one.vercel.app)$50General skill bundle, not marketing-onlyYou want skills beyond marketing in one purchase
Ultimate Claude SEO & AEO Skills Pack (Contra)$39SEO and answer-engine optimizationYour work is mostly SEO and AEO

How I would choose

Start with marketingskills and the Anthropic plugin. Both are free, and running them side by side for a week on real tasks will show you more than any review. Pay for a bundle only if it covers a specific job neither free option does, and read the seller’s page for exactly what is included before buying. I have not run the paid packs for this article, so I make no quality claims about them beyond their price and stated focus.

For a wider list, see the best Claude Code skills for marketers and Claude Code skills for growth marketers.

Common mistakes people make with marketingskills

The most common mistakes are installing all 53 at once, skipping the context file, trusting output without checking claims, and never updating. Each one is easy to avoid.

  1. Installing everything. More skills means more description overlap and more chances for the wrong one to load. Start with six.
  2. Skipping product-marketing. Every skill checks it first. Without it, you get copy that could be about any product.
  3. Not naming the skill. If two skills could match, say “use the cro skill” in your prompt. It costs three words.
  4. Leaving v1 folders behind. After the v2.0 renames, old folders such as page-cro or paid-ads can linger. Run the cleanup command from the README.
  5. Treating output as fact. Skills structure the work. They do not verify your stats, testimonials or claims. Check every number before it ships.
  6. Never editing the skills. They are markdown. If a skill’s advice does not suit your market, change it. That is what the MIT license allows. See how to build a Claude Code skill.
  7. Skipping a humanizing pass. AI output still carries AI patterns. A pass with a humanizer skill helps. See skills for humanizing AI writing.

How I reviewed marketingskills (method and limits)

I reviewed the repo from its source files on 2 November 2026: the GitHub repo API, the contents API listing of skills/, the description field of each of the 53 SKILL.md files, the README and VERSIONS.md. I also ran web searches for existing reviews and Reddit discussion.

What I checked

  • The full skill list, from the contents API, not from third-party directories. Those directories gave counts ranging from 23 to 50 depending on when they captured the repo, which is why I went to the source.
  • Each skill’s stated scope and triggers.
  • Install instructions and the v2.0 upgrade notes.
  • Licensing, stars, forks, creation date and last push.

What I did not do

  • I did not run the skills on a live product for this review.
  • I did not measure conversion, ranking or reply-rate effects. No such numbers appear here.
  • I did not buy or run the paid alternatives.
  • My search found no Reddit threads specifically reviewing the repo, so I quote no user opinions.

The verdicts in the table are judgments about scope and fit from documentation. Treat them as a shortlist to test, not as test results.

Frequently asked questions

What is coreyhaines31/marketingskills?

It is a free, MIT-licensed GitHub repo of 53 marketing skills for AI agents such as Claude Code and OpenAI Codex. Each skill is a SKILL.md file covering one job, such as CRO, copywriting, SEO audits or cold email.

Who is Corey Haines?

The README credits Corey Haines as the builder and links his agency, Conversion Factory, which it describes as focused on conversion optimization, landing pages and growth strategy.

How many skills are in marketingskills?

There were 53 skills in the skills/ folder when I listed it through the GitHub API on 2 November 2026. Older articles give lower numbers because the repo has grown since its creation in January 2026.

Is marketingskills free?

Yes. The repo is MIT-licensed, so you can use, fork and modify it at no cost. Some partner tools listed in the README are paid products.

How do I install marketingskills in Claude Code?

Run npx skills add coreyhaines31/marketingskills, or add --skill with names to install a subset. From inside a Claude Code session, add -a claude-code. You can also use /plugin marketplace add coreyhaines31/marketingskills in an interactive session.

Why are my marketingskills not showing up in Claude Code?

Per the README, running the npx CLI from inside an agent session may install only to .agents/skills/, which Claude Code does not read. Reinstall with -a claude-code.

Which skill should I install first?

product-marketing. Every other skill reads its context file first, so it sets the quality ceiling for all of them.

Does marketingskills work with Codex or other agents?

Yes. The README documents a Codex plugin route, SkillKit for multiple agents, ZIPs for Claude on the web, and ZIPs for Perplexity Computer.

Should I install all 53 skills?

Most people should not. Overlapping skills such as ads and ad-creative can compete for the same request. Start with about six for your role.

What changed in marketingskills v2.0?

v2.0 renamed 17 skills, merged page-cro and form-cro into cro, and moved the context file to .agents/product-marketing.md. The README includes a cleanup command for old folders.

Is marketingskills good for SEO?

It covers SEO strategy through seo-audit, ai-seo, schema, programmatic-seo, site-architecture, content-strategy and link-building. It does not crawl sites itself, so pair it with crawl data.

Does it include skills for AI search (GEO and AEO)?

Yes. The ai-seo skill targets getting content cited in AI-generated answers and lists AEO, GEO and LLMO as triggers.

Are the partner tools in the README required?

No. The skills work without them. The README says partners fund the work and do not influence what the core skills recommend.

How does marketingskills compare with Anthropic’s marketing plugin?

Both are free. marketingskills is far broader, with 53 skills. Anthropic’s marketing plugin in knowledge-work-plugins is first-party and narrower. Running both on real tasks is the fastest way to choose.

Is a paid skill pack better than marketingskills?

Not by default. The paid packs I list cost $39 to $167 and differ mostly in packaging and focus. Buy one only if it covers a job the free options miss.

Can I edit the skills?

Yes. They are markdown files under an MIT license. Forking and adjusting them to your market or client process is one of the install routes the README lists.

How often is marketingskills updated?

Often. The last push was 31 October 2026, and VERSIONS.md showed several skills updated in the second half of October 2026.

Sources

Your next step

Install product-marketing and five skills from the role table above. Spend twenty minutes on the context file. Then give the library one real task you would otherwise do by hand this week, and compare the result with your own draft. That one test will tell you more than 57,851 stars can.

Ritik Namdev
Written by

Ritik Namdev

Growth · SEO · GEO

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