Claude Code Skills for PPC: Free and Paid Picks (2026)

Quick answer: start with the free AgriciDaniel/claude-ads plugin for multi-platform audits, add fourteenwm/ppc-ai-skills for search term mining and negatives, and connect Google’s official Google Ads MCP server (read-only as documented) when you want live data. Meta’s official Ads MCP at mcp.facebook.com/ads has write tools, so keep a human approval step before any change goes live. Paid bundles are optional.

You have a search terms report with 4,000 rows, a client call at nine, and a Meta account that has been “learning” for eleven days. Claude Code can help with all three. But only if you give it the right skills and keep it away from the live budget until you have read what it wants to do.

This guide covers the Claude Code skills and MCP servers that are worth a PPC manager’s time as of November 1, 2026. Every repo below was checked on GitHub that day (stars and last push date), every install command was copied from the project’s own README, and every price was read from the live sales page. Where something could not be confirmed, it says so.

If you are new to skills, start with what Claude Code skills are and how to install them, then come back.

What are Claude Code skills for PPC, in plain terms?

Short answer: a Claude Code skill is a folder with a SKILL.md file that teaches Claude a repeatable job, such as “audit this Google Ads export against 80 checks” or “classify these search terms by intent.” For PPC, skills hold the checklists and the math. MCP servers are the separate piece that connects Claude to the ad account itself.

That split matters more in paid media than anywhere else, so it is worth spelling out.

Piece	What it is	Where it lives	Can it spend money?
Skill	Instructions, checklists, scripts	`~/.claude/skills` or `.claude/skills`, or inside a plugin	Only if it calls a tool that can
Plugin	A bundle of skills (and sometimes MCP config)	Installed with `/plugin marketplace add` then `/plugin install`	Same as above
MCP server	A live connection to an API (Google Ads, Meta, Microsoft)	Added with `claude mcp add` or a JSON config	Yes, if it has write tools

So a skill on its own is a playbook. It reads the CSV you hand it and writes a report. The moment you add an MCP server with write access, the same playbook can pause campaigns, raise budgets and upload negatives. That is the line this whole post is organised around.

How you install them

There are three install routes you will see in the READMEs below:

npx skills add owner/repo, the open Agent Skills installer from Vercel Labs. Add --skill name to pick one skill and -a claude-code or --agent claude-code to target Claude Code.
Plugin marketplaces inside an interactive Claude Code session: /plugin marketplace add owner/repo, then /plugin install plugin-name@marketplace-name.
Manual copy: clone the repo and copy the skill folder into .claude/skills/.

Never guess a plugin name. The part after the @ is the marketplace name, and it often differs from the repo name. Every command in this post is copied from the source README.

Takeaway: skills are the brain, MCP servers are the hands. Install brains freely. Be slow with hands.

The 12 best Claude Code skills and servers for PPC managers

Short answer: for most PPC work, start with the free AgriciDaniel/claude-ads plugin for multi-platform audits, add fourteenwm/ppc-ai-skills for search term mining and its mutation safety rule, and connect Google’s official read-only Google Ads MCP server when you are ready for live data. Paid bundles are optional extras.

Data below was pulled from the GitHub API on 2026-11-01.

1. Claude Ads (AgriciDaniel/claude-ads), free

Source: https://github.com/AgriciDaniel/claude-ads
Price: free, MIT licence. The README says a community mirror (AI-Marketing-Hub/claude-ads) gives paying AI Marketing Hub Pro members early access, but the public release is free.
GitHub signal: 10,646 stars, last push 2026-10-17.
What it does: audits ad accounts from exports, screenshots or pasted summaries. The README says it covers twelve ad platforms and “reads your data and reports back. It does not change your accounts on its own.” Commands include /ads audit [all|platform], /ads plan, /ads monitor, /ads optimize --draft, /ads launch --draft, /ads experiment and /ads report. Platform shortcuts such as /ads google and /ads meta jump straight to one audit. Its sub-skills include Google (80 checks), Meta (50), LinkedIn (27), TikTok (28), Microsoft (24), plus a budget skill and an ads-math calculator for CPA, ROAS, break-even and LTV:CAC.
Install (from README):

/plugin marketplace add agricidaniel/claude-ads
/plugin install claude-ads@ai-marketing-hub-claude-ads

Watch out for: a Korean write-up on wikidocs.net notes that a full audit spawns several subagents, so it uses a lot of tokens. Run scoped audits (/ads audit google) when you only need one platform.

2. PPC AI Skills (fourteenwm/ppc-ai-skills), free

Source: https://github.com/fourteenwm/ppc-ai-skills
Price: free, MIT.
GitHub signal: 79 stars, last push 2026-08-25. Small, but it is the most practitioner-shaped repo in this list.
What it does: Google Ads-heavy skills for daily work. Highlights: Mutation Safety (the README says to install it “before anything else”; it forces a dry run, then approval, then execution), SQR Classifier (paste search terms, get intent labels), SQR Pipeline (pull terms, classify with three-run consensus, human review, two-step upload of approved negatives), Neg Conflict Finder (a Google Ads Script that finds negatives blocking positives across an MCC), Budget Guardian (alert-only overspend tripwire at 100% and 120% of monthly budget), Impression Share Diagnostics and Underspending Investigation (read-only, budget suggestions capped at +10% per change).
Install (from README): it uses a curl loop for the starter five, or a clone for everything:

git clone https://github.com/fourteenwm/ppc-ai-skills.git

Then copy the folders you want into .claude/skills/. Clone if you want the scripts/ folders that tool-backed skills ship with.

3. Google Ads MCP server (googleads/google-ads-mcp), free, official

Source: https://github.com/googleads/google-ads-mcp, documented at developers.google.com/google-ads/api/docs/developer-toolkit/mcp-server
Price: free, Apache-2.0. You still need a Google Ads developer token with at least Explorer access to query production accounts, per the README.
GitHub signal: 1,102 stars, last push 2026-10-26.
Is it official? Yes. It lives in Google’s googleads GitHub org and is linked from Google’s developer docs.
What it does: the README lists three tools: search (retrieves account information, GAQL-style), get_resource_metadata and list_accessible_customers. There are no mutate tools in that list, so as documented it reads and does not write.
Install (from README): pipx run --spec "google-ads-mcp==X.Y.Z" google-ads-mcp with your OAuth and developer token set up. The README also documents running it as a local HTTP server.

4. Google Ads API agent skills (google/skills), free, official

Source: https://github.com/google/skills/tree/main/skills/ads
Price: free.
GitHub signal: the google/skills repo has 21,759 stars, last push 2026-11-01.
What it does: three skills, per Google’s docs page: google-ads-api-account-diagnostics (conversion loss, lost impression share, using the MCP server), google-ads-api-mcp-setup and google-ads-api-quickstart. Useful mainly because setting up the MCP server is the step most marketers stall on.
Install (from Google’s docs):

npx skills add google/skills/skills/ads --agent=claude-code

5. Meta Ads MCP server (mcp.facebook.com/ads), free, official

Source: developers.facebook.com/documentation/ads-commerce/ads-ai-connectors/ads-mcp-server/ads-mcp-server-overview
Is it official? Yes. Meta’s developer blog announced it for developers on 2026-07-16, and the docs list the endpoint https://mcp.facebook.com/ads. Several third-party guides date an open beta to April 29, 2026; that earlier date is unconfirmed by Meta’s own pages that we read.
What it does: reporting plus management of campaigns, ad sets, ads, audiences and more. It has write tools. Third-party guides report about 29 tools; that count is unconfirmed against Meta’s docs.
Install (from Meta’s get-started docs):

claude mcp add --transport http --client-id <META_APP_ID> meta-ads https://mcp.facebook.com/ads

The docs describe creating or reusing a Meta developer app first. One third-party report says some ad accounts return is_ads_mcp_enabled: false, so access may vary by account (unconfirmed).

Price: no charge from Meta per third-party guides; Meta’s docs we read did not list pricing, so treat it as free but unconfirmed.

6. Microsoft Advertising MCP server, free, official

Source: https://about.ads.microsoft.com/en/solutions/technology/mcp-server
Is it official? Yes, it is on Microsoft Advertising’s own site. Its FAQ says “it’s free to connect,” though your AI assistant subscription and tokens still cost money.
What it does: querying account data and performance metrics. Microsoft’s page does not mention editing. Third-party coverage (PPC News Feed, June 2026; a German report from August 2026) describes it as read-only. Setup steps live on Microsoft Learn, linked from that page.

7. Pipeboard Meta Ads MCP (pipeboard-co/meta-ads-mcp), free plan, paid tiers

Source: https://github.com/pipeboard-co/meta-ads-mcp
GitHub signal: 1,344 stars, last push 2026-10-20.
Is it official? No. The README calls it “an independent open-source project” and says the hosted service is a badged Meta Business Partner.
What it does: the README lists remote servers for Meta (42 tools), Google Ads (59), TikTok (59), Snap (37) and Reddit (33). It says writes need explicit confirmation and new campaigns start paused where the platform allows. This is the cross-platform write option, including TikTok, which has no official MCP in our research.
Install: add the remote URL https://meta-ads.mcp.pipeboard.co/ as a connector (per README).
Price: the README mentions a free plan; paid tier pricing was not checked, so pricing not public in this post.

8. Marketing Skills (coreyhaines31/marketingskills), free

Source: https://github.com/coreyhaines31/marketingskills
GitHub signal: 57,803 stars, last push 2026-10-31.
What it does: a broad marketing library. For PPC the relevant skills are ads (strategy, bidding, negatives, search terms reports, “when should I kill an ad”), ad-creative, ab-testing, conversion-tracking, attribution and analytics. The ads skill tells Claude to end each recommendation with facts, hypotheses and missing data, and to label missing inputs MISSING instead of estimating. That is a good habit for client work.
Install (from README):

npx skills add coreyhaines31/marketingskills --skill ads ad-creative -a claude-code

or as a plugin: /plugin marketplace add coreyhaines31/marketingskills, then /plugin install marketing-skills.

9. Anthropic Marketing plugin (anthropics/knowledge-work-plugins), free, official

Source: https://github.com/anthropics/knowledge-work-plugins
GitHub signal: 34,325 stars, last push 2026-11-01.
What it does: Anthropic’s own Marketing plugin ships performance-report, campaign-plan, competitive-brief, brand-review and others. It is not PPC-specific, but performance-report is a clean base for weekly client reporting.
Install (pattern from README): claude plugin marketplace add anthropics/knowledge-work-plugins, then claude plugin install marketing@knowledge-work-plugins. The README shows the sales@knowledge-work-plugins example; the marketing plugin follows the same folder name.

10. Google Ads skill (jdrhyne/agent-skills), free

Source: https://github.com/jdrhyne/agent-skills
GitHub signal: 240 stars, last push 2026-08-30, MIT.
What it does: queries, audits and optimises Google Ads through a browser or the API. Its SKILL.md says it “defaults to read-only reporting; account mutations require a bounded preview and action-time approval.”
Install: npx -y skills add jdrhyne/agent-skills --skill google-ads --agent claude-code (as listed on claudemarketplaces.com; the repo README also documents cloning).

11. Inflectual Master Marketing Skills Bundle, paid, $167

Source: https://inflectual.gumroad.com/l/master-marketing-claude-skills-bundle
Price: $167 one-time (confirmed in the page’s product:price:amount meta tag on 2026-11-01).
What it does: the seller lists 167 Claude skills across categories including Paid Advertising (10 skills). The category counts on the page sum to fewer than 167, and there are no independent reviews we could find. Buy it for breadth across marketing, not for PPC depth.
Install: downloaded files; copy skill folders into ~/.claude/skills.

12. SuperSkills, paid, $50

Source: https://superskills-one.vercel.app/
Price: $50 one-time, per the vendor site.
What it does: a general skill collection. The vendor’s own posts give inconsistent counts for marketing skills, and we found no PPC-specific list. Treat it as a general pack.

Adjacent, not PPC: the Contra “Ultimate Claude SEO & AEO Skills Pack” ($39, shown against $79) is an SEO pack. Useful if you run organic too; see Claude Code skills for SEO.

Free vs paid: which PPC skills are worth it?

Short answer: the free stack covers more PPC ground than any paid pack we found. The paid bundles are general marketing collections with a handful of ad skills. Pay only if you want breadth across email, social and copy as well.

Option	Free or paid	Price	Platforms	Reads live data?	Writes to accounts?
AgriciDaniel/claude-ads	Free	$0	Google, Meta, LinkedIn, TikTok, Microsoft and more	No (exports)	No, drafts only
fourteenwm/ppc-ai-skills	Free	$0	Mostly Google	Via your API setup	Only after two-step approval
googleads/google-ads-mcp	Free, official	$0 (dev token needed)	Google	Yes	No (as documented)
google/skills ads	Free, official	$0	Google	Via MCP	No (diagnostics)
Meta Ads MCP	Free, official	No Meta charge reported (unconfirmed)	Meta	Yes	Yes
Microsoft Advertising MCP	Free, official	$0 to connect	Microsoft	Yes	Not documented; reported read-only
Pipeboard MCP	Free plan + paid	Paid tiers: pricing not public	Meta, Google, TikTok, Snap, Reddit	Yes	Yes, with confirmation
coreyhaines31/marketingskills	Free	$0	Cross-platform strategy	No	No
Anthropic Marketing plugin	Free, official	$0	Reporting	Via connectors	No
jdrhyne google-ads	Free	$0	Google	Yes	With preview and approval
Inflectual bundle	Paid	$167 one-time	General	No	No
SuperSkills	Paid	$50 one-time	General	No	No

Before buying, we skipped one widely promoted pack because it used fake countdown scarcity on its sales page. A real product does not need a timer.

How to run a PPC account audit with Claude Code (Google, Meta, LinkedIn, Microsoft, TikTok)

Short answer: export the last 30 to 90 days per platform with date range, currency and timezone noted, run a scoped audit per platform, then a cross-platform pass. Read the “unchecked” items as carefully as the failures, because those are the gaps in your data, not in the account.

A five-step audit workflow

Set context once. With claude-ads, /ads setup stores business model, main conversion, monthly spend, platforms and who approves changes. Without it, write a short CLAUDE.md with the same facts.
Export, do not connect (yet). Campaign, ad group, keyword, search term and conversion action reports for Google; campaign and ad set breakdowns for Meta; campaign group and demographic reports for LinkedIn.
Scope the run. /ads audit google, then /ads audit meta. Scoped runs cost fewer tokens and are easier to check.
Ask for evidence per finding. A good finding names the row, the metric and the threshold. A finding with no row reference is a guess.
Cross-platform pass last. /ads audit all or /ads budget to compare CPA and ROAS on the same conversion definition.

What each platform audit should catch

Platform	First things to check	Why it bites
Google Ads	Conversion actions set as primary, broad match without smart bidding, PMax brand cannibalisation, search terms waste	Bad conversion data trains bidding on the wrong goal
Meta	Pixel and Conversions API overlap, creative fatigue, too many ad sets for the budget	Fragmented budgets never exit learning
LinkedIn	Audience expansion on by default, lead form quality, frequency	High CPCs make small errors expensive
Microsoft	Settings drift after a Google import, audience network placements	Imports copy mistakes along with campaigns
TikTok	Creative refresh rate, safe zones, event setup	Creative wears out fast on the platform

The checks above reflect what the claude-ads and marketingskills skills test for. Our ranking of which matter first is editorial judgement, not data.

For TikTok and LinkedIn there is no official MCP server in our research, so exports are the honest route. Hosted third-party servers exist (Pipeboard for TikTok; Two Minute Reports, CData and others for LinkedIn) if you accept the vendor in the middle.

Search term mining and negative keywords with Claude Code

Short answer: paste or pull the search terms report, have a skill classify each term by intent, review the “negative” pile yourself, check for conflicts with active keywords and geo targets, and only then upload. The skill does the sorting; you make the call.

This is the single most practical PPC use, because it is tedious, rule-based and easy to check.

The pipeline that works

Pull the report for 30 days minimum, with cost, clicks and conversions per term.
Classify. fourteenwm’s SQR Classifier labels terms high-intent, low-intent, informational or off-brand. Its SQR Pipeline runs the classification three times and keeps the consensus, which reduces one-off model mistakes.
Sort by money, not by count. A term with 2 clicks and $3 spend is noise. Ask Claude to rank candidate negatives by spend with zero conversions.
Check conflicts. Neg Conflict Finder looks for negatives that silently block your own positive keywords at ad group, campaign, shared list and MCC level. Geo Conflict Analyzer checks whether a “local” term matches your actual targeting.
Choose match type deliberately. Phrase or exact negatives for specific junk; broad negatives only for single words you never want (such as “free” for a paid tool, if that is true for your offer).
Upload in two steps. Dry run, then approve, then execute. This is what the Mutation Safety skill enforces.

A prompt that keeps it honest

Classify these search terms for [offer]. For each: intent label,
reason in under 10 words, and "keep / negative / review".
Rank negatives by cost with 0 conversions. Do not suggest
negatives that match any keyword in keywords.csv.
Output a CSV. Do not change the account.

That last line is not decoration. Put it in every prompt until you trust the setup.

Ad copy work sits next to this: once you know what people search, you rewrite the ads. See Claude Code skills for ad copy and landing page copy skills for that half.

Budget and bid math Claude Code can check for you

Short answer: use a skill to do the arithmetic you already know and keep forgetting to recheck: break-even CPA, target ROAS, impression share headroom and budget pacing. The math is standard. The value is that Claude runs it on every campaign at once and shows its working.

The formulas worth automating

Metric	Formula	Example
Break-even CPA	Average order value × gross margin	$120 × 40% = $48
Break-even ROAS	1 ÷ gross margin	1 ÷ 0.40 = 2.5
Target CPA with profit	Break-even CPA × (1 − target profit share)	$48 × 0.75 = $36
Max CPC	Target CPA × conversion rate	$36 × 3% = $1.08
Daily pacing	Month-to-date spend ÷ (monthly budget × days elapsed ÷ days in month)	Above 1.0 means overspending
LTV:CAC	Customer lifetime value ÷ acquisition cost	Use your own retention data

The examples are illustrative numbers, not benchmarks.

Rules of thumb inside the skills

The claude-ads ads-budget skill describes a 70/20/10 split (proven, scaling, testing), a “3x kill rule” and a 20% scaling rule. fourteenwm’s Underspending Investigation caps budget suggestions at +10% per change. These are conventions the authors chose. They are sensible guardrails, not laws, and no source we found tested them against outcomes. Treat them as starting points you adjust for your account’s volume.

Where the math goes wrong

Wrong conversion definition. If “conversion” includes page views or micro-events, every number above is fiction.
Attribution mismatch. Meta and Google will both claim the same sale. Compare against your back-end revenue (MER) before you move budget between them.
Small samples. A campaign with 6 conversions has no stable CPA. Ask the skill to flag anything under a minimum count you set.

For testing, claude-ads’ /ads experiment and marketingskills’ ab-testing both cover sample size and duration. Growth teams running many channels may want Claude Code skills for growth marketers.

PPC reporting with Claude Code

Short answer: have Claude turn exports or MCP queries into the same report structure every week: what changed, why it probably changed, what you did, what you will do next. Skills make the format repeatable; you supply the judgement on causes.

A weekly report that clients read

Headline numbers vs last week and vs target: spend, conversions, CPA or ROAS.
Three changes that matter, each with the row of data behind it.
What we did (from your change log, not invented by the model).
Next week’s tests, with the decision rule for each.
Missing data, stated plainly.

Anthropic’s Marketing plugin performance-report skill and claude-ads’ /ads report (which renders Markdown, HTML or PDF, per its README) both handle the layout. Agencies juggling many clients should read Claude Code skills for marketing agencies, and freelancers Claude Code skills for freelancers.

One caution: models like to explain movements. A CPA rise “due to increased competition” is a hypothesis unless you have auction insights showing it. The marketingskills ads skill’s rule (facts, hypotheses, missing data) is the right structure to copy into your reporting skill. If you want to write your own, see how to build a Claude Code skill.

The risks of letting an agent change live campaigns

Short answer: an agent with write access can raise budgets, pause winners, add broad negatives that block converting traffic, or launch campaigns live, and it will do it confidently. Keep audits read-only, run every change as a dry run, approve each one yourself, and cap the size of any budget move.

This is the section to read twice.

What can go wrong

Risk	How it happens	Guardrail
Runaway spend	Agent raises a budget or switches bid strategy on thin data	Cap changes (for example ±10%), alert-only spend monitors such as Budget Guardian
Blocked revenue	Broad negative added for a word inside your converting terms	Conflict check before upload, phrase/exact by default
Learning resets	Too many edits in one week on Meta or smart bidding	Batch changes, one change per test
Wrong account	MCC or Business Manager with many clients	Name the customer ID in every prompt, list accessible accounts first
Live launch	New campaign created enabled	Use tools that create paused (Pipeboard says it does where supported)
Silent approval	”Allow always” on write tools	Approve each write call; never blanket-allow mutate tools

Read-only by default

The official Google Ads MCP server, as documented, exposes read tools only. Microsoft’s is reported read-only. Meta’s official server can write, and Meta lets admins set agent rules in Business Suite, per third-party guides. claude-ads drafts changes with --draft flags and does not touch accounts. That gives you a natural order:

Exports plus skills (no access at all).
Read-only MCP for live numbers.
Write access only for narrow, approved jobs such as uploading a reviewed negatives list.

The approval loop

The pattern in fourteenwm’s Mutation Safety and jdrhyne’s google-ads skill is the one to copy: the agent proposes a bounded change set, shows exactly what will change, waits, then executes only what you approved. Claude Code’s own permission prompts help here, but only if you read them. If you manage client money, write the rule into your project CLAUDE.md: “Never call a write tool without a dry-run summary and my explicit yes in this session.”

Also check your platform terms and client contracts before connecting an agent. Some agency agreements restrict third-party tools with account access. We have not reviewed any specific contract language, so confirm your own.

Takeaway: the risk is not that the model is careless. It is that it is fast, and a bad change at speed across ten campaigns costs more than a slow human mistake on one.

A starter stack by role

Short answer: solo PPC managers need three things: an audit skill, a search term skill and one read-only data connection. Agencies add reporting and a strict approval rule. Everyone else can stop at exports.

You are	Install first	Add later
In-house PPC manager, Google-heavy	claude-ads, ppc-ai-skills (Mutation Safety, SQR Pipeline)	Official Google Ads MCP
Paid social buyer	claude-ads (`/ads meta`, `/ads tiktok`), marketingskills `ad-creative`	Official Meta Ads MCP, read tools first
B2B, LinkedIn-heavy	claude-ads LinkedIn audit, marketingskills `ads`	Third-party LinkedIn connector if you accept the vendor
Agency	claude-ads, Anthropic Marketing plugin `performance-report`	Pipeboard for cross-platform, with per-write approval
Founder running own ads	marketingskills `ads`, claude-ads `ads-math`	Nothing live until you have a month of reports

Founders and non-technical readers will find setup help in Claude Code skills for founders and Claude Code skills for non-developers. The wider marketing picture is in Claude Code skills for marketers, and keyword planning for search campaigns in Claude Code skills for keyword research.

FAQ

Can Claude Code manage Google Ads?

It can read Google Ads data through Google’s official MCP server and analyse exports with skills. Writing changes needs a separate tool with mutate access. Most PPC managers should start read-only.

Is there an official Google Ads MCP server?

Yes. googleads/google-ads-mcp is published by Google and linked from the Google Ads API docs. Its README lists search, metadata and account-listing tools.

Is there an official Meta Ads MCP server?

Yes. Meta documents an ads MCP server at https://mcp.facebook.com/ads, with a Claude Code setup command in its get-started guide. It includes write capabilities.

Does Microsoft Advertising have an MCP server?

Yes. Microsoft Advertising has an official MCP server page and says connecting is free. Third-party reports describe it as read-only.

Is there an official LinkedIn Ads or TikTok Ads MCP server?

We found none from LinkedIn or TikTok as of November 2026. Third-party hosted servers exist, and exports work with audit skills.

Do I need a Google Ads developer token?

For the official MCP server, yes. The README says it needs at least Explorer access to query production accounts.

What is the best free Claude Code skill for PPC audits?

AgriciDaniel/claude-ads has the widest platform coverage and the most stars among PPC-specific repos we checked (10,646). It works from exports and does not change accounts.

Can Claude find negative keywords for me?

Yes, from a search terms report. Skills like fourteenwm’s SQR Classifier sort terms by intent. You should still review and conflict-check before uploading.

Is it safe to let Claude change live campaigns?

Only with a dry run, per-change approval and size caps. Never use “allow always” on write tools for ad accounts.

Are paid Claude skill packs worth it for PPC?

The paid packs we found ($167 and $50) are general marketing bundles. The free PPC-specific repos go deeper on ads.

How do I install a Claude Code skill?

Use npx skills add owner/repo, a /plugin marketplace, or copy the folder into .claude/skills. Copy commands from the README.

Will Claude Code replace PPC managers?

Nothing we found supports that. Skills speed up audits, sorting and math. Strategy, client context and approval stay with you.

How many tokens does a full ad audit use?

It varies. One write-up notes claude-ads spawns several subagents on a full audit. Scoped audits cost less. We have no reliable token figure.

Can Claude Code work with Performance Max?

The claude-ads Google skill covers PMax checks, and Pipeboard’s Google server lists PMax tools. PMax reporting detail is limited by what Google exposes.

Does Claude Code work with Google Ads Scripts?

Yes. Some skills ship scripts, such as fourteenwm’s Neg Conflict Finder, which is a Google Ads Script.

Can I use these skills in Claude Desktop instead of Claude Code?

Many follow the open Agent Skills format and MCP standard, so they work in several clients. /plugin commands are Claude Code CLI only, per the marketingskills README.

Sources and methodology

All repo data (stars, last push, licence) came from the GitHub API on 2026-11-01. Install commands were copied from each README or official docs page. Prices were read from live pages; the Inflectual price was confirmed in the page’s product:price:amount meta tag.

AgriciDaniel/claude-ads README: https://github.com/AgriciDaniel/claude-ads
fourteenwm/ppc-ai-skills README: https://github.com/fourteenwm/ppc-ai-skills
Google Ads MCP server: https://github.com/googleads/google-ads-mcp and https://developers.google.com/google-ads/api/docs/developer-toolkit/mcp-server
Google Ads API agent skills: https://developers.google.com/google-ads/api/docs/developer-toolkit/agent-skills
Meta ads MCP docs: https://developers.facebook.com/documentation/ads-commerce/ads-ai-connectors/ads-mcp-server/ads-mcp-server-overview and blog post https://developers.facebook.com/blog/post/2026/07/16/meta-ads-mcp-server/
Microsoft Advertising MCP: https://about.ads.microsoft.com/en/solutions/technology/mcp-server
Pipeboard: https://github.com/pipeboard-co/meta-ads-mcp
coreyhaines31/marketingskills: https://github.com/coreyhaines31/marketingskills
anthropics/knowledge-work-plugins: https://github.com/anthropics/knowledge-work-plugins
jdrhyne/agent-skills: https://github.com/jdrhyne/agent-skills and https://claudemarketplaces.com/skills/jdrhyne/agent-skills/google-ads
Inflectual bundle: https://inflectual.gumroad.com/l/master-marketing-claude-skills-bundle
SuperSkills: https://superskills-one.vercel.app/
Contra SEO & AEO pack: https://contra.com/products/fE9zVnna-the-ultimate-claude-seo-and-aeo-skills-pack
Token usage note: https://wikidocs.net/blog/@jaehong/12854/

We did not run these tools against a live account for this post. Descriptions come from the projects’ own documentation.

Your next step

Pick one account. Export last month’s search terms report. Install claude-ads and fourteenwm’s Mutation Safety skill, run /ads audit google, and classify the search terms. Read every finding against the data before you change anything. When the reports match what you see in the platform for a few weeks, connect the official read-only server. Write access comes last, if at all.

Claude Code Skills for PPC: 12 Free and Paid Picks for Audits, Negatives and Budget Math (2026)