Quick answer: install Corey Haines’ free marketingskills (copywriting, cro and copy-editing skills) first, add RampStack’s landing-page-copy for single-goal pages, and finish every draft with blader/humanizer. Anthropic’s official Marketing plugin adds a brand voice check. Paid packs (Inflectual $167, SuperSkills $50, Contra SEO & AEO $39) are optional and none is landing-page specific. Install commands for all 11 are below. For long-form sales letters rather than ad landing pages, see Claude Code skills for sales pages.
Most AI copy tools hand you a hero headline in a text box. Then you paste it into your page builder and hope it matches the ad that sent the click.
Claude Code skills work differently. They run inside the folder that holds your landing page, so the same session can read your ad, write the copy, check the claims, and edit the HTML or JSX directly.
This guide covers the skills worth installing for landing page copy: hero, value proposition, page sections, social proof, CTAs, and message match. Every repo, price and install command below was checked against the live source on 1 November 2026.
What are Claude Code skills for landing page copy?
Short answer: A Claude Code skill is a folder with a SKILL.md file that tells Claude how to do one job. Landing page copy skills package a copy method (page structure, headline formulas, CTA rules, proof checks) so Claude follows it every time instead of improvising. You install them in ~/.claude/skills (all projects) or .claude/skills (one project), or through a plugin.
If you are new to the format, start with what Claude Code skills are and come back.
How skills get onto your machine
There are three install routes, and most repos below support at least one:
| Route | Command shape | Best for |
|---|---|---|
npx skills CLI | npx skills add owner/repo | Picking single skills from a big repo |
| Plugin marketplace | /plugin marketplace add owner/repo then /plugin install name@marketplace | Getting a maintained bundle with updates |
| Manual copy | git clone into ~/.claude/skills | Paid packs delivered as ZIPs, or your own skills |
The full walkthrough lives in how to install Claude Code skills.
Why a skill beats a prompt for this job
A prompt is something you remember to type. A skill is loaded when Claude decides the task matches its description, so the method shows up even on the day you forget. For landing pages that matters, because the failures are boring and repeatable: a hero that does not match the ad, a CTA that says “Submit”, a testimonial nobody can trace.
Takeaway: a skill turns your copy checklist into something Claude applies without being asked.
The landing page jobs a copy skill has to cover
Short answer: A useful landing page skill covers six jobs: the hero, the value proposition, the section order, social proof, CTAs, and message match with the traffic source. A seventh job, editing the page’s code, is where Claude Code pulls ahead of browser-based tools. Judge every skill below against this list.
1. Hero
The hero has one task: confirm the visitor landed in the right place and say what they get. A good skill asks for the traffic source and audience before it writes, and gives you several headline angles (outcome, problem, specificity) instead of one.
2. Value proposition
This is the sentence under the headline. Skills that do this well force a “for whom, what result, why believe it” structure and reject vague nouns. See Claude Code skills for headlines for headline-only tools.
3. Sections
Benefits, how it works, objections, pricing, FAQ, final CTA. The better skills give a default order but let awareness level change it. A cold visitor from a display ad needs more explanation than a warm visitor from an email.
4. Social proof (only real proof)
This is where AI copy goes wrong most often. A model will write “Join 10,000 happy customers” if you let it. The skills worth using either ask you for proof or leave a marked placeholder. Your job is to keep it that way. If you have no testimonials yet, write the page without them and list what to collect.
5. CTAs
One primary action, a verb that describes what happens next (“Start my free trial”, “Get the pricing sheet”), repeated with the same wording down the page.
6. Message match with ads
The headline should echo the promise in the ad or email that sent the click. That requires the skill (or you) to read the ad first. Pair a landing page skill with Claude Code skills for ad copy so both sides come from the same brief.
7. Editing the page’s code
Claude Code can open index.html, page.tsx or a CMS export and change the text in place. That removes the copy-paste step where most message-match errors creep in.
| Job | What to look for in a skill |
|---|---|
| Hero | Asks for traffic source and audience; gives several angles |
| Value prop | Forces audience + outcome + reason to believe |
| Sections | Default order that adapts to awareness level |
| Social proof | Placeholders, never invented quotes or numbers |
| CTAs | One action, specific verb, consistent wording |
| Message match | Reads the ad or email before writing |
| Code edits | Works on real files, not just chat output |
Takeaway: if a skill only writes a hero, it is a headline tool, not a landing page tool.
The best free Claude Code skills for landing page copy
Short answer: The strongest free options are Corey Haines’ marketingskills (copywriting, cro, copy-editing), Alireza Rezvani’s claude-skills marketing plugin, RampStack’s landing-page-copy, OneWave AI’s landing page set, OpenClaudia’s write-landing, and Anthropic’s official Marketing plugin for brand voice. Star counts and push dates below come from the GitHub API on 1 November 2026.
1. coreyhaines31/marketingskills: copywriting, cro, copy-editing
- Source: github.com/coreyhaines31/marketingskills
- Price: Free (open source)
- GitHub stats: 57,803 stars, last push 31 October 2026
- What it does: The
copywritingskill covers writing or rewriting copy for any page, including homepages and landing pages.copy-editingreviews existing copy. In v2.0 the oldpage-croandform-croskills merged into onecroskill, so older tutorials that mentionpage-croare out of date. - Install (from the README):
npx skills add coreyhaines31/marketingskills --skill cro copywriting
# or the whole set as a plugin
/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skillsThe README notes that /plugin only works in an interactive Claude Code CLI session. If you upgraded from v1.x, delete stale folders such as page-cro so you do not run old and new skills side by side.
2. alirezarezvani/claude-skills: marketing-skills plugin
- Source: github.com/alirezarezvani/claude-skills
- Price: Free
- GitHub stats: 29,110 stars, last push 31 October 2026
- What it does: A large multi-domain library. The marketing plugin is listed in the README as 43 marketing skills, including a
copywritingskill that drafts headlines, page sections and offer copy. - Install:
/plugin marketplace add alirezarezvani/claude-skills
/plugin install marketing-skills@claude-code-skills3. rampstackco/claude-skills: landing-page-copy
- Source: github.com/rampstackco/claude-skills (skill at
skills/landing-page-copy/SKILL.md) - Price: Free
- GitHub stats: 1,013 stars, last push 27 October 2026
- What it does: Built for pages with a single conversion goal: signup, purchase, demo request or lead capture. Directory listings describe it as stack-agnostic.
- Install:
/plugin marketplace add rampstackco/claude-skills
/plugin install rampstack-skills@rampstack4. OneWave-AI/claude-skills: landing-page-copywriter, landing-page-optimizer, claude-landing-composer
- Source: github.com/OneWave-AI/claude-skills
- Price: Free
- GitHub stats: 405 stars, last push 20 October 2026
- What it does: Three landing page folders. The copywriter skill is listed as using PAS, AIDA and StoryBrand frameworks; the optimizer reviews an existing page.
- Install (README): the repo is single-file skills cloned straight into your skills folder.
git clone https://github.com/OneWave-AI/claude-skills.git ~/.claude/skillsThat command expects an empty ~/.claude/skills. If you already have skills there, clone elsewhere and copy only the three landing page folders.
5. OpenClaudia/openclaudia-skills: write-landing
- Source: github.com/OpenClaudia/openclaudia-skills, listed on claudemarketplaces.com
- Price: Free
- GitHub stats: 724 stars, last push 29 October 2026
- What it does: Turns a product brief into full landing page copy and, per its listing, React and Tailwind components. Useful when you want copy and markup in one pass.
- Install (README):
npx openclaudia install write-landing
# or all of them
npx openclaudia install --all6. Anthropic Marketing plugin (knowledge-work-plugins)
- Source: github.com/anthropics/knowledge-work-plugins
- Price: Free (you still need a Claude plan)
- GitHub stats: 34,325 stars, last push 1 November 2026
- What it does: Anthropic’s official plugin set. The
marketingplugin is described as drafting content, planning campaigns and enforcing brand voice. It is less a landing page specialist and more the brand-voice guardrail that sits next to one. More in Claude Code skills for brand voice. - Install: the README pattern is
claude plugin marketplace add anthropics/knowledge-work-pluginsthenclaude plugin install <plugin>@knowledge-work-plugins, so for this one:
claude plugin marketplace add anthropics/knowledge-work-plugins
claude plugin install marketing@knowledge-work-plugins7. blader/humanizer (finishing pass)
- Source: github.com/blader/humanizer
- Price: Free
- GitHub stats: 63,282 stars, last push 28 October 2026
- What it does: Strips common AI writing patterns. Run it after the copy is drafted, before you ship. See Claude Code skills for humanizing AI writing.
- Install:
/plugin marketplace add blader/humanizer
/plugin install humanizer@humanizer
# older Claude Code versions:
npx skills add blader/humanizer --global --agent claude-code8. ComposioHQ/awesome-claude-skills (directory)
- Source: github.com/ComposioHQ/awesome-claude-skills
- Price: Free
- GitHub stats: 78,504 stars, last push 18 September 2026
- What it is: A curated list, not a skill. Use it to find niche options, then check each linked repo yourself. Its last push is older than the others, so newer skills may be missing.
Takeaway: for most marketers, Corey Haines’ copywriting + cro, plus humanizer, covers the full landing page job at zero cost.
Paid Claude skill packs that include landing page copy
Short answer: Three paid packs are worth knowing about, with prices confirmed on the live pages: Inflectual’s Master Marketing Skills Bundle ($167 one-time), SuperSkills ($50) and the Contra Ultimate Claude SEO & AEO Skills Pack ($39). None publish independent conversion data, so you are paying for curation and convenience, not proven lift.
9. Inflectual Master Marketing Skills Bundle
- Source: inflectual.gumroad.com/l/master-marketing-claude-skills-bundle
- Price: $167 one-time (Gumroad product meta shows
price: 167.0) - What it is: A 167-skill marketing bundle that includes copywriting and page skills alongside other marketing tasks.
- Install: delivered as a download; unzip the skill folders into
~/.claude/skills.
10. SuperSkills
- Source: superskills-one.vercel.app
- Price: $50 (shown in the page title: “139 Pro Skills for Claude Code | $50”)
- What it is: A broad 139-skill pack. Landing page copy is one use among many, so check its skill list matches your work before buying.
- Install: per the vendor’s delivery instructions; typically copy folders into your skills directory.
11. Contra: The Ultimate Claude SEO & AEO Skills Pack
- Source: contra.com/products/fE9zVnna-the-ultimate-claude-seo-and-aeo-skills-pack
- Price: $39 (shown against $79; page meta confirms
USD:39.00) - What it is: SEO-first. It belongs here only if your landing pages also need to rank, for example programmatic or comparison pages. For pure paid-traffic pages, skip it. Pair with Claude Code skills for SEO.
A note on what we left out: several marketplace listings for “landing page skill packs” use countdown timers or “only X left” banners on a digital file that cannot run out. We skipped those. A downloadable folder has no stock limit.
Free vs paid: comparison table
Short answer: Free repos win on transparency, update frequency and price. Paid packs win on breadth and on having everything in one download. For landing page copy specifically, the free options already cover hero, sections, CTAs and CRO review.
| Skill or pack | Free / paid | Price | Landing page focus | Install route | Updates visible? |
|---|---|---|---|---|---|
| coreyhaines31/marketingskills | Free | $0 | High (copywriting, cro, copy-editing) | npx skills or plugin | Yes, public commits |
| alirezarezvani/claude-skills | Free | $0 | Medium (copywriting in a 43-skill plugin) | Plugin | Yes |
| rampstackco landing-page-copy | Free | $0 | High (single-goal pages) | Plugin | Yes |
| OneWave-AI landing page set | Free | $0 | High (copy + optimizer) | git clone | Yes |
| OpenClaudia write-landing | Free | $0 | High (copy + React/Tailwind) | npx openclaudia | Yes |
| Anthropic Marketing plugin | Free | $0 (Claude plan needed) | Low (brand voice guardrail) | Plugin | Yes |
| blader/humanizer | Free | $0 | Finishing pass | Plugin or npx skills | Yes |
| Inflectual Master Marketing Bundle | Paid | $167 one-time | Medium (part of 167 skills) | Manual copy | Vendor-dependent |
| SuperSkills | Paid | $50 | Low to medium (139 skills) | Manual copy | Vendor-dependent |
| Contra SEO & AEO Pack | Paid | $39 (vs $79) | Low (SEO-first) | Manual copy | Vendor-dependent |
How to read the table
Start free. Install copywriting and cro, run them on one live page, and only buy a pack if you find a gap the free set does not cover. Paid packs are copied folders; once they are on disk you can read every line of the SKILL.md before running it, which you should.
Takeaway: the price of a skill tells you nothing about its quality. Reading the SKILL.md does.
Claude Code skills vs Unbounce Smart Copy and other AI copy tools
Short answer: Unbounce Smart Copy, Jasper, Copy.ai and similar tools generate copy in a browser and leave you to paste it into the page. Claude Code skills run where the page’s files live, so they can read the ad, write the copy and edit the HTML in one session. The trade-off: hosted tools need no setup, while Claude Code assumes you are comfortable in a terminal.
Unbounce Smart Copy
Smart Copy is Unbounce’s AI writing feature for landing page and ad copy. We could not confirm a current standalone price on Unbounce’s pricing page (it did not render a figure in our check), so treat it as pricing not public here and check unbounce.com/pricing yourself. One third-party comparison reports the standalone Smart Copy app was shut down in January 2026 with AI kept inside the builder. That claim is unconfirmed; we did not find an Unbounce announcement.
Its real strength is that it lives inside the builder where the page is published. If your team already works in Unbounce, that is hard to beat for speed.
Side by side
| Factor | Claude Code skills | Unbounce Smart Copy | Generic AI copy tools (Jasper, Copy.ai, ChatGPT) |
|---|---|---|---|
| Where it runs | Your terminal, in your project folder | Inside the Unbounce builder | Browser chat or web app |
| Edits page code directly | Yes | Edits Unbounce pages only | No, copy and paste |
| Reads your ad for message match | Yes, if the ad file or export is in the folder | Not confirmed | Only if you paste it in |
| Method is inspectable | Yes, read the SKILL.md | No | No |
| Custom rules (banned claims, voice) | Write them into a skill | Limited | Custom instructions, per tool |
| Setup effort | Medium | Low | Low |
| Price | Free skills; Claude plan required | Pricing not public | Varies by vendor |
Where Claude Code is the wrong choice
If your landing pages are built in a hosted visual builder with no file export, Claude Code cannot edit them directly. You lose the main advantage and you are back to pasting. In that case, a builder-native tool or a plain chat session is fine, and a skill is still useful as a written checklist.
Takeaway: choose Claude Code when the page is code you control; choose the builder’s AI when the builder is the page.
How to write and edit landing page copy in Claude Code, step by step
Short answer: Put the ad, the audience notes and the page file in one folder. Ask Claude to read the ad first, write the hero and value proposition to match, draft sections and CTAs, mark every proof slot it cannot fill, then edit the page file in place and show you the diff.
The workflow
- Gather inputs. Save the ad text (or export) as
ad.md, your audience notes asaudience.md, and real proof (testimonials with names and permission, case results with sources) asproof.md. Ifproof.mdis empty, that is fine. Say so. - Install two skills.
copywritingandcrofrom marketingskills is the simplest pair. - Run the brief. Something like: “Read ad.md and audience.md. Write three hero options that echo the ad’s promise, then a value proposition. Use only proof from proof.md; mark any other proof as [PROOF NEEDED].”
- Draft sections and CTAs. Ask for one primary CTA verb and consistent wording.
- Edit the code. “Apply the chosen hero and sections to src/pages/landing.tsx. Do not change layout or classes.” Review the diff before accepting.
- Review. Run the
croskill on the result, then humanizer. - Ship and measure. Run an A/B test if traffic allows. The skill does not know what converts for your audience; your test data does.
A message-match check you can paste
| Ad says | Hero should say | Mismatch to avoid |
|---|---|---|
| ”Free 14-day trial” | The same trial offer above the fold | Hero that leads with “Book a demo" |
| "For Shopify stores” | Shopify in the headline or subhead | Generic “for ecommerce businesses" |
| "Cut invoice time” | The invoicing outcome | A list of unrelated features |
Build your own when nothing fits
If none of the skills match your house rules, write a short skill of your own: your section order, your banned claims, your CTA verbs. how to build a Claude Code skill walks through it.
Takeaway: the code edit is the step most tools skip, and it is where Claude Code earns its place.
Common mistakes with AI landing page copy
Short answer: The usual failures are invented social proof, heroes that ignore the ad, too many CTAs, sections written for a warm visitor when the traffic is cold, and shipping without a human read. Each one is easy to catch with a written rule in your skill.
Five mistakes and the fix
- Invented proof. “Trusted by 5,000 teams” with no source. Fix: a rule that every number or quote must come from
proof.md. - No message match. The skill never saw the ad. Fix: make reading the ad step one.
- CTA sprawl. “Book a demo”, “Start trial” and “Contact sales” on one page. Fix: one primary action.
- Wrong awareness level. Cold traffic gets a page that assumes they know the product. Fix: tell the skill where the traffic comes from.
- Trusting the skill’s claims about itself. A listing that says “high-converting” has given you a description, not evidence. Fix: test on your own traffic.
For a deeper editing pass, see Claude Code skills for editing. For long-form pages with pricing and objection blocks, see Claude Code skills for sales pages.
FAQ
What is the best Claude Code skill for landing page copy?
For most people, the copywriting and cro skills from coreyhaines31/marketingskills. They are free, actively maintained (last push 31 October 2026) and cover writing plus page review.
Are Claude Code skills free? Most are. The GitHub repos in this guide are free. Paid packs such as Inflectual ($167) and SuperSkills ($50) also exist. You still need a Claude plan to run Claude Code.
How do I install a Claude Code skill?
Use npx skills add owner/repo, a plugin marketplace (/plugin marketplace add owner/repo), or copy the folder into ~/.claude/skills.
Where do Claude skills go?
~/.claude/skills for all projects, or .claude/skills inside one project.
Can Claude write landing page copy? Yes. With a skill, it follows a fixed method for hero, sections, proof and CTAs instead of improvising each time.
Can Claude Code edit my landing page’s HTML directly? Yes, if the page exists as files in your project. It cannot edit pages locked inside a hosted builder without an export.
Is Claude better than ChatGPT for copywriting? That is a matter of taste and setup, and we have no independent test to cite. The practical difference for landing pages is that Claude Code works on your files.
Is Unbounce Smart Copy still available? A third-party source says the standalone app shut down in January 2026, with AI kept in the builder. This is unconfirmed; check Unbounce directly.
How much does Unbounce Smart Copy cost? Pricing not public in our check. See unbounce.com/pricing.
Do AI landing page skills improve conversion rates? No skill in this guide publishes independent conversion data. Treat any “high-converting” label as a description and test on your own traffic.
What is message match on a landing page? The headline and offer on the page repeat the promise in the ad or email that sent the visitor.
What should a landing page hero include? A headline that confirms the visitor is in the right place, a value proposition, one CTA, and supporting proof if you have real proof.
Can I use these skills in Cursor or Codex? Several repos (marketingskills, OneWave-AI) say they also support Codex or other agents that follow the Agent Skills spec. Check each README.
Are paid Claude skill packs worth it? Only if they cover a gap the free repos do not. Read the skill list before buying, and skip any pack that uses countdown timers on a digital download.
Is it safe to install skills from GitHub? Read the SKILL.md and any scripts before running them. Skills can run commands, so treat them like any code you download.
What other skills pair with landing page copy skills? Ad copy, headline, brand voice and humanizer skills. See Claude Code skills for copywriters and Claude Code skills for marketers.
Sources and methodology
All checks were made on 1 November 2026.
- GitHub star counts and last-push dates: GitHub REST API (
/repos/OWNER/REPO) for each repo listed. - Install commands: copied from each repository’s README on the same date.
- Paid prices: read from each live product page; Gumroad and Contra prices confirmed in page metadata.
- Unbounce Smart Copy: unbounce.com/pricing (no price rendered in our check); standalone shutdown claim from third-party comparisons, unconfirmed.
- Directories searched: claudemarketplaces.com, skills.sh, claudskills.com, tessl.io registry. A Reddit search returned no relevant threads on this exact topic, so FAQ questions come from search suggestions and common directory queries.
We did not run controlled conversion tests on any skill. Nothing in this guide is a claim that a skill improves conversion.
Your next step
Install copywriting and cro from marketingskills, put one live landing page and its ad in a folder, and ask Claude for three hero options that match the ad. Read the diff, test the winner, and add paid packs only if you hit a real gap. For the wider toolkit, see Claude Code skills for email marketing and Claude Code skills for content writers.
