Building a course is two jobs stacked on top of each other. First you teach: outcomes, modules, lessons, quizzes. Then you sell: a sales page, a lead magnet, a webinar, a launch sequence. Most creators are good at one and tired of the other.
Claude Code can carry a lot of both jobs, but only if it remembers how you work. That is what skills do. A skill is a folder with a SKILL.md file that tells Claude how to handle one task, and Claude loads it on its own when your request matches.
This guide lists the skills, plugins and packs that fit course work, free and paid. For each one you get the source, licence, GitHub stars and last push date (checked through the GitHub API on 2 November 2026), and the install command. Then come six workflows with example prompts, plus a section on the rule that trips up course marketers most often: earnings claims and the FTC.
One thing to be clear about up front. This post is research-based, not hands-on tested. We read the repos, READMEs and vendor pages. We did not run a course launch through these skills and we are not reporting results from one.
New to skills? Read what Claude Code skills are first.
The short answer: which skills should a course creator install first?
Install Corey Haines’ marketingskills for the selling side (it ships launch, lead-magnets, emails, copywriting, offers and events skills), then add one teaching-side skill: course-creation from omer-metin/skills-for-antigravity for online courses, or Jellypod’s School Skills plugin if you teach in a classroom. All three are free and open source.
That pairing covers the full arc: outcome-first curriculum, a sales page, a lead magnet, a webinar and a launch email sequence. Add Anthropic’s official Marketing plugin if you want a brand-review step before anything ships.
The shortlist at a glance
| # | Skill or pack | Source | Free or paid | Best for | Stars (2 Nov 2026) | Last push |
|---|---|---|---|---|---|---|
| 1 | marketingskills | github.com/coreyhaines31/marketingskills | Free (MIT) | Launches, lead magnets, emails, sales copy | ~57.9k | 31 Oct 2026 |
| 2 | course-creation (skills-for-antigravity) | github.com/omer-metin/skills-for-antigravity | Free (Apache-2.0) | Outcome-first curriculum | 185 | 22 Jan 2026 |
| 3 | School Skills (Jellypod) | github.com/Jellypod-Inc/school-skills | Free (MIT), alpha | Lesson plans, rubrics, study guides | 9 | 15 Apr 2026 |
| 4 | Anthropic Marketing plugin | github.com/anthropics/knowledge-work-plugins | Free (Apache-2.0) | Brand review, campaign plans, email sequences | ~34.4k (repo) | 1 Nov 2026 |
| 5 | travisjneuman/.claude (course-material-creator) | github.com/travisjneuman/.claude | Free (MIT) | Course materials inside a big toolkit | 106 | 1 Nov 2026 |
| 6 | edu-role-play (Mini Course Generator) | github.com/minicoursegenerator/edu-role-play | Free (MIT) | Rubric-graded role-plays, SCORM export | 1 | 7 May 2026 |
| 7 | Anthropic skills (docx, pdf, pptx, xlsx) | github.com/anthropics/skills | Free, source-available (not open source) | Workbooks, slide decks, handouts | ~186k | 28 Oct 2026 |
| 8 | Inflectual Master Marketing Skills Bundle | inflectual.gumroad.com | Paid: $167 one-time, 167 skills | Broad marketing library | n/a | n/a |
| 9 | SuperSkills | superskills-one.vercel.app | Paid: $50 | Paid skill pack | n/a | n/a |
| 10 | Contra Ultimate Claude SEO & AEO Skills Pack | contra.com | Paid: $39 shown (vs $79) | Ranking your course blog | n/a | n/a |
| 11 | Directories (skills.sh, Claude Marketplaces, ClaudSkills) | various | Free to browse | Finding niche education skills | n/a | n/a |
Star counts move daily. A small star count on a teaching skill is normal; education is a niche inside a niche.
How we picked these (and what we left out)
A pick made the list if its source is public, it does real course or course-marketing work, and you can install it with one documented command. We pulled stars, licence, last push and archived status from the GitHub API, and read each README or listing page for install steps.
Why those three rules
- Readable source. Skills can include scripts that run on your machine. If you cannot read the files first, you are handing a stranger your terminal.
- Course fit. Plenty of “education” skills are really study aids for students. We kept ones that help the person making or selling the course.
- A real install path. If a listing had no repo, no command and no file preview, it stayed out.
What we left out, and why
- mikefilsaime-groove/GodMode-App. A Claude Code campaign system for funnels, emails and VSL scripts. The GitHub API reports it as archived (last push 21 March 2026), so we would not build a launch on it.
- Paid course-marketing prompt bundles on Payhip, Udemy and similar. Many are prompt lists, not
SKILL.mdfolders, so Claude Code will not auto-load them. - Directory listings with no traceable repo. A few “course creator” skills appear on mirror sites with no link back to source. If you cannot trace it, do not install it.
- Landing pages that promise a finished course in minutes. We found several. None showed evidence we could check.
The best free Claude Code skills for course creators
The free tier covers everything a solo course creator needs; paid packs mostly add breadth, not capability. Here is what each free pick does and where it fits.
1. marketingskills (Corey Haines): the selling side
The most-starred marketing skill library on GitHub at around 57.9k stars, MIT licensed, last pushed 31 October 2026. Its skills folder includes launch, lead-magnets, emails, copywriting, copy-editing, offers, pricing, events, onboarding, video and marketing-psychology. For a course business that is close to a full launch team.
- Why it fits: lead magnets, launches and pricing are the three places course creators spend the most guesswork, and each has its own skill.
- Watch for: it is written for SaaS and product marketers. Tell it up front that the “product” is a course and the “trial” is a free lesson or webinar.
- Install:
npx skills add coreyhaines31/marketingskills
Full review: our marketingskills review.
2. course-creation (omer-metin/skills-for-antigravity): curriculum
Its skills.sh listing describes it as a “Course Architect” that designs backward from the outcome: what a student should be able to do at the end, the milestones on the way, proof of progress, and cutting anything that does not serve the goal. Apache-2.0, 185 stars on the parent repo, last push 22 January 2026. skills.sh showed 173 installs when we checked.
- Why it fits: backward design is the method most instructional designers already use. A skill that forces it stops the “brain dump of everything I know” outline.
- Watch for: the repo has not been pushed since January. Read the
SKILL.mdbefore relying on it. - Install:
npx skills add https://github.com/omer-metin/skills-for-antigravity --skill course-creation
3. School Skills (Jellypod): classroom teachers and tutors
A Claude Code plugin with lesson plans, Socratic tutoring, circle time, rubrics, arts and crafts, study guides and concept maps. The README labels it an alpha preview with seven skills shipping and six more planned. MIT, 9 stars, last push 15 April 2026. The README is written for non-coders, which is rare and useful.
- Install:
/plugin marketplace add Jellypod-Inc/school-skillsthen/plugin install school-skills@jellypod
4. Anthropic Marketing plugin: brand review before you ship
Anthropic’s official plugin includes brand-review, campaign-plan, email-sequence, draft-content, content-creation and performance-report skills. Apache-2.0. It is a safe baseline because Anthropic maintains it.
- Install:
claude plugin marketplace add anthropics/knowledge-work-pluginsthenclaude plugin install marketing@knowledge-work-plugins
More detail: Anthropic Marketing plugin review.
5. course-material-creator (travisjneuman/.claude)
One skill inside a large drop-in ~/.claude toolkit that describes itself as 180 skills, 10 agents and 29 commands. MIT, 106 stars, pushed 1 November 2026. Useful if you want a whole configuration; heavy if you only want the course skill. You can copy the single folder instead of the whole repo.
6. edu-role-play (Mini Course Generator)
Builds a rubric-graded role-play and exports it as SCORM, according to Mini Course Generator’s own article. MIT, 1 star, last push 7 May 2026. Niche, but if you sell corporate training that has to load into an LMS, SCORM export is the feature that matters. Treat it as early-stage.
- Install:
npx skills add minicoursegenerator/edu-role-play
7. Anthropic’s document skills (docx, pdf, pptx, xlsx)
Workbooks, slide decks, worksheets and quiz banks are documents, and these skills produce real files. Note the licence: the document skills in anthropics/skills are source-available, not open source. Fine for your own use; read the terms before redistributing modified versions.
Paid Claude Code skill packs: worth it for course creators?
Probably not as a first purchase. None of the paid packs we could verify is built specifically for course creators. They are general marketing libraries. Buy one only if the free stack leaves a gap you can name.
| Pack | Price (as shown on vendor page) | What you get | Course fit |
|---|---|---|---|
| Inflectual Master Marketing Skills Bundle | $167 one-time | 167 marketing skills | Broad; overlaps heavily with marketingskills |
| SuperSkills | $50 | Paid skill pack | General purpose |
| Contra Ultimate Claude SEO & AEO Skills Pack | $39 shown (listed against $79) | SEO and AEO skills | Only if your course is sold through search traffic |
| DataForSEO (API, not a skill) | Pay-as-you-go, $50 minimum top-up, $1 trial | Keyword and SERP data for SEO skills | Topic research for course demand |
Sources: Inflectual (https://inflectual.gumroad.com/l/master-marketing-claude-skills-bundle), SuperSkills (https://superskills-one.vercel.app/), the Contra listing, DataForSEO’s pricing page. Prices can change; check the live page before buying.
Free vs paid: an honest comparison
| Question | Free stack | Paid packs |
|---|---|---|
| Can you read every file before installing? | Yes, on GitHub | Usually only after purchase |
| Course-specific curriculum skills? | Yes (course-creation, School Skills) | None we could verify |
| Launch, email, lead magnet skills? | Yes (marketingskills) | Yes, in broader bundles |
| Updates | Public commit history | Depends on the seller |
| Cost | $0 plus your Claude plan | $39 to $167 one-time |
You still need Claude itself. Claude Pro is $20 a month ($17 a month billed yearly) and includes Claude Code.
Workflow 1: a curriculum outline from your expertise
Start with the outcome, not the content. Give Claude the transformation you promise and let the course-creation skill work backward to modules.
Example prompt:
Use the course-creation skill. My course teaches freelance bookkeepers to move clients from spreadsheets to Xero. By the end, a student should be able to migrate one real client in under a week. Here are my notes from 40 client migrations (pasted below). Build a module outline working backward from that outcome. For each module: the skill learned, one proof-of-progress task, and anything from my notes you would cut.
What the output should contain
- A one-sentence outcome statement the student can check themselves against.
- 4 to 8 modules, each tied to a measurable skill, not a topic.
- One assignment or checkpoint per module that proves progress.
- A “cut list” of material that does not serve the outcome. This is the most valuable part, and the part creators skip.
- Estimated student time per module, labelled as an estimate.
What to check by hand
Claude cannot know your students. Check every prerequisite it assumes, and test the first module on one real learner before building the rest. The outline is a draft map, not a finished course.
If you teach in a classroom, swap in School Skills’ lesson-plan and rubric skills. Same principle: objective first, activity second, assessment third.
Workflow 2: the course sales page
Write the sales page from the outline, never the other way round. A sales page that comes first tends to promise outcomes the curriculum does not deliver, which is both a refund problem and a legal one.
Example prompt:
Use the copywriting skill. Here is my finished module outline and three real student messages (pasted, with permission). Write a sales page for bookkeepers. Rules: every promised outcome must map to a module; no income or earnings claims; testimonials only from the messages I pasted, quoted exactly; add a “who this is not for” section; leave [PROOF NEEDED] markers where you would want evidence I have not given you.
What the output should contain
- A headline about the skill gained, not money made.
- An outcome list where each line points to a module.
- A curriculum section lifted from the outline.
- A fit section: who it is for and who it is not for.
- Price, refund terms and what is included, stated plainly.
- An FAQ that answers real objections (time, prerequisites, refunds).
[PROOF NEEDED]markers instead of invented numbers.
For deeper sales-page work see Claude Code skills for sales pages and skills for landing page copy.
Workflow 3: launch emails
A launch sequence is a story with a deadline, and the deadline has to be real. marketingskills has separate launch and emails skills; Anthropic’s plugin has email-sequence. Use one of them, not both, so they do not fight over the same request.
Example prompt:
Use the launch skill, then the emails skill. Cart opens 10 March and closes 17 March at 23:59 UK time; that is the only deadline. Write a 7-email sequence for my waitlist: one open, two teaching emails, one objection email (time), one case-study email using only the student story I pasted, one 24-hours-left email, one final. No fake scarcity, no “only 3 spots left” unless I tell you a real cap.
What the output should contain
- Subject line and preview text for each email.
- A send date and time per email that matches the real cart window.
- One job per email (teach, answer an objection, remind).
- Plain unsubscribe and sender details, since commercial email in the US falls under CAN-SPAM (see the FTC’s CAN-SPAM compliance guide).
- No urgency the calendar does not back up.
More on sequences: Claude Code skills for email marketing.
Workflow 4: webinar scripts
A webinar that sells has to teach something real in the first two-thirds, or the pitch lands on an empty room. marketingskills’ events skill covers event marketing; for the script itself, give Claude a structure and your own material.
Example prompt:
Write a 45-minute webinar script for “Migrate a client to Xero in a week.” Structure: 5 min intro and promise, 25 min teaching (three steps from module 2 and 3), 5 min Q&A bridge, 10 min offer. Mark slide breaks. Use only my examples. In the offer section, describe what the course includes and the refund policy; do not mention income or how much students will earn.
What the output should contain
- Timestamps and slide markers.
- A teaching segment a viewer could use without buying.
- Planted questions only if you label them as your own prompts, not audience questions.
- An offer section with price, inclusions, deadline and refund terms.
- A short follow-up email for non-attendees with the replay window.
Then run the slide deck through Anthropic’s pptx skill to produce the file. If you record the webinar for YouTube later, see Claude Code skills for YouTubers.
Workflow 5: lead magnets
The best course lead magnet is a small, finished piece of the course itself. marketingskills ships a dedicated lead-magnets skill, so this is one of the easiest wins in the stack.
Example prompt:
Use the lead-magnets skill. Audience: bookkeepers who have never done a software migration. Give me five lead magnet ideas drawn from module 1 of my outline, ranked by how quickly a reader gets a result. Then draft the top one as a two-page checklist and write the opt-in page copy and the delivery email.
What the output should contain
- Ideas tied to a specific module, so the magnet previews the course honestly.
- One finished draft (checklist, template, mini-lesson or quiz).
- Opt-in copy that states what the reader gets and what emails follow.
- A delivery email with a single next step.
- Use the
pdfordocxskill to turn the draft into the actual file.
Common lead magnet formats for courses
| Format | Good for | Effort |
|---|---|---|
| Checklist | Process-heavy skills | Low |
| Template or worksheet | Hands-on subjects | Low to medium |
| Mini-course (3 emails or videos) | Building trust before a launch | Medium |
| Self-assessment quiz | Segmenting buyers by level | Medium |
| Recorded workshop | Webinar replays | Higher |
Workflow 6: earnings claims and the FTC
If your course teaches people to make money, every income statement in your copy is an earnings claim, and the FTC expects you to be able to back it up. No skill does this for you. You have to write the rule into your prompts, or into your own skill.
What the FTC has actually said
- Notice of Penalty Offenses (October 2021). The FTC sent a notice about money-making opportunities to more than 1,100 businesses, including business coaches. It covers false or unsubstantiated earnings claims, and its cover letter says “potential” earnings claims imply typical results. The FTC also says disclaimers are not a defence if the overall impression still misleads. Companies that got the notice and then repeat the practices can face civil penalties; FTC guidance puts that at more than $50,000 per violation, adjusted for inflation. Source: ftc.gov/enforcement/notices-penalty-offenses/penalty-offenses-concerning-money-making-opportunities
- Enforcement against course and coaching sellers. The FTC’s January 2023 WealthPress case was the first to collect civil penalties under that notice ($500,000 plus over $1.2 million for refunds). In September 2023 it acted against online business coaching company Lurn over money-making claims. Sources: FTC press releases, January and September 2023.
- Proposed Business Opportunity Rule changes (January 2025). The FTC proposed expanding the Business Opportunity Rule (16 CFR 437) to cover money-making opportunities “such as business coaching,” and renaming it the Business and Money-Making Opportunity Rule. As of our check, we found no final rule. Treat it as proposed, and check the Federal Register before you rely on its status either way.
- Endorsements and reviews. The FTC Endorsement Guides (16 CFR Part 255, revised 2023) say testimonials should reflect typical results or be clearly qualified, and connections such as affiliate payments must be disclosed. The Consumer Reviews and Testimonials rule (16 CFR Part 465, 2024) bans fake reviews and testimonials, including ones generated by AI and attributed to people who do not exist.
How to put this into your prompts
Add a block like this to any sales, email or webinar prompt, or save it as your own skill:
Compliance rules: Do not state or imply what students will earn. Do not write “students make $X” or “replace your income.” Testimonials only from text I paste, quoted exactly, with the person’s results labelled as their own and not typical. No fake deadlines or seat caps. Flag any sentence that could be read as an earnings claim with [CHECK: earnings].
This is a writing guardrail, not legal advice. If income is central to your offer, talk to a lawyer who handles FTC advertising work.
To build that guardrail into a reusable skill, follow how to build a Claude Code skill.
How to install these skills (three ways)
Most course creators only need two commands: one npx skills add for marketingskills and one plugin install for Anthropic’s Marketing plugin or School Skills.
| Method | Command | Use when |
|---|---|---|
| skills CLI | npx skills add owner/repo | Most GitHub skill repos |
| Plugin marketplace | /plugin marketplace add owner/repo then /plugin install name@marketplace | Packaged plugins (Anthropic, Jellypod) |
| Manual copy | Put the folder in ~/.claude/skills/<name>/ | You want one skill from a big repo |
A skill in ~/.claude/skills/ is available in every project. A skill in a project’s .claude/skills/ folder works only in that project, which is handy if you keep each course in its own folder.
Step-by-step with screenshots: how to install Claude Code skills.
A full course launch workflow that chains these skills
Run the teaching skills first, the selling skills second, and a review pass last. The order matters because each step feeds the next one real material.
- Outcome and outline. course-creation skill. Output: module map, checkpoints, cut list.
- One pilot lesson. Write and teach module 1 to a few real learners. No skill replaces this.
- Lead magnet.
lead-magnetsskill, built from module 1. Turn it into a PDF with thepdfskill. - Sales page.
copywritingskill, fed the outline and real learner messages only. - Webinar. Script from modules 2 and 3, deck through
pptx. - Launch emails.
launchplusemailsskills, with the real cart dates. - Brand and compliance review. Anthropic’s
brand-reviewskill plus your earnings-claim block. Fix every[CHECK: earnings]and[PROOF NEEDED]marker. - De-AI pass. Run copy through a humanizer skill so it reads like you. See skills for humanizing AI writing.
Keep a course folder
Put a CLAUDE.md in each course folder with your audience, outcome, voice notes, price, refund policy and the compliance block. Every skill then starts with the same facts. A brand voice file helps too: Claude Code skills for brand voice.
Common mistakes course creators make with Claude Code skills
The biggest mistake is letting the sales copy write the curriculum. The rest follow from rushing.
- Sales page before outline. Promises drift away from what the course teaches.
- Pasting no source material. Without your notes, transcripts or student messages, Claude writes a generic course on your topic.
- Letting AI invent testimonials or results. This is the fastest route into FTC trouble. The 2024 reviews rule names fake testimonials directly.
- Fake urgency. “Only 5 seats left” with no real cap. The FTC’s money-making notice lists pressure to act immediately among unlawful practices.
- Installing overlapping skills. Two email skills will compete for the same request. Pick one per job.
- Skipping the pilot. No skill tells you whether module 1 works. A real student does.
- Ignoring licences. Anthropic’s document skills are source-available; do not repackage them in a paid bundle.
What these skills cannot do
Skills write drafts; they do not know your students, check your claims, or guarantee sales. Be clear about the limits before you plan a launch around them.
- They cannot verify that a student testimonial is real. You must.
- They do not know whether your topic has demand. Use real search data (for example DataForSEO) or ask your audience.
- They will not catch every compliance issue. The guardrail block helps; a lawyer is still the backstop.
- They cannot host a course. You still need a platform such as Teachable, Thinkific or Kajabi, or an LMS for SCORM files.
- Teaching-side skills here are young. School Skills is labelled alpha; edu-role-play has one star. Read the files first.
FAQ
What are the best Claude Code skills for course creators?
For most creators: coreyhaines31/marketingskills for launches, lead magnets and emails, plus the course-creation skill from omer-metin/skills-for-antigravity for curriculum design. Both are free.
Are there Claude Code skills for teachers?
Yes. Jellypod’s School Skills plugin covers lesson plans, Socratic tutoring, rubrics, study guides and concept maps. It is an alpha release, MIT licensed.
Can Claude Code write a full course?
It can draft an outline, lessons, quizzes and workbooks. It cannot judge whether the course works for your learners, so pilot it with real students.
Can Claude Code write my course sales page?
Yes. marketingskills’ copywriting skill is a good fit. Feed it your finished outline and real student messages so it does not promise outcomes the course does not deliver.
Is there a skill for launch emails?
marketingskills has launch and emails skills, and Anthropic’s Marketing plugin has email-sequence. Use one, not both.
Can Claude Code write a webinar script?
Yes, if you give it a time structure and your own teaching material. Ask for slide markers, then build the deck with Anthropic’s pptx skill.
What is a good lead magnet for an online course?
A small finished piece of the course: a checklist, template, mini-course or self-assessment quiz drawn from module 1. marketingskills has a lead-magnets skill for this.
Can I make income claims about my course?
Only claims you can substantiate, and the FTC treats “potential” earnings claims as implying typical results. Safest practice is to sell the skill, not the income. This is not legal advice.
Does the FTC Business Opportunity Rule cover online courses?
The current rule targets business opportunities. A January 2025 proposal would expand it to money-making opportunities such as business coaching. We found no final rule as of November 2026; check the Federal Register.
Can I use AI-written testimonials?
No. The FTC’s 2024 Consumer Reviews and Testimonials rule bans fake testimonials, including ones attributed to people who do not exist.
Do I need to disclose affiliates who promote my course?
Yes. The FTC Endorsement Guides require clear disclosure of material connections, such as affiliate commissions.
Are Claude Code skills free?
Most are open source and free. Paid packs exist, such as the Inflectual bundle at $167 one-time and SuperSkills at $50. You also need a Claude plan; Pro is $20 a month and includes Claude Code.
Are paid skill packs worth it for course creators?
Usually not at first. None we verified is course-specific, and the free marketingskills library already covers launches, lead magnets and emails.
Can Claude Code export SCORM for an LMS?
The edu-role-play skill from Mini Course Generator says it exports rubric-graded role-plays as SCORM. It is early-stage, so test before relying on it.
Do I need to code to use these skills?
No. You paste install commands and talk to Claude in plain English. Jellypod’s README is written for non-coders.
Are Claude Code skills safe to install?
Treat them as code from the internet. Read SKILL.md and any scripts, prefer repos with recent commits, and avoid archived ones such as GodMode-App.
Did you test these skills on a real course launch?
No. This guide is research-based: we read repos, READMEs and vendor pages and pulled GitHub data. We did not run a launch through them.
Sources and methodology
Stars, licences, last-push dates and archived status came from the GitHub API on 2 November 2026. Install commands came from READMEs or listing pages. Prices came from vendor pages; where we could not see a price, we would write “pricing not public.”
- coreyhaines31/marketingskills: https://github.com/coreyhaines31/marketingskills
- omer-metin/skills-for-antigravity (course-creation): https://skills.sh/omer-metin/skills-for-antigravity/course-creation
- Jellypod-Inc/school-skills: https://github.com/Jellypod-Inc/school-skills
- anthropics/knowledge-work-plugins: https://github.com/anthropics/knowledge-work-plugins
- travisjneuman/.claude: https://github.com/travisjneuman/.claude
- minicoursegenerator/edu-role-play: https://github.com/minicoursegenerator/edu-role-play and https://minicoursegenerator.com/blog/claude-skills-for-course-creators/
- anthropics/skills: https://github.com/anthropics/skills
- Inflectual bundle: https://inflectual.gumroad.com/l/master-marketing-claude-skills-bundle
- SuperSkills: https://superskills-one.vercel.app/
- FTC Notice of Penalty Offenses, money-making opportunities: https://www.ftc.gov/enforcement/notices-penalty-offenses/penalty-offenses-concerning-money-making-opportunities
- FTC 2021 press release: https://www.ftc.gov/news-events/news/press-releases/2021/10/ftc-puts-businesses-notice-false-money-making-claims-could-lead-big-penalties
- FTC WealthPress (2023): https://www.ftc.gov/news-events/news/press-releases/2023/01/ftc-suit-requires-investment-advice-company-wealthpress-pay-17-million-deceiving-consumers
- FTC Lurn (2023): https://www.ftc.gov/news-events/news/press-releases/2023/09/ftc-acts-stop-online-business-coaching-scheme-lurn-deceiving-consumers-about-money-making-potential
- FTC Business Opportunity Rule NPRM (January 2025): https://www.ftc.gov/node/87052
- FTC Endorsement Guides (16 CFR Part 255) and Consumer Reviews and Testimonials rule (16 CFR Part 465): ftc.gov
- FTC CAN-SPAM Act compliance guide: ftc.gov
Your next step
Pick one course you already sell or plan to sell. Install marketingskills and the course-creation skill, paste your notes, and ask for an outcome-first outline with a cut list. If the cut list surprises you, the stack is worth keeping. Then write the earnings-claim block into your CLAUDE.md before you draft a single line of sales copy.
