SaaS marketing has a shape that generic marketing advice ignores. Your funnel does not end at the sale. It runs through a trial, an activation moment, an upgrade prompt, a renewal and, too often, a cancel button. Every one of those steps is a page, an email or an in-app message that someone has to write, test and rewrite.
That is the work Claude Code skills are good at. A skill is a folder with a SKILL.md file that tells Claude how to do one job, and Claude loads it when your request matches. The SaaS-specific ones already exist: skills for onboarding, signup flows, paywalls, pricing, competitor alternative pages, churn prevention and launches.
This guide maps those skills to the five jobs SaaS marketers ask about most: trials and PLG onboarding, pricing pages, comparison pages, churn emails, and launches. For each you get the skill names, the repo, an example prompt and what a good output should contain.
A note on method. This post is research-based. We read the repos, checked GitHub stats through the GitHub API on 2 November 2026, and verified paid prices on the live sales pages. We did not run controlled tests of output quality, so nothing below claims a skill will lift your trial conversion or cut churn by any number.
New to skills? Read what Claude Code skills are first.
The short answer: which skills should a SaaS marketer install?
Install Corey Haines’ marketingskills first. It has dedicated skills for onboarding, signup, paywalls, pricing, competitors, churn-prevention, emails and launch, which covers almost every SaaS-specific job in one free MIT pack. Add Anthropic’s Marketing plugin for campaign plans and brand review, and alirezarezvani/claude-skills if you want a second opinion with its own pricing-strategy, onboarding-cro and competitor-alternatives skills.
Paid packs are optional. The free repos cover the five jobs in this post.
The shortlist at a glance
| # | Skill or pack | Free or paid | SaaS jobs covered | GitHub stars (2 Nov 2026) | Last push |
|---|---|---|---|---|---|
| 1 | coreyhaines31/marketingskills | Free (MIT) | Onboarding, signup, paywalls, pricing, competitors, churn, emails, launch | ~57.9k | 31 Oct 2026 |
| 2 | Anthropic Marketing plugin (anthropics/knowledge-work-plugins) | Free (Apache-2.0) | Campaign plan, email sequence, competitive brief, brand review, performance report | ~34.4k (repo) | 1 Nov 2026 |
| 3 | alirezarezvani/claude-skills (marketing-skill folder) | Free (MIT) | Pricing strategy, onboarding CRO, signup CRO, paywall CRO, competitor alternatives, churn, launch strategy | ~29.1k (repo) | 31 Oct 2026 |
| 4 | kostja94/marketing-skills | Free (MIT) | Page generators including a pricing page generator | ~1.1k | 26 Oct 2026 |
| 5 | AgriciDaniel/claude-seo | Free (MIT) | SEO audits for comparison and alternatives pages | ~25.6k | 1 Nov 2026 |
| 6 | realjaymes/marketingagentskills | Free (MIT) | Product onboarding and activation lifecycle | 68 | 23 Oct 2026 |
| 7 | Inflectual Master Marketing Skills Bundle | Paid: $167 one-time | 167 marketing skills | n/a | n/a |
| 8 | SuperSkills | Paid: $50 | Skill pack | n/a | n/a |
| 9 | Contra Ultimate Claude SEO & AEO Skills Pack | Paid: $39 (shown against $79) | SEO and AEO | n/a | n/a |
| 10 | DataForSEO (API, used through MCP) | Paid: pay-as-you-go, $50 minimum top-up, $1 trial | Keyword and SERP data for comparison pages | n/a | n/a |
Stars are a popularity signal, not a quality score.
Why SaaS marketing needs different skills from general marketing
SaaS marketing is retention-weighted. A generic copywriting skill will write a strong homepage and then have nothing to say about day-three activation emails, a paywall prompt or a cancel flow. The skills worth installing know the vocabulary: trial, activation, aha moment, dunning, save offer, expansion.
You can see the difference in the skill descriptions themselves. The churn-prevention skill in marketingskills says it triggers on phrases like “cancel flow”, “save offer”, “dunning”, “failed payment recovery”, “win-back” and “involuntary churn”. Before it writes anything, it asks for your monthly churn rate split by voluntary and involuntary, active subscribers, average MRR per customer, and whether cancel is instant today. That is how a retention lead thinks, and it is what separates a SaaS skill from a prompt that says “write a churn email”.
The five SaaS jobs this post covers
- Trials and PLG onboarding. Signup flow, first-run experience, activation emails, upgrade prompts.
- Pricing pages. Tier structure, plan names, feature tables, annual discounts, FAQ.
- Comparison pages. “X vs Y” and “X alternatives” pages that rank and stay accurate.
- Churn emails. Cancel flow copy, save offers, dunning, win-back.
- Launches. Product Hunt, changelog, feature launch emails, launch week.
What generic skills miss
- They treat the signup as the conversion. In PLG the conversion is the first time the user gets value.
- They write pricing copy without asking about your value metric (seats, usage, projects).
- They write comparison pages that make claims about competitors they cannot verify.
- They write churn emails as guilt trips.
The skills below are built around those jobs. Each comes with a prompt you can paste.
The best free Claude Code skills for SaaS marketing
The three free packs that matter are marketingskills, the Anthropic Marketing plugin and alirezarezvani/claude-skills. The rest fill gaps.
1. marketingskills (Corey Haines)
Source: github.com/coreyhaines31/marketingskills · MIT · ~57.9k stars · last push 31 Oct 2026
The broadest SaaS-flavoured pack we found. Its skills folder includes onboarding, signup, paywalls, pricing, offers, competitors, competitor-profiling, churn-prevention, emails, launch, referrals, ab-testing, cro, product-marketing and revops, among others. Most skills read a shared product marketing context file first (the churn skill checks .agents/product-marketing.md or .claude/product-marketing.md), so you write your positioning once and every skill uses it.
Install: npx skills add coreyhaines31/marketingskills
Best for: SaaS teams of one to five who want one pack. Full review: marketingskills review.
2. Anthropic Marketing plugin
Source: github.com/anthropics/knowledge-work-plugins · Apache-2.0 · ~34.4k stars (whole repo)
The marketing plugin ships campaign-plan, email-sequence, competitive-brief, brand-review, content-creation, draft-content, performance-report and seo-audit. It is less SaaS-specific than marketingskills but strong on planning and review.
Install:
claude plugin marketplace add anthropics/knowledge-work-plugins
claude plugin install marketing@knowledge-work-pluginsMore in our Anthropic Marketing plugin review.
3. alirezarezvani/claude-skills (marketing-skill)
Source: github.com/alirezarezvani/claude-skills · MIT · ~29.1k stars (repo)
The marketing-skill folder contains pricing-strategy, onboarding-cro, signup-flow-cro, paywall-upgrade-cro, competitor-alternatives, churn-prevention, launch-strategy, email-sequence and marketing-context. Overlap with marketingskills is high, which is useful: run the same brief through both and compare.
4. kostja94/marketing-skills
Source: github.com/kostja94/marketing-skills · MIT · ~1.1k stars · last push 26 Oct 2026
Smaller library with page-level generators, including a pricing-page-generator listed on Claude Marketplaces. Good when you want a page scaffold rather than strategy.
5. claude-seo
Source: github.com/AgriciDaniel/claude-seo · MIT · ~25.6k stars
Not SaaS-specific, but comparison and alternatives pages are search pages. Use it to audit them after writing. See Claude Code skills for SEO.
6. realjaymes/marketingagentskills
Source: github.com/realjaymes/marketingagentskills · MIT · 68 stars · last push 23 Oct 2026
Small, young repo with a product-onboarding-activation skill covering onboarding through expansion. Low star count, so read the files before trusting it.
Paid SaaS marketing skill packs: what you get for the money
No paid pack we found is SaaS-specific. The paid options are broad marketing bundles, and the free repos above already cover the SaaS jobs in more depth than the sales pages describe. Buy one only if you want convenience or a specific author’s frameworks.
| Pack | Price (verified) | What the sales page says | Our read |
|---|---|---|---|
| Inflectual Master Marketing Skills Bundle | $167 one-time | 167 marketing skills | Largest count; check for SaaS lifecycle skills before buying. Source: inflectual.gumroad.com/l/master-marketing-claude-skills-bundle |
| SuperSkills | $50 | Skill pack | Source: superskills-one.vercel.app |
| Contra Ultimate Claude SEO & AEO Skills Pack | $39 shown vs $79 | SEO and AEO skills | Relevant to comparison pages only |
| DataForSEO | Pay-as-you-go, $50 minimum top-up, $1 trial | Keyword, SERP and backlink API | Data source, not a skill. Pairs with comparison page work |
You also need Claude Code itself. Claude Pro is $20 a month ($17 a month billed yearly) and includes Claude Code.
When paying makes sense
- You want a single vendor’s frameworks and do not want to compare repos.
- You need real search volume for “X vs Y” keywords. That means a data API such as DataForSEO, because no skill can invent search volume.
When it does not
- You only need the five jobs in this post. marketingskills has a skill for each.
- The seller shows no file preview. You cannot read what will run in your terminal.
Trials and PLG onboarding: skills, prompts and outputs
Use signup for the signup form, onboarding for the first-run experience and activation emails, and paywalls for the upgrade prompt. The alirezarezvani equivalents are signup-flow-cro, onboarding-cro and paywall-upgrade-cro.
PLG onboarding fails in a predictable place: between signup and the first moment of value. A skill helps because it forces you to define that moment before writing copy.
Example prompt
Use the onboarding skill. Our product is a scheduling tool for clinics. Free trial is 14 days, no card. The activation event is “first appointment booked through the widget”. Map the first-run checklist, write a 5-email trial sequence keyed to behaviour (activated vs not activated), and write the in-app prompt shown when a trial user hits the seat limit.
What a good output should contain
- A stated activation event and the steps to reach it, ideally three to five.
- Two email branches: one for users who activated, one for users who stalled.
- Emails triggered by behaviour, not only by day number.
- An empty-state message for the first dashboard view.
- An upgrade prompt tied to a limit the user just hit, with the plan that removes it.
- A list of events to track in your analytics tool.
What to check before shipping
The skill does not know your real activation rate. If it suggests a target (“aim for X% activation”), treat that as unsourced unless it cites data. Your own product analytics should set the baseline.
Growth teams will find more in Claude Code skills for growth marketers.
Pricing pages: skills, prompts and outputs
Use marketingskills pricing for strategy and page copy, alirezarezvani pricing-strategy as a second pass, and kostja94 pricing-page-generator if you want a page structure fast.
Pricing pages are where SaaS copy meets finance. A good skill asks about your value metric, your segments and your sales motion before it names a tier.
Example prompt
Use the pricing skill. We charge per seat, $12 and $29 tiers, plus enterprise. Most customers are 5 to 20 person agencies. Annual discount is 2 months free. Rewrite our pricing page: tier names, one-line tier descriptions, a feature comparison table, the annual toggle copy and 8 FAQs from our support tickets (pasted below).
What a good output should contain
- One sentence per tier that says who it is for, not what it includes.
- A comparison table grouped by job, not a 40-row feature dump.
- Annual pricing stated as a real number your billing system charges.
- FAQs pulled from your pasted tickets, not invented questions.
- A note on which tier to highlight and why.
Watch the numbers
The alirezarezvani pricing-strategy skill page, as indexed by skills.sh, includes a rule of thumb that a 20 to 30% price increase brings 5 to 15% extra churn. We could not find a primary source for that range in the skill, so treat it as a planning heuristic, not a benchmark. Never let a skill put “save 40%” on your page unless your actual prices produce 40%.
Landing page specifics live in Claude Code skills for landing page copy.
Comparison pages: skills, prompts and outputs
Use marketingskills competitors and competitor-profiling, or alirezarezvani competitor-alternatives, to draft “X vs Y” and “X alternatives” pages, then audit them with claude-seo. The Anthropic plugin’s competitive-brief is good for the internal research doc that comes first.
Comparison pages are high-intent and high-risk. They rank for buyers who are close to a decision, and every claim about a rival is a claim you have to stand behind.
Example prompt
Use the competitors skill. Build a “[Our product] vs [Competitor]” page. Use only the facts in the pasted research file (their public pricing page, docs and changelog, captured today). Flag any row in the comparison table where we lack a source. Include a “who should pick [Competitor]” section.
What a good output should contain
- A comparison table where every competitor cell maps to a source URL and a capture date.
- An honest “when the other tool is the better fit” section. Buyers trust pages that admit trade-offs.
- A last-updated date on the page.
- No invented reviews, ratings or customer counts.
- Schema suggestions and internal links to your pricing page.
The legal line
The US Federal Trade Commission allows truthful comparative advertising and says comparisons should be clearly identified, truthful and non-deceptive (FTC Statement of Policy Regarding Comparative Advertising). The FTC’s 2024 rule on consumer reviews and testimonials (16 CFR Part 465) bans fake reviews and testimonials, including AI-generated ones that misrepresent experience. Outside the US, check local rules; the EU and UK have their own comparative advertising rules. None of this is legal advice.
For keyword data behind these pages, see Claude Code skills for keyword research.
Churn emails and cancel flows: skills, prompts and outputs
Use marketingskills churn-prevention for cancel flows, save offers and dunning, and its emails skill for post-cancel win-back sequences. The skill description itself points win-back work to emails and in-app upgrade work to paywalls.
Churn has two halves. Voluntary churn is a customer choosing to leave. Involuntary churn is a failed card. The churn skill handles both, and it asks which one you have before writing.
Example prompt
Use the churn-prevention skill. Monthly churn is [your figure], mostly voluntary. We cancel instantly today. Design a cancel flow with an exit survey (5 reasons), one save offer per reason, and a 3-email dunning sequence for failed payments. Then write a 3-email win-back sequence for 30, 60 and 90 days after cancel.
What a good output should contain
- Exit survey reasons mapped to a specific response (pause for “not using it right now”, downgrade for “too expensive”, help for “missing feature”).
- Save offers that a customer can decline in one click.
- Dunning emails with a direct card-update link and a clear date when access ends.
- Win-back emails that lead with what changed in the product, not guilt.
Compliance limits
Commercial email in the US falls under CAN-SPAM: no deceptive subject lines, a working unsubscribe, and your physical address (FTC CAN-SPAM Act: A Compliance Guide for Business). Transactional dunning emails have more room, but marketing content inside them can pull them back under the rules. On cancellation: the FTC’s 2024 “click-to-cancel” amendments to the Negative Option Rule were vacated by the Eighth Circuit in July 2025, but the Restore Online Shoppers’ Confidence Act still applies, and several US states have their own auto-renewal laws. Design cancel flows to be easy to complete. A save offer is fine; a maze is a legal and brand risk.
More on lifecycle email in Claude Code skills for email marketing.
Launches: skills, prompts and outputs
Use marketingskills launch for the plan and assets, alirezarezvani launch-strategy as a cross-check, and the Anthropic plugin campaign-plan if you need a dated plan with owners.
SaaS launches are rarely one day. There is a feature launch to existing users, a Product Hunt or community launch to new ones, and a changelog entry that has to stay accurate for years.
Example prompt
Use the launch skill. We ship [feature] on [date]. Audience: existing paid users and trial users. Channels: email, in-app, changelog, LinkedIn, Product Hunt. Write a launch plan with dates, the changelog entry, two emails (paid vs trial), an in-app announcement and a Product Hunt tagline and first comment.
What a good output should contain
- A timeline with pre-launch, launch day and the week after.
- Separate messages for existing users (what changes for them) and prospects (why it matters).
- A changelog entry written as fact, with no superlatives.
- A list of proof assets you still need (screenshots, a short demo, a customer quote you actually have permission to use).
FTC endorsement rules at launch
Launches lean on social proof. If you pay or give free access to people who post about you, the FTC Endorsement Guides (16 CFR Part 255) require that connection to be disclosed clearly. Do not let a skill draft “testimonials” for you. Founders running their own launches should also read Claude Code skills for founders.
A SaaS marketing workflow that chains these skills
Write one product marketing context file, then run research, pages, lifecycle and launch skills in that order, auditing at the end. The shared context file is what keeps tier names, ICP and positioning consistent across every output.
| Step | Skill | Output |
|---|---|---|
| 1 | marketingskills product-marketing | Context file: ICP, positioning, value metric, proof you have |
| 2 | Anthropic competitive-brief | Internal research doc with sources |
| 3 | pricing | Pricing page draft |
| 4 | competitors | Comparison pages with sourced tables |
| 5 | signup and onboarding | Signup copy, activation emails |
| 6 | paywalls | Upgrade prompts |
| 7 | churn-prevention and emails | Cancel flow, dunning, win-back |
| 8 | launch | Launch plan and assets |
| 9 | claude-seo and Anthropic brand-review | SEO and voice audit |
Where to keep it
Commit the context file and skill outputs to a repo. When pricing changes, update the context file and rerun steps 3, 4 and 6. Product marketers will find more on positioning in Claude Code skills for product marketers.
Human checkpoints
Put a person at steps 3, 4 and 7. Pricing numbers, competitor facts and cancel flows carry legal and revenue risk, and no skill can check them against your billing system or your rival’s current page.
Common mistakes SaaS teams make with Claude Code skills
The biggest mistake is letting a skill invent proof: customer counts, conversion lifts, review ratings or competitor features. Skills are trained to write persuasive copy, and persuasive copy asks for proof you may not have.
Six mistakes worth avoiding
- Skipping the context file. Without it, every skill asks the same questions and gives slightly different answers.
- Trusting benchmarks inside skills. Numbers like “good trial conversion is X%” often have no source in the skill. Ask where they came from.
- Comparison tables without capture dates. Competitors change pricing. A stale table becomes a false claim.
- Hard cancel flows. Save offers are fine. Hiding the cancel button is a legal and reputation risk.
- Installing three overlapping packs at once. Two skills with the same trigger words can fight over a request. Install one, learn it, add the next.
- Not reading scripts. Some skills run code. Read the folder first. Our install guide covers safe installs.
A quick fix for each
Write the context file, ask for sources, add dates, keep cancel to two clicks or fewer, add packs one at a time, and read before you install.
How to install these skills
Three routes: npx skills add owner/repo, the plugin commands for Anthropic’s marketplace, or copying a skill folder into ~/.claude/skills/.
npx skills add coreyhaines31/marketingskills
npx skills add alirezarezvani/claude-skills
claude plugin marketplace add anthropics/knowledge-work-plugins
claude plugin install marketing@knowledge-work-pluginsThen start Claude Code in your marketing repo and ask for a job by name, such as “use the churn-prevention skill”. Not a terminal person? See Claude Code skills for non-developers.
Licensing note
marketingskills, claude-skills, claude-seo and kostja94/marketing-skills are MIT. The Anthropic knowledge-work-plugins repo is Apache-2.0. Anthropic’s separate anthropics/skills repo includes docx, pdf, pptx and xlsx skills that are source-available, not open source, so check the licence before redistributing them.
What the community says
We could not fetch Reddit threads directly for this post, so we are not quoting any. Search results surfaced mirrored discussions about SaaS founders packaging their own products as Claude Code skills and a GTM plugin advertising 166 marketing skills, but we did not read the original reddit.com threads, so we make no claims about what they say. If you want practitioner opinion, search r/SaaS and r/ClaudeAI for the skill name you are considering.
What to look for in threads
- Reports of skills overwriting each other or triggering on the wrong request.
- Whether people use the outputs as drafts or ship them directly.
- Complaints about outdated install commands, which signal an unmaintained repo.
FAQ
What are the best Claude Code skills for SaaS marketing?
coreyhaines31/marketingskills covers the most SaaS jobs in one free pack: onboarding, signup, paywalls, pricing, competitors, churn prevention, emails and launch. Add the Anthropic Marketing plugin for planning and review.
Is there a Claude Code skill for PLG onboarding?
Yes. marketingskills has onboarding and signup, alirezarezvani/claude-skills has onboarding-cro and signup-flow-cro, and realjaymes/marketingagentskills has product-onboarding-activation.
Can a Claude Code skill write my pricing page?
It can draft tiers, descriptions, the comparison table and FAQs. You still need to check every number against your billing system.
Which skill builds comparison or alternatives pages?
marketingskills competitors or alirezarezvani competitor-alternatives. Audit the result with claude-seo.
Are comparison pages legal?
In the US, truthful comparative advertising is allowed under FTC policy. Claims must be accurate and substantiated. Check local law elsewhere and get legal review for anything contested.
Is there a skill for churn and cancel flows?
Yes, churn-prevention in both marketingskills and alirezarezvani/claude-skills. It covers cancel flows, save offers and dunning.
Can Claude Code send my churn emails?
Skills write the emails. Sending happens in your email or billing tool. Connecting a sending tool through MCP is possible, but review every send before it goes out.
Do SaaS churn emails need to follow CAN-SPAM?
Marketing emails do. Transactional billing emails have more room, but adding promotional content can bring them under the rules. See the FTC CAN-SPAM compliance guide.
Is the FTC click-to-cancel rule in force?
The 2024 amendments were vacated by the Eighth Circuit in July 2025. ROSCA and state auto-renewal laws still apply, so easy cancellation is still the safe design.
Which skill helps with a Product Hunt launch?
marketingskills launch or alirezarezvani launch-strategy. Both plan timing and channels.
Are paid SaaS skill packs worth it?
None we found is SaaS-specific. The Inflectual bundle is $167 one-time, SuperSkills is $50. The free packs cover the jobs in this post.
How much does Claude Code cost?
Claude Pro is $20 a month, or $17 a month billed yearly, and includes Claude Code.
Can I use these skills if I am not technical?
Yes, with some setup. You run a few install commands once, then work in plain language. See our guide for non-developers.
Will these skills improve my trial conversion rate?
We have not tested that and found no independent study measuring it. Treat any claimed lift as unproven until you A/B test it yourself with the ab-testing skill.
Can skills make up testimonials for my launch?
They can, and you should not let them. FTC rules ban fake reviews and testimonials, including AI-generated ones.
Do I need DataForSEO for comparison pages?
Only if you want real search volume. It is pay-as-you-go with a $50 minimum top-up and a $1 trial.
Sources and methodology
- GitHub API (
gh api repos/OWNER/REPO), checked 2 November 2026, for stars, licence, last push and archived status of every repo listed. - Skill folder listings read directly from github.com/coreyhaines31/marketingskills/tree/main/skills and github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills.
- Churn skill description and intake questions: coreyhaines31/marketingskills
skills/churn-prevention/SKILL.md. - Pricing heuristic: skills.sh/alirezarezvani/claude-skills/pricing-strategy.
- FTC Statement of Policy Regarding Comparative Advertising: ftc.gov/legal-library/browse/statement-policy-regarding-comparative-advertising
- FTC Trade Regulation Rule on the Use of Consumer Reviews and Testimonials, 16 CFR Part 465: ecfr.gov/current/title-16/chapter-I/subchapter-D/part-465
- FTC Endorsement Guides, 16 CFR Part 255: ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255
- FTC CAN-SPAM Act: A Compliance Guide for Business: ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business
- Paid prices from the live pages: inflectual.gumroad.com/l/master-marketing-claude-skills-bundle, superskills-one.vercel.app, Contra listing, dataforseo.com/pricing.
This post is research-based. We did not hands-on test output quality.
Your next step
Write your product marketing context file today, install marketingskills, and run the churn-prevention skill against your current cancel flow. It is the job with the clearest revenue line and the fewest moving parts, and the gap between your flow and its checklist will tell you whether the rest of the pack is worth your time.
