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Schema markup generator

Q: Which schema type should I use?

Article/BlogPosting for posts, authorship plus recency. FAQPage for Q&A blocks, since it mirrors how AI retrieval works. Person for your author or about page, the entity AI links you by. HowTo for step-by-step guides. Add Organization and BreadcrumbList sitewide too.

Q: JSON-LD or microdata?

Always JSON-LD. It's Google's recommended format, it's cleaner to maintain (a single script block in the head), and it consistently outperforms microdata/RDFa for machine comprehension.

Q: Where do I paste the code?

Inside a <script type="application/ld+json"> tag in the <head> (or anywhere in the body) of the relevant page. Validate it with Google's Rich Results Test before you deploy.

Produce valid JSON-LD for the structured-data types AI engines and Google actually read - FAQPage, Article, Person, and HowTo. Fill the fields, copy the code. No signup.

FAQPage Article Person HowTo

Q&A pairs - one per line, format: Question | Answer

Validate ↗

JSON-LD

Pick a type, fill the fields, and hit Generate.

01 Why it matters

Schema is how machines read your entity

Structured data doesn't change your words. It labels them so a machine knows what they mean. About 71% of pages ChatGPT cites and 65% of Google AI-Mode citations carry structured data. It won't single-handedly get you cited, ChatGPT reads JSON-LD as plain text, but it powers Google's Knowledge Graph and AI Overviews. It's the cheapest trust signal you can add.

Priorities: Organization for entity resolution, Article for authorship and recency, FAQPage because it mirrors the Q&A format AI retrieval uses, and Person, with a full sameAs array, to build the author entity that ties all your content together.

FAQ

Frequently asked questions

Which schema type should I use?

Article/BlogPosting for posts, authorship plus recency. FAQPage for Q&A blocks, since it mirrors how AI retrieval works. Person for your author or about page, the entity AI links you by. HowTo for step-by-step guides. Add Organization and BreadcrumbList sitewide too.

Does schema get me cited by ChatGPT?

Indirectly. A controlled test showed ChatGPT reads JSON-LD as raw text. So schema's biggest payoff is with Google AI Overviews, via the Knowledge Graph, and rich results. Still worth doing, ~71% of pages ChatGPT cites carry structured data, but pair it with the on-page tactics that matter more.

JSON-LD or microdata?

Always JSON-LD. It's Google's recommended format, it's cleaner to maintain (a single script block in the head), and it consistently outperforms microdata/RDFa for machine comprehension.

Where do I paste the code?

Inside a <script type="application/ld+json"> tag in the <head> (or anywhere in the body) of the relevant page. Validate it with Google's Rich Results Test before you deploy.