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Which keywords trigger AI Overviews?

Paste your keywords and get an instant AI Exposure Score. See which queries likely show a Google AI Overview, and how much of your traffic is exposed to click loss. Based on published trigger-rate data by query type.

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AI Exposure Score (0–100)
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keywords likely triggering AIOs
KeywordQuery typeAIO likelihoodEst. CTR loss
01 How it works

Trigger rates by query type

AI Overviews don't appear evenly - they cluster on informational and comparison queries and stay away from transactional ones. This tool classifies each keyword by pattern and applies the published rates:

Query typePatternAIO trigger rate
Comparison"X vs Y", "versus"~95%
Review / Best"best…", "top…", "review"~86%
Questionhow / what / why / can / does…~86%
Informationalgeneral, no buy intent~50%
Commercial / Transactionalbuy / price / deal / near me<10%

The AI Exposure Score is the average trigger likelihood across your keywords. The estimated CTR loss on triggered queries uses the Ahrefs figure of ~58% for the #1 position. It's a directional estimate. For exact live AIO presence per keyword, pair it with a SERP tracker.

02 Why it matters

You can't fix what you can't see

Most sites have no idea what share of their keywords now return an AI answer instead of a list of links. If 60% of your traffic sits on high-trigger queries, a big chunk of your organic clicks is being quietly absorbed. The only durable fix is to become the source the AI Overview cites. This checker is step one: see the exposure, then price it and fix it.

FAQ

Frequently asked questions

How does this estimate AI Overview exposure without a SERP API?
It classifies each keyword by query pattern and applies published trigger rates. Comparison, "X vs Y," queries trigger AI Overviews ~95% of the time. Question queries ~86%. Review or "best" queries ~86%. General informational ~50%. Commercial or transactional queries under ~10%. It's a fast directional estimate. For exact, live per-keyword AIO presence, you'd need a SERP-tracking tool.
What counts as "at risk"?
Any keyword likely to show an AI Overview is at risk of losing clicks. The #1 result loses roughly 58% of its clicks when an AIO appears, per Ahrefs, 2025. High-likelihood informational and comparison queries are where the damage concentrates.
My whole list is high-risk. Now what?
That means AI search is reshaping your niche. The fix isn't to abandon those keywords. It's to get cited inside the AI Overview. Start with the 9 tactics for getting cited by ChatGPT, then quantify the money at stake with the Traffic-Loss Calculator.
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