Every guide here is tested on real sites before it's published - no recycled listicles. Deep, practical writing on GEO / AI search, technical SEO, and the original experiments behind getting cited by ChatGPT, Perplexity, and Google AI Overviews.
The evidence-backed timeline and playbook for taking a brand-new site from launch to its first citations in Bing, Perplexity, ChatGPT and AI Overviews.
ChatGPT search runs on Bing's index - so getting into Bing is the fastest path to your first AI citation. Here's the full playbook.
I deployed llms.txt and read the server logs for 90 days. Here is what the data - and the largest studies - actually say.
The most-confused pair in AI SEO. One is a training crawler, one gets you cited - plus every other AI bot and exactly what to allow or block.
The Princeton-backed levers - statistics, quotes, structure, freshness - that actually move AI citations.
A complete technical checklist to make a site under 500 pages fully legible to Google, Bing and the AI answer engines.
New field notes and studies land in the newsletter first - with the raw data behind them. Join the marketers reading The Lab.
Each pillar is a growing cluster. Start with the fundamentals, then go deep.
Getting cited by ChatGPT, Perplexity, Gemini & AI Overviews.
Schema, llms.txt, crawlers, IndexNow - the plumbing AI reads.
Original experiments and numbers you can't get elsewhere.