Growth marketer, Webflow builder, and a full-time operator. I'm documenting a brand-new site's climb into Google and the AI engines - in public, with every metric, win, and dead end on the record.
Most SEO content in 2026 is recycled advice from teams who haven't run a fresh experiment in years. Meanwhile the ground is moving fast: AI Overviews now appear on nearly half of Google searches, ChatGPT and Perplexity are becoming where people actually ask questions, and nobody - including the "experts" - has fully figured out the new rules.
So I decided to do the opposite of guessing. I'm documenting a brand-new site's climb into Google and the AI engines from day zero - publishing the real numbers, the tactics that worked, and the ones that flopped. If it gets cited by ChatGPT, I'll show you exactly what earned it. If it doesn't, I'll show you that too.
The resource I wish existed - so I'm building it in the open.
My background is growth marketing and SEO: building websites, running content and technical SEO, and turning technical products into demand. This site is where I put that to the test in public.
Every claim comes with a screenshot, a number, or a public log. If I can't prove it, I don't publish it.
Nothing here is theory. Tactics are run on live sites - mine and clients' - before they become a guide.
Your time is the scarce resource. Lead with the answer, keep the depth underneath for when you want it.
AI search is new and half the advice online is guessing. When something's unproven, I say so.
The field notes in your inbox - one thing I tested, the raw numbers behind it, and what it means for getting cited by AI.
