Claude Code Skills for Social Media Managers: 12 Free and Paid Picks (2026)

You run five platforms. Each one wants a different length, a different hook, a different hashtag habit, and a reply within the hour. A generic chatbot prompt gives you one bland post and asks you to fix it five times.

Quick pick: start with the free charlie947/social-media-skills (voice-first, LinkedIn and Reels) and the social skill in Corey Haines’ marketingskills, add Anthropic’s free Marketing plugin for brand review, then connect a scheduling MCP such as Buffer or Ayrshare if you want drafts pushed into a queue.

Claude Code skills fix the repeat work. You write the rules once (your voice, your platform specs, your posting calendar) and Claude loads them every time the task comes up. This guide lists the skills worth installing in November 2026, free and paid, with the exact install command from each README, star counts pulled from the GitHub API on 2026-11-01, and the scheduling MCP servers that can push drafts into a queue.

No hype, no “I tested 40 tools” story. Every number below links to where it came from. Anything we could not confirm is labelled.

What are Claude Code skills for social media managers?

Short answer: A Claude Code skill is a folder with a SKILL.md file that tells Claude how to do one job, such as writing a LinkedIn post in your voice or turning a blog post into a carousel. Skills live in ~/.claude/skills (all projects) or .claude/skills (one project), or they ship inside plugins. Claude reads the skill’s description and loads it when your request matches.

If you are new to the format, start with what Claude Code skills are and then how to install them.

For social media work, skills sit in three layers:

Layer	What it holds	Example
Context	Your voice, audience, banned phrases, brand rules	voice.md, about-me.md
Craft	Platform rules and formats	LinkedIn post writer, carousel builder, caption and hashtag skill
Action	Tools that touch the outside world	Buffer, Ayrshare or Postiz MCP servers that schedule or publish

The context layer matters most. A carousel skill with no voice file writes like everyone else. The best social packs below either ship a voice builder or expect you to supply one. Our brand voice skills guide covers that layer in depth.

How skills get installed

There are three routes, and you should use whichever the repo README names:

1. npx skills: npx skills add owner/repo copies skills into your agent’s folder. Used by coreyhaines31/marketingskills.
2. Plugin marketplace: /plugin marketplace add owner/repo then /plugin install <name>. Plugin names differ per repo, so copy them from the README, never guess.
3. Manual copy: clone the repo and copy a skill folder into ~/.claude/skills/.

Takeaway: a skill is a reusable playbook, and the voice file is what makes its output sound like you.

The best free Claude Code skills for social media managers

Short answer: The strongest free options in November 2026 are charlie947/social-media-skills (voice-first, LinkedIn and Reels), the social skill in coreyhaines31/marketingskills, the social-media-manager trio in alirezarezvani/claude-skills, and Anthropic’s official Marketing plugin. All are on GitHub, and all but one carry an MIT license.

Star counts and last-push dates below come from gh api repos/OWNER/REPO on 2026-11-01. Stars measure attention, not quality, so read the SKILL.md before you trust any of them.

1. charlie947/social-media-skills (free, MIT)

• Source: github.com/charlie947/social-media-skills
• Stars / last push: 4,502 / 2026-10-18
• What it does: 17 standalone skills, per the README. voice-builder interviews you and reads 3 to 5 writing samples to produce about-me.md and voice.md, which every other skill reads first. Others include post-writer (LinkedIn drafts), profile-optimizer, graphic-designer (HTML/CSS to PNG, or a Gemini image prompt), post-scorer, and reels-scripting.
• Install (Claude Code):

/plugin marketplace add charlie947/social-media-skills
/plugin install social-media-skills

• Good for: LinkedIn-heavy managers and anyone who wants voice matching first. The README is honest that this is a public toolkit, not the author’s full private system.
• Watch out: post-scorer and reels-scripting lean on Apify and Gemini for some features, which means separate accounts and costs.

2. coreyhaines31/marketingskills, social skill (free, MIT)

• Source: github.com/coreyhaines31/marketingskills
• Stars / last push: 57,803 / 2026-10-31
• What it does: The social skill handles creating, scheduling and improving content for LinkedIn, X, Instagram and more. The same repo ships content-strategy, community-marketing, influencer-marketing, image, video and copywriting, which a social manager will touch weekly.
• Install:

npx skills add coreyhaines31/marketingskills --skill social

or the full plugin:

/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills

• Good for: Teams that also run SEO, email and launches. See our marketer skills roundup.

3. alirezarezvani/claude-skills, marketing plugin (free, MIT)

• Source: github.com/alirezarezvani/claude-skills
• Stars / last push: 29,110 / 2026-10-31
• What it does: The marketing plugin holds 43 skills (README count). Three are social: social-content, social-media-manager and social-media-analyzer (found in marketing-skill/skills/).
• Install:

/plugin marketplace add alirezarezvani/claude-skills
/plugin install marketing-skills@claude-code-skills

• Good for: Analysts who want a reporting skill next to the writing one.

4. anthropics/knowledge-work-plugins, Marketing plugin (free, official)

• Source: github.com/anthropics/knowledge-work-plugins
• Stars / last push: 34,325 / 2026-11-01
• What it does: Anthropic’s own Marketing plugin ships content-creation, draft-content, campaign-plan, brand-review, competitive-brief and performance-report. None is social-only, but brand-review is a useful gate before anything posts.
• Install:

claude plugin marketplace add anthropics/knowledge-work-plugins
claude plugin install marketing@knowledge-work-plugins

The README shows the pattern with sales@knowledge-work-plugins; the folder for this one is marketing.

5. ComposioHQ/awesome-claude-skills (free directory)

• Source: github.com/ComposioHQ/awesome-claude-skills
• Stars / last push: 78,504 / 2026-09-18 (no license file detected by the API)
• What it is: A curated list, not a skill. Use it to find niche platform skills. Vet each linked repo yourself.

6. Directories worth browsing

Directory	What you find there	Caution
claudemarketplaces.com	Pages per skill with install snippets	Mirrors GitHub, check the source repo
claudskills.com	Registry with its own quality score	The score is the registry’s, not an independent audit
skills.sh	Listings for npx skills installs	Same as above
mcpmarket.com	A social media management category, many pages deep	Quality varies widely

Takeaway: start with one voice-first pack and one generalist pack. Five overlapping social skills will fight each other for the same trigger words.

Paid skill packs and SaaS-backed options

Short answer: Paid packs make sense when you want a large, pre-organised library and do not want to vet GitHub repos. In November 2026 the main paid options relevant to social managers are the Inflectual Master Marketing Skills Bundle ($167 one-time on Gumroad) and SuperSkills ($50), plus SaaS vendors like Ayrshare whose Claude Code plugin is free but needs a paid API plan.

Inflectual “Master Marketing Skills Bundle” ($167 one-time)

• Source: inflectual.gumroad.com/l/master-marketing-claude-skills-bundle
• Price: $167, confirmed from the page’s product:price:amount meta tag on 2026-11-01.
• What it covers: A broad marketing bundle. Search snippets describe a social media section with skills for X, LinkedIn, TikTok and YouTube hooks. We could not confirm the exact skill count from the page, so treat it as unconfirmed.
• Install: Download from Gumroad and copy the folders into ~/.claude/skills/, per the seller’s instructions.

SuperSkills ($50)

• Source: superskills-one.vercel.app
• Price: $50, verified 2026-11-01.
• What it covers: A general skills pack. We have not confirmed which social-specific skills it includes, so check the listing before buying for social work.

Contra “Ultimate Claude SEO & AEO Skills Pack” ($39, shown against $79)

• Source: contra.com/products/fE9zVnna-the-ultimate-claude-seo-and-aeo-skills-pack
• Why it is here: It is an SEO pack, not a social pack. Mention it only if you also own the blog that your social posts repurpose. Our SEO skills guide covers it properly.

Ayrshare Claude Code plugin (free plugin, paid API)

• Source: ayrshare.com/docs/additional/mcp-claude-code-plugin, open-source repo ayrshare/ayrshare-social-media-api-claude-plugin
• What it does: Bundles Ayrshare’s MCP server, a setup command, agents, skills and a confirmation hook. Per the docs, the agent validates each post against the target network’s rules and asks you to confirm before anything goes live.
• Install:

claude plugin marketplace add ayrshare/ayrshare-social-media-api-claude-plugin
claude plugin install ayrshare@ayrshare

• Price: The plugin is free. Ayrshare’s API is paid, and the docs say profiles and sub-profiles need the Business plan or Enterprise. We could not confirm a single current plan price from the pricing page, so check ayrshare.com/pricing yourself.

Skipped on purpose

We left out any pack that sells with countdown timers or “X days only” banners, including Claude Skills 360 and one vendor’s “10 DAYS ONLY” hooks bundle. Fake urgency on the sales page is a fair signal about claims inside the product.

Free vs paid: comparison table

Short answer: Free GitHub packs cover nearly every social task if you are willing to read a README and build a voice file. Paid packs save vetting time. Scheduling tools cost money no matter which skill you pick, because the API is the paid part.

Option	Type	Price (2026-11-01)	Social coverage	Install
charlie947/social-media-skills	GitHub, MIT	Free	Voice, LinkedIn, Reels, graphics, scoring	/plugin marketplace add charlie947/social-media-skills
coreyhaines31/marketingskills	GitHub, MIT	Free	social, community, influencer, image, video	npx skills add coreyhaines31/marketingskills --skill social
alirezarezvani/claude-skills	GitHub, MIT	Free	social-content, manager, analyzer	/plugin install marketing-skills@claude-code-skills
Anthropic Marketing plugin	Official	Free	Drafting, brand review, reports	claude plugin install marketing@knowledge-work-plugins
Inflectual Master Marketing Bundle	Gumroad	$167 one-time	Broad, includes social hooks (count unconfirmed)	Download, copy to ~/.claude/skills
SuperSkills	Paid pack	$50	Social coverage unconfirmed	Per seller
Contra SEO & AEO Pack	Contra	$39 (shown against $79)	SEO only	Download
Ayrshare plugin	SaaS	Plugin free, API paid (pricing not confirmed)	Publish, history, analytics	claude plugin install ayrshare@ayrshare
ahernan2/buffer-mcp	GitHub	Free code, Buffer account needed	Buffer queue via GraphQL API	Per README

Skills by task: calendars, platform posts, carousels and repurposing

Short answer: Map each recurring task to one skill. A calendar skill plans, a platform skill writes, a carousel skill structures slides, and a repurposing skill fans one source into many. Keep one owner per task so Claude picks the right skill every time.

Content calendars

A calendar skill should output a table, not prose: date, platform, pillar, format, hook, CTA, asset needed, owner. Feed it your launch dates and holidays. The content-strategy skill in coreyhaines31/marketingskills and campaign-plan in Anthropic’s Marketing plugin both plan at this level. If neither fits, a 40-line custom SKILL.md that writes a CSV is easy to build; see how to build a Claude Code skill.

Platform-native posts

“Platform-native” means the post obeys each app’s limits and habits. Put these rules in your skill as hard checks:

Platform	Hard limit to encode	Native habit
X	280 characters for non-Premium accounts	Hook in line one, threads for depth
LinkedIn	3,000 characters per post	First two lines before “see more” carry the post
Instagram	2,200-character caption, 30 hashtags max	Caption supports the visual
Threads	500 characters per post	Conversational, reply-led
TikTok	Caption limit has changed several times; check current app	Script the first 2 seconds

Character limits change. Store them in one platform-rules.md your skills read, and update it in one place. LinkedIn writers should also read our LinkedIn post skills guide.

Carousels

A good carousel skill writes one idea per slide, a hook slide, a payoff slide and a caption. charlie947’s graphic-designer renders HTML/CSS to a PNG when rendering is available. For a strict slide method, a skill that enforces “one big idea, one line per slide” beats a free-form prompt.

Repurposing

Repurposing is where skills pay back fastest. One source (a blog post, podcast transcript, or webinar) becomes a LinkedIn post, an X thread, three Threads posts, an Instagram carousel outline and a TikTok script. Write the skill so it quotes the source for every claim, which stops Claude from inventing stats in the remix. Writers handling the source material can pair this with content writer skills. YouTubers should see skills for YouTubers.

Takeaway: one task, one skill, one shared rules file.

Captions, hashtags and community replies

Short answer: Caption and hashtag skills work best as editors, not authors: you give the visual and the point, the skill writes three caption lengths and a short hashtag set drawn from a list you approve. Reply skills should draft, never send, and should escalate complaints, legal questions and anything about refunds to a human.

Caption and hashtag rules worth encoding

• Write three versions: short (one line), medium (two to three lines), long (story).
• Pull hashtags from an approved list in hashtags.md grouped by pillar. Do not let Claude invent tags; it cannot see live hashtag volumes.
• Put the CTA in the caption only once.
• Flag any caption that names a person or brand so you can check tagging.

Community replies

A reply skill reads a comment, classifies it (praise, question, complaint, spam, crisis) and drafts a reply in your voice. The classification step is the useful part, because it tells you which comments need a human. Rules to include:

1. Never promise refunds, timelines or fixes.
2. Escalate anything mentioning legal, safety, health or a journalist.
3. Match the commenter’s length. A one-word comment gets a short reply.
4. Draft only. A human posts.

The draft-only rule matters more once you connect a publishing MCP, which is the next section.

Scheduling-tool MCPs: Buffer, Ayrshare, Postiz and others

Short answer: As of 2026-11-01 we found no official Buffer MCP server. A community server, ahernan2/buffer-mcp, uses Buffer’s GraphQL API. Ayrshare ships an official MCP server and Claude Code plugin. Postiz has a community MCP. Typefully appears only through third-party hosts in our search. Use any of them with a confirm-before-publish step.

Tool	MCP status	Source	Notes
Buffer	Community only	ahernan2/buffer-mcp (4 stars, last push 2026-03-14)	Built on Buffer’s GraphQL API (public beta, per README). Needs a Buffer API key and Node 20+. Small project, review the code first.
Ayrshare	Official	Ayrshare MCP docs	claude mcp add --transport http ayrshare https://api.ayrshare.com/mcp --header "Authorization: Bearer YOUR_API_KEY"
Postiz	Community	antoniolg postiz-mcp listing	Needs POSTIZ_API_KEY. A rate limit of 30 requests per hour is reported for the Postiz API; unconfirmed by us.
Typefully	No official MCP found	Third-party hosts only	Treat hosted wrappers as you would any app holding your API key
Composio	Hosted toolkits	Composio Ayrshare toolkit	Alternate route to several social APIs

Third-party hosted MCPs hold your API token. If a vendor page makes claims you can check and they are wrong, assume other claims may be too.

Platform automation rules you must not break

Short answer: Every major platform restricts automated posting and engagement. Use skills to draft and schedule through approved APIs, and keep a human on likes, follows, DMs and replies. Breaking platform rules can get an account restricted.

The rules, in plain terms (always read the current policy page before you automate):

• X: The X automation rules ban automated bulk likes, follows and spammy replies, and require API use for posting. Scheduling your own posts through the API is fine.
• Meta (Instagram, Threads, Facebook): Publishing must go through the official Graph APIs or approved partners. Scraping and unofficial bots break the terms.
• LinkedIn: The User Agreement bans bots and automated activity on the site outside approved APIs. Browser automation that posts or comments as you is the risky pattern.
• TikTok: Posting through the Content Posting API requires an approved app. Unapproved tools risk the account.

How this shapes your skill setup:

1. Skills write and check drafts locally. That carries no platform risk.
2. MCP servers that use official APIs (Ayrshare, Buffer via its API) can schedule.
3. Add a confirmation hook so nothing publishes without a “yes”. Ayrshare’s plugin ships one.
4. Never let a skill run likes, follows or DMs on a loop.

Agencies managing client accounts should also read skills for marketing agencies.

A starter stack and setup checklist

Short answer: Install one voice-first pack, one generalist marketing pack, write a shared platform-rules file, and add a scheduling MCP only after drafts consistently pass your review. That is enough for most solo managers and small teams.

Solo manager stack (free):

1. charlie947/social-media-skills, run voice-builder first.
2. coreyhaines31/marketingskills social skill.
3. Your own platform-rules.md and hashtags.md.

Team or agency stack:

1. The solo stack above.
2. Anthropic Marketing plugin for brand-review before publish.
3. Ayrshare plugin or a Buffer MCP, with a confirm hook.
4. A paid bundle if you want breadth without vetting.

Checklist before you trust it:

• Read every SKILL.md you install. Skills can run commands.
• Remove overlapping skills that trigger on “post”.
• Test on last month’s real posts and compare.
• Keep API keys in environment variables, not in skill files.
• Re-check platform limits each quarter.

Not technical? Claude Code skills for non-developers walks through the terminal steps. Freelancers can see skills for freelancers, and growth teams skills for growth marketers.

FAQ

What are the best Claude Code skills for social media managers? For free options, charlie947/social-media-skills (voice-first) and the social skill in coreyhaines31/marketingskills are the strongest starting pair. Add Anthropic’s Marketing plugin for brand review.

Are Claude skills free? Most are. The GitHub packs listed here are free and MIT-licensed. You still need a Claude plan that includes Claude Code.

How do I install a Claude Code skill? Use the command in the repo README: npx skills add owner/repo, or /plugin marketplace add owner/repo then /plugin install <name>, or copy the folder into ~/.claude/skills.

Can Claude Code post to social media directly? Only through an MCP server or plugin connected to a posting API, such as Ayrshare. Skills alone write drafts.

Is there an official Buffer MCP server? We found none as of 2026-11-01. A community server, ahernan2/buffer-mcp, exists.

Can Claude write Instagram carousels? Yes. It writes slide copy and captions, and some skills render slides as HTML to PNG. You still need design review.

Can Claude Code make content in my brand voice? Yes, if you give it a voice file built from your real posts. charlie947’s voice-builder creates one from 3 to 5 samples.

Will AI-written posts hurt reach? No platform has published a rule that penalises AI-assisted text as such. Low-quality, repetitive posts do poorly regardless of who wrote them. Unconfirmed beyond that.

Can Claude reply to comments for me? It can draft replies. Keep a human on sending to stay inside platform rules and avoid tone mistakes.

Is automating social media against platform rules? Scheduling through official APIs is allowed. Automated likes, follows, DMs and bulk replies break most platform rules.

Do I need to code to use Claude Code skills? No. You need to run a few terminal commands and edit Markdown files.

What is the difference between a skill and an MCP server? A skill is instructions Claude follows. An MCP server is a connection to an outside tool, such as a scheduler. Social managers usually want both.

Can Claude generate hashtags? It can pick from a list you supply. It cannot see live hashtag data, so do not let it invent tags.

Are paid Claude skill packs worth it? They save vetting time and add breadth. The free GitHub packs cover the core social tasks, so buy a pack for convenience, not because free options are missing.

Is it safe to install skills from GitHub? Read the SKILL.md and any scripts first. Skills can run commands, so treat them like any code you download.

Sources and methodology

Star counts and push dates: GitHub API (gh api repos/OWNER/REPO), 2026-11-01. Install commands: copied from each repo’s README on the same date. Inflectual price: Gumroad page meta tag. Ayrshare commands: Ayrshare docs. MCP status for Buffer, Postiz and Typefully: web search on 2026-11-01; absence of an official server means we did not find one, not that none exists. Platform rule summaries: paraphrased, check each platform’s current policy page.

Your next step

Pick one task you repeat every week, usually repurposing or captions. Install one skill for it, build your voice file, and run it on last week’s content. If the drafts pass your review three weeks running, add a scheduler. For the wider toolkit, see the full marketer skills guide.