How To Earn Money From Social Media In India [2023]

Are you an active user of social media? Think about converting this passion into a source of income. Social media has a significant impact on every aspect of today’s world, whether it is knowledge-sharing, learning, or interacting with people and organisations. The amount of time people spend online and the number of people who spend their time online just make social media more important. Thus, one of the best ways to do so is to use the platform to make money.

Connecting businesses to clients, social media has gained huge popularity as a way to increase brand awareness and boost sales. You can use Facebook, Instagram, YouTube, and other platforms to showcase your talents and interests to the world. Including more than just attractive food posts and memes, these platforms let people pursue their dreams of becoming bloggers, designers, photographers, and more!

7 Ways to Make Money From Social Media in India

1). Partner with brands

Partnering with brands to produce social media content and campaigns is a fantastic way to earn money on social media because they offer flexible options with many different approaches. Furthermore, working with brands is an excellent way to legitimise your influencer marketing business and appear professional to other prospective partners.

A lot of social media creators have found success through brand collaborations. People normally use social media as a side gig to supplement their income from a full-time job. To pursue this route, you don’t need a tonne of spare time.

2). Start Affiliate Marketing

Affiliate marketing is basically a marketing strategy that involves directing potential buyers to an online vendor (affiliate) and getting paid a commission each time someone led by you proceeds to make a purchase on the affiliate website.

Previously, affiliate programmes only allowed marketers who had their own websites, but these days it can be done easily using a social media account.

To earn money as an affiliate marketer, sign up for an affiliate programme. Many affiliate programmes exist.

3). Monetize your YouTube channels

If you have been able to grow your social media account and have a decent audience, you can apply for the monetization of your channel. After monetization, the platform will show your audience some ads run by other bands, and you will be paid per view or click. You can monetize your YouTube channel and Facebook groups. However, there are some specific conditions that your channel should fully meet to get monetized.

You can monetize your YouTube channel only when:

  • The YouTube partner programme must be accessible in your country or region.
  • If you have more than 1,000 subscribers,
  • In the last 12 months, you’ve logged more than 4,000 valid public watch hours.
  • You have an AdSense-linked account.
  • You don’t have any active community guidelines strikes on your channel.

4). Sell Your Products and Services

Use social media to connect with potential customers interested in purchasing the products you have to offer. Such forums have a sizable customer base, and there are several selling and buying groups that are used for this purpose. There, you can sell your services and earn a decent amount of money.

This is also a great time to explore influencer marketing. Make sure that you present your services and products in the most creative and interesting way possible. You can use Facebook’s live feature to showcase your products in real time to the people who could become your potential buyers.

If you are a home-based business—for example, if you work in the catering business—then you should show all of your products and services on your page in a great way, making your content appealing to the visitor’s eyes.

5). Publish Sponsored Content

Sponsorships or social media influencer marketing are one of the most popular ways used by businesses to influence purchases. When you market the products of other companies and people through your social media accounts. On sales, you can earn a large commission. In order to take advantage of this opportunity, it is essential that you have a sufficient number of followers who can be converted into potential customers.

You must not engage in excessive advertising, however, as it may reduce your follower base. You can plan a posting schedule on social media so that you can add value to your posts. Do not forget to include a “Call to Action” in your content when advertising various products.

6). Sell Your Own Merchandise

If your social media following is large, then you can even utilise it by selling your own merchandise with your channel’s logo or slogan on it. Nowadays, almost all the bigger social media platforms have their own merchandise. For this, you will have to create your product from scratch, including its manufacturing, packaging, shipping, and marketing.

Here we also include a list of the best YouTube merchandise stores, so you can check them out and get ideas from:

  • Dude Perfect
  • DanTDM
  • Zach King
  • MrBeast
  • Ninja

7). Become a Social Media Manager

Social media has become a useful platform for large businesses to communicate with their customers. and for well-known personalities to stay in touch with their followers. Nowadays, the majority of big organisations and well-known figures have one or several social media accounts. Many ways to interact with their clients and fans. Such accounts usually have a lot of followers. and can sometimes receive hundreds of messages and requests every day.

The owners of such accounts often don’t have enough time or the capacity to handle the sheer volume of requests that come in on a daily basis, so they hire social media managers to manage their accounts on their behalf.

A quick Google search will reveal several online opportunities for social media managers. The requirements for such a job include strong language skills and a good understanding of the most recent social media trends.

The best social media platform to make money

1). YouTube

YouTube is widely considered to be the best platform for video creators. A lot of YouTubers receive generous payouts from their videos, and some already work with companies that pay them to feature their products or services in videos for the benefit of viewers. However, very recently, YouTube introduced a brand-new feature called YouTube Shorts, a feature that is very similar to Instagram Stories but in the form of short videos only. Creators that successfully manage to create short videos for the platform will receive monetary rewards, according to YouTube’s guidelines and instructions.

On the other hand, if creators want to monetize using YouTube in the traditional way, then they can choose this option as well. It’s important to remember that YouTube does not yet allow users to monetize shorts, and the only way to earn money through shorts is to either work with a brand or receive payments through YouTube.

There are two major elements that will determine the payment you earn from this social media platform:

  1. Number of subscribers
  2. Number of views

2). Instagram

Nowadays, everyone uses Instagram, which is why it is one of the best platforms that creators can make use of to earn money. Most creators use the Instagram live feature, where supporters and fans can buy badges to use during an Instagram live. Fans can support their favourite content creators, who receive payouts in exchange for the badges they receive, by using these badges.

This feature is also beneficial for fans. Once they buy a badge, they appear at the top of the comments box during live sessions. Again, Instagram won’t be paying you here. Your subscribers or followers will pay you, and Instagram will just fill in the gap. However, there is still another way to earn money.

Content creators who have a huge following can opt for ad placement on their IGTV videos. Instagram’s social media platform doesn’t pay as well as YouTube, but with some videos getting millions of views, you will be able to earn a decent amount of money without having to look for brands that work with Instagram influencers.

3). Twitter

Some people may consider this shocking, but even Twitter pays creators who use their social media platform. The function is known as “Twitter Tip Jar.” The Twitter Tip Jar feature allows Twitter users to send and receive tips through Apple and Android phones.

It is especially beneficial for journalists and non-profit organizations looking for funding; popular creators, however, can also benefit from the program. Twitter Tip Jar is currently only accessible for users who use the app in the English language. However, they plan to expand to make this app available to other language users as well.

Technically speaking, Twitter doesn’t pay its users, but it allows users to collect funds by posting interesting content. If users appreciate your posts, they may choose to “tip” you. This option opens new avenues for users with incredibly interesting or valuable content to choose to have a private profile and encourage others to “tip” in order to view tweets.

4). Telegram

One of the new social media platforms that is becoming more popular is Telegram. It is basically a messaging platform that allows you to share and receive large files. By promoting your affiliate profit links within your Telegram channel, you can start making money with Telegram.

Some Important Tips to Remember

  • post regularly
  • Upload relevant content.
  • Use attractive visuals.
  • Use appropriate hashtags.
  • Run campaigns to build enduring relationships.
  • Interact with your audience.
  • Analyse the performance of your posts.

5). Pinterest

For creators coming from underrepresented communities in the US, Pinterest is fantastic. It is well known for showcasing creators’ talents in return for significant payouts.

Pinterest’s Creator Fund programme aims to provide such creators with full financial support. This support spreads to help with advertising budgets, strategy consultation, and monetary rewards for created content.

The fund can cover 18 creators who are able to generate unique content that gains public attention. However, you will have to apply to enjoy the advantages of the programme.

Unlike some other programmes, this one aims to assist new creators rather than the current social media superstars. As a result, it’s a good option for users who are new to the industry and want to make money online.

6). Facebook

Like Instagram, Facebook also offers creators a variety of options to make use of to earn money.

Facebook’s two main requirements are:

  1. a genuine community of followers
  2. a business page

Creators that have a huge following and a business page on Facebook can opt for paid subscriptions. Currently available in a few countries, this option is growing rapidly in more regions and can be a fantastic way to earn money.

Instructors and finance gurus are already gaining from the programme. If you are in the educational sector and teach users, then this can turn out to be a really effective way to make money on Facebook without having to collaborate with a brand. Additionally, Facebook creators can monetize their content and earn money.

7). Snapchat

According to statistics, Snapchat pays $1 million each day for content created on the app. This makes it a great platform for content creators.

All of this is done via a recently introduced feature by Snapchat called “Spotlight.” With this feature, users from all over the world can submit their best snaps to the platform for the entire world to see.

When submitting your snaps to the Spotlight platform, you just need to be careful of two things:

  1. Make sure that it meets the guidelines.
  2. It can be moderated to meet the criteria.

If a content creator’s snap goes viral on Spotlight, then Snapchat gets in touch with them to offer payouts. The prize amount for each challenge is between $1,000 and $25,000, Creators who have a public profile are more likely to be qualified.

8). LinkedIn

LinkedIn is a platform that is dominated by professionals. According to a Pew survey, 51% of American adults with a bachelor’s or higher education use LinkedIn. Among its users, almost half have an annual income of more than $75,000 Therefore, it is a fantastic platform for high-end and B2B marketing.


Being active on social media is one of the key requirements for ensuring the continued growth of your channel. You must provide your followers with high-quality content to sustain their interest over the long run. Give meaning to your interests and see how you can expand and earn via social media!


How To Make Money On Social Media As A Teenager

Influencers are basically people who have a sizable following on social media platforms. Teenagers can show their talent and earn money online with access to short video sharing platforms like YouTube Shorts and Instagram Reels.

How to Make Money on Social Media in India

Start affiliate marketing.
Monetize your Channels:
Sell Your Own Products
Publish sponsored content.
Start streaming games.
Sell your own merchandise.

Which Social Media Is Best For Making Money?


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