How to Become a Content Writer in India [2023]

The industry is about to be conquered by freelancers; people are opting to work as freelancers instead of continuing in their daily 9–5 jobs. Flexibility, fair compensation, and freedom of work are some of the various reasons for this. One of the most successful career paths today is freelancing. One of the most popular tracks for freelancing is writing. This is a major reason for the abundance of content writers that exists today. Once he or she perfects the art of writing and decides to devote themselves to the profession, a freelance writer can achieve great heights.

One can pursue freelancing writing in a variety of categories, such as copywriting, editing, blog writing, business-to-business writing, and others. Each of them is an entire world in its own right. In all of these modes, the process of becoming a freelance writer is similar.

In fact, an experienced freelance writer in India can easily make more than 50,000 INR per month. In this article, we’ll discuss how to become a skilled freelance writer. So let’s get down to business without further ado.

What is Freelance Writing?

A professional writer who works as a contractor as opposed to full-time staff at a company pursues a career in freelance writing. Freelancers provide their writing services to various clients and often work in a variety of genres, writing about any topic a client assigns. Additionally, freelance writers can write for a variety of clients—they might sell their short stories for publication in literary magazines, write newspaper and magazine articles, or write content for a client.

Types of Writing A Freelance Writer Can Offer

Social media writer

A social media writer is arguably the brand’s loudest voice. Every day, with the goal of sparking conversations and interactions, this writer releases content into the social media chaos. It’s not all about punchy copy and clever hashtags when it comes to social media content. It moves quickly and technically as well.

To ensure that their content is successful on social platforms, social media writers stay on top of the rapidly changing capabilities and algorithms. To engage followers with relevant messaging and interactive elements, they are fluent in the languages of each platform, like polls and questions.

Technical writer

Technical writers are frequently confused with a tech writer, but they have very different skills. A technical writer is an expert at making highly technical content understandable to non-technical readers. They provide detailed explanations of technology—how to build it, how to use it, and all the processes, components, and mechanics.

A tech writer doesn’t get into the details of a product’s specs and details. Instead, they discuss technology in a broader sense and usually the application of technology.

Blog writer

A blog writer is skilled at turning complex topics into warm conversations. They are devoted to making effective, interesting content. For a single article, they will spend four hours on the draught and consider about two to three blog titles along the way. Eventually, the blog writer will choose a title that has the highest click-through potential.

Bloggers use their investigative skills to find sources of information that strengthen blog content. If they don’t understand a topic, they know that content can’t be faked, so they ask for support from subject-matter experts. Additionally, they collaborate with experts and influencers to produce interviews or include quotes from contributors to strengthen the content’s credibility.

Since a blog post you publish will ultimately become another page on your website, blog writers often have experience with SEO. If scoped into the project, some blog writers will perform keyword research and content optimisation. Your overall SEO strategy will serve as a guide for others. A skilled blog writer always integrates keyword phrases correctly without sacrificing the integrity of the content.

Brand journalist

A brand journalist is a born storyteller, and they keep searching until they find their story. These writers tend to be more extroverted by nature, and they feed off the energy of the people they interview. To see the story through, they will send cold emails and follow-up phone calls.

Brand journalists are fantastic brand ambassadors. No matter if they are writing press releases or customer testimonials, they’ll promote your company positively. They are cognizant of the fragility of a brand’s reputation; therefore, they have a natural tendency to regularly check data and quotes before anything is published.

A brand journalist is skilled at producing long-form content and human interest stories that are pitched to media outlets, third parties, or publication placements. Additionally, they have a skill for creating catchy headlines that drive click-throughs and shares.


A copywriter is agile, able to effortlessly switch between an impressive variety of topics and projects. They know how to connect information so that the reader can navigate even the most complex digital journeys with ease.

They converse in both the language of your customers and that of your brand. From product descriptions to website pages, with every sentence, copywriters cobble together experiences. Copywriters are analytical and observant, so expect to provide them with data and details to help in strategically crafting messaging.

Email writer

A writer of emails has one goal in mind when creating their copy: driving action. They are very knowledgeable about lead generation strategies and how content helps those efforts. A significant part of their writing process involves psychology.

They craft headlines and call-to-action phrases, with the creation and placement of every word taken into consideration, along with sales initiatives and buyer stages. A good email writer is adamant about A/B testing copy, and they’ll continually assess and refine their writing to ensure the best conversion results.


In multimedia projects, a scriptwriter is a major player. They provide storytelling expertise while adhering to the messaging strategy. Scriptwriters visualise how words on a page will eventually translate to richer formats, like podcasts and videos.

How to Become a Content Writer in India

Step 1: Choose a Niche

The first step is choosing your topic. By choosing a niche that interests you, you’ll find that you can write effectively without spending an hour on research, and your enthusiasm will show in your work. You could choose one of these well-liked niches or pick a personal interest or favourite hobby:

  • Travel
  • Fitness and diet
  • Health and wellbeing
  • Family, relationships, and parenting
  • Yoga and meditation
  • Cooking and nutrition
  • Finance and budgeting
  • Leadership and careers
  • Crafting, knitting, or other creative hobbies

Step 2: Build Your Portfolio

Before you start earning money, you need to start building your credibility. At this stage, the majority of people give up.

Considering that you are doing something without receiving any kind of monetary feedback, But it’s important that you follow through with this.

Being a new content writer, nobody is going to trust you. You must start working on the elements that will help you build this trust. One of the ways is to create a portfolio. Your capabilities are showcased in a portfolio. Once you’ve decided on an industry, create a variety of content ideas and produce content for the industry. Write a few blog posts. Write a brief ebook. How about a case study? Or perhaps some white papers.

If you have a strong portfolio, you’ll have a good platform to grow. However, that won’t be enough to help you. Social proof is required.

Step 3: Create a Social Presence

A social presence is when a particular group of people recognises you and your credibility. When you start writing on a platform with millions of users, you create a presence, or social proof.

This way, people start to identify with you and read your content. Writing on Quora is the best place to start with this. Every day, thousands of questions are posted.

As you begin to answer those questions, you start creating a trustworthy online presence. Some writers are known to find jobs purely through Quora. Therefore, try building a presence on Quora and observing how users respond to the content you provide.

Step 4: Create Your Blog

Credibility is strongly implied by authority. When you create something on your own, you inspire confidence in your ideas and creativity. Additionally, when you write with confidence, you can attract more work and well-paying clients. The simplest way to do this is to create a blog.

Blog writing is very underrated, and few people do it. However, once you start writing your blog, you are creating your brand. By doing that, you can write whatever you like and encourage more people to read it. Once you have a group of readers, you can easily find jobs that pay well.

Step 5: Develop a Pitch to Sell Your Skills

Once you have a steady stream of projects to complete, you can create a pitch for your abilities. You should be able to sell yourself. A great pitch is clear and gets your point across quickly.

To create a pitch that will convince high-paying clients to work with you, follow these steps:

  • A distinct subject line
  • Contact the customer by name.
  • Mention the source of the requirement in your reference.
  • Tell them about your ability to meet the requirement.
  • Include a portfolio and references.
  • Link to your blogs and other social media platforms.
  • Use an email signature.

Step 6: Start Working on Freelancing Platforms

Several platforms are available for regular work, which is what I liked for freelancers. Two of the numerous platforms where you can find the most of the paid gigs are Fiverr and Upwork. Providing tasks for free is a simple way to get started with these platforms. When a client rates your work and you have earned enough reviews, you may begin working on paid projects. By doing this, you can attract clients for long projects and steadily increase your income.

Step 7: Join Groups and Communities on Social Media

There are various Facebook communities and groups. Additionally, some of them are intended especially for freelance writers. So many Facebook groups have people who regularly post requirements for content. Follow the group closely and send your pitch to sell your skills to them. Follow up in a way that does not seem intrusive.

What Is The Average Salary For A Content Writer In India?

The average salary in India for a content writer is Rs. 3 lakhs, or about $25,000 per month. Salary estimates are based on 7697 salaries collected from different content writers in a variety of industries.


One career whose demand is expected to increase substantially in the coming years is freelance writing. If you have decided to work as a freelance writer, then follow the steps we’ve provided. Initially, the journey would not be as simple as a walk in the park. When you become aware of the requirements for a freelance writer and consistently follow them, you can succeed greatly.

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